SlideShare uma empresa Scribd logo
1 de 50
Baixar para ler offline
YOU CAN BE A
CIRCUIT SUPERSTAR
CONFERENCE
This should be your microphone!
this is me
i’m giving a talk on
technology strategy
at The Asian Banker
2014
<whisper>
i’m not actually a superstar
but I’ve been on the
circuit for 20 years
and do 10-15 gigs a
year
and along the way,
I’ve turned speaking
into millions in biz
dev and dozens of
job offers
so if you are
interested in
speaking at an
industry conference
This is not me!!!
i can share my
industry speaking
journey
This is definitely not me!!!
https://www.flickr.com/photos/rachelstrum/
01WHY SPEAK AT AN INDUSTRY
CONFERENCE
getting a gig, preparing, and speaking
means personal/career risk and quite a bit
of grunt work. So why do it?
1. PROFESSIONAL DEVELOPMENT
you’ll be seen as an expert & a superstar with:
• fellow speakers
• audience members
• exhibition vendors
• colleagues
• industry press
Oh that guy again
2. BUSINESS DEVELOPMENT
speaking drives sales, branding and PR, and
partnerships
3. BENEFIT FROM PREPARATION
by preparing to speak, you will gain an incredibly
clear understanding of the subject
4. STRETCH YOURSELF
stage fright? busy schedule? out of your
comfort zone? GOOD! EAT IT! stop whining!
ONE FINAL NOTE!
clear your speaking engagement and
materials with your boss, corporate comms,
legal, and marketing
02HOW DO YOU GET GIGS
1. DO A SWOT-TOWS ANALYSIS
this helps you clarify your strategy
Click to view this
instructional deck!
2. BE VERY FINDABLE
use google to list all relevant conferences. grab the
names of key organizers & admins from the “about
us” section. send them linked-in connect requests.
since linked-in is slutty, you’ll get 70% acceptance.
2. BE VERY FINDABLE
next, since good conference organizer friend other
organizers, friend their conference organizing
contacts too. you’ll quickly get a lot of 2nd degree
connections, and your accept rate will go up
2. BE VERY FINDABLE
now, add relevant keywords to your linked-in profile.
add the “public speaking” skill, and get endorsed.
add, “dynamic industry speaker and XYZ domain
expert” to your summary.
2. BE VERY FINDABLE
this is important because conference organizers use
linked-in to source speakers. the more 1st degree
connections you have & the better your profile
keywords are, the more you’ll appear in their search
2. BE VERY FINDABLE
also, generate content. post your presentation decks
on Slideshare and link them to your linked-in profile
page. get a copy of a video of you speaking, and add
that too
2. BE VERY FINDABLE
finally, make sure your social media identity is all
over your slide deck
3. BRIBERY WORKS TOO!
if you sponsor an event, you usually get speaking
slots and a booth. this is expensive so it should be
used only once or twice to kick start
4. BEFRIEND SPEAKERS
I get 2 speaking requests per month but I speak at
only 1 event per month. that means I turn down lots
of events. my ‘go-to’ friends get my over-flow.
4. BEFRIEND SPEAKERS
of course, you must do a phenomenal job, or you’ll
burn your rep fast! so I’d get your chops down before
developing this resource
5. WORK YOUR WAY UP
start small and work your way up. there are many
opportunities to speak in front of crowds of 8! scoring
a small gig at a user group or meet-up is much
easier as these groups are often undersupplied
5. BE PERSISTENT
you will get rejected. no problem. think barney
stinson’s approach to the bar scene
6. DON’T GO OUT OF POCKET
you probably won’t get paid to speak, unless you’re a
pro. however, you should never be out of pocket:
transport to & from the airport, plane tickets, travel
insurance accommodation charges including room-
service meals and wi-fi
03HOW DO YOU DEVELOP A TOPIC
1. OWN IT
Conference organizers usually give you a topic. But
don’t feel restricted to those topics. Most organizers
are happy for you to change topics or just create
your own - so long as it blends with the overall
conference theme
2. BE PASSIONATE & INSPIRE PASSION
just choose a topic that makes you passionate,
because, it is passion that creates memorable
conference audience experiences. that said, choose
a topic that has the potential to also make the
audience passionate too.
3. INSPIRE, DON’T EXPLAIN
with this in mind, choose something
inspirational, contrarian, or
unexpected. don’t try to explain.
Explanation is better done in other
mediums like books or slideshares. in
30 minutes, you don’t have time.
presentations should inspire, not
explain. leave the audience wanting to
follow-up, not satiated (bored).
that doesn’t mean that your talk
should be fluff. You need credibility
and to add value as an expert. but it
does mean that the focus should be
on “why” questions, not “what”
answers.
4. LIMIT YOUR SCOPE
similarly, scope down your messages. as a rule of
thumb, I try to hit no more than 3 major themes in 30
minutes and no more than 1 minor theme every 3-5
minutes of speaking time.
5. GET THE PACKAGING RIGHT
finally, make sure your presentation will be sexy to
conference attendees. take time to craft your strong,
relevant bio and a good, professional, hi-res selfie.
pre-event marketing makes a difference. you’ll help
self-select the audience as they will attend the talks
that pique their curiosity,
5. GET THE PACKAGING RIGHT
and have a sexy presentation title please!
Approaches to dealing with software end-of-life
issues
10 Ways to Kill Zombie Software!
BAD!
BETTER!
04HOW DO YOU PREPARE &
DELIVER
04HOW DO PREPARE & DELIVER
Slideshare is chock-a-block with decks
on this topic, so rather than repeat, I’ll
just share what has inspired me
CLICK THUMBNAIL TO VIEW THE DECK
CLICK THUMBNAIL TO VIEW THE DECK
CLICK THUMBNAIL TO VIEW THE DECK
CLICK THUMBNAIL TO VIEW THE DECK
CLICK THUMBNAIL TO VIEW THE DECK
05HOW DO YOU FOLLOW-UP
If you are building a brand as a speaker, follow-up is
just as critical as the presentation.
Good follow-up means: Link-in with other speakers,
audience members, conference organizers, and post
your material all over social media
That’s it! Good luck!
1. WHY SPEAK
• Professional Dev
• Business Dev
• Benefit from prep
• Stretch yourself
• Get approval
2. HOW TO GET GIGS
• Be very findable
• Bribery works too
• Befriend speakers
• Work your way up
• Be persistent
• Don’t go out of pocket
3. DEVELOP TOPICS
• Own it
• Be passionate and
inspire passion
• Don’t explain, inspire
• Limit your scope
• Get the Packaging right
4. HOW TO PREPARE
• One Message/slide
• Beautiful slides
• Ideas, not data
• Great Title page
• Know what’s in it
for audience
• Manage A/V
5. HOW TO PRESENT
• Practice,
• Be rested
• Arrive early & scope
• Watch body language,
volume, tone, & speed
• Speaker monitor
6. HOW TO HANDLE Q&A
• Stay on Message
• Predict the questions
• Paraphrase
• Engage everyone
• Be nice
• Don’t bullshit
• Be brief
7. FOLLOW-UP
• Link to speakers,
organizers &
audience
• Post like mad!
SHARE THIS DECK
& FOLLOW ME(please-oh-please-oh-please-oh-please)
Selena Sol asks…..
http://www.slideshare.net/selenasol/presentations
stay up to date with my future
slideshare posts
selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53
CLICK HERE FOR MORE!!!!
CREATIVE COMMONS ATTRIBUTIONS & REFERENCES
Title Slide: https://www.flickr.com/photos/evanforester/
Whisper Slide: https://www.flickr.com/photos/conveniencestoregourmet/
R U Interested in Speaking slide: https://www.flickr.com/photos/schani/
Hard Work Slide: https://www.flickr.com/photos/artripoli/
Coins Slide: https://www.flickr.com/photos/kiki99/
Benefit from Prep Slide: https://www.flickr.com/photos/vox_efx/
Stretch Yourself Slide: https://www.flickr.com/photos/sick_rdm/
One Final Note (Stormtroopers) Slide: https://www.flickr.com/photos/bobsfever/
Bribery Slide: https://www.flickr.com/photos/26008993@N04/
Befriend Speakers Slide: https://www.flickr.com/photos/universidaddemontemorelos/
Work Your Way Up Slide: https://www.flickr.com/photos/10216416@N00/
Don’t Go out of Pocket Slide: https://www.flickr.com/photos/jdhancock/
Own It Slide: https://www.flickr.com/photos/skynoir/
Passion Slide: https://www.flickr.com/photos/badboy69/
Inspire Slide: https://www.flickr.com/photos/stephenpoff/
Limit Your Scope Slide: https://www.flickr.com/photos/21560098@N06/
Packaging Slide: https://www.flickr.com/photos/jdhancock/
Bald Eagle Slide: https://www.flickr.com/photos/jeff_sch/
This Slide: https://www.flickr.com/photos/21572939@N03/

Mais conteúdo relacionado

Mais procurados

Intro to media relations for entrepreneurs lion's lair competition
Intro to media relations for entrepreneurs lion's lair competitionIntro to media relations for entrepreneurs lion's lair competition
Intro to media relations for entrepreneurs lion's lair competitionJay Robb
 
Cover letters17tipshowtowritecoverletters
Cover letters17tipshowtowritecoverlettersCover letters17tipshowtowritecoverletters
Cover letters17tipshowtowritecoverlettersTony Limbaugh
 
The Art of the Interview
The Art of the InterviewThe Art of the Interview
The Art of the InterviewFresh Arts
 
T8 Interviews
T8 InterviewsT8 Interviews
T8 InterviewsComm202
 
2013 may 7 career fair combined decks
2013 may 7 career fair   combined decks2013 may 7 career fair   combined decks
2013 may 7 career fair combined decksTimeIncCareers
 
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOW
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOWBALLSY Guide To The SXSW 2016 Talks You Should Vote For NOW
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOWJon Burkhart
 
ENC 3250 Professional Writing: Midterm Reflection
ENC 3250 Professional Writing: Midterm ReflectionENC 3250 Professional Writing: Midterm Reflection
ENC 3250 Professional Writing: Midterm Reflectionbajaap0766
 
Engage prospects on LinkedIn and start building business relationships
Engage prospects on LinkedIn and start building business relationshipsEngage prospects on LinkedIn and start building business relationships
Engage prospects on LinkedIn and start building business relationshipseGrabber
 
The Personal Assistant Resume: Slides from Recorded Webinar
The Personal Assistant Resume: Slides from Recorded WebinarThe Personal Assistant Resume: Slides from Recorded Webinar
The Personal Assistant Resume: Slides from Recorded WebinarDonna Shannon
 
Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
 
Alesha tackett midterm reflection assignment
Alesha tackett midterm reflection assignmentAlesha tackett midterm reflection assignment
Alesha tackett midterm reflection assignmentaleshababyy
 
Arise job winning resume - roever robert - MARIA VINCENT
Arise job winning resume -  roever robert - MARIA VINCENTArise job winning resume -  roever robert - MARIA VINCENT
Arise job winning resume - roever robert - MARIA VINCENTArise Roby
 
5 verbal communication skills pdf free download
5 verbal communication skills pdf free download5 verbal communication skills pdf free download
5 verbal communication skills pdf free downloadliamanderson687
 
Avoid The Top 10 Interview Mistakes
Avoid The Top 10 Interview MistakesAvoid The Top 10 Interview Mistakes
Avoid The Top 10 Interview Mistakesrajusandeep12
 
Arts & Crafts: 5 Tips for Becoming a Better Marketer-Designer
Arts & Crafts: 5 Tips for Becoming a Better Marketer-DesignerArts & Crafts: 5 Tips for Becoming a Better Marketer-Designer
Arts & Crafts: 5 Tips for Becoming a Better Marketer-DesignerBen Ratner
 
Telephone7206063460
Telephone7206063460Telephone7206063460
Telephone7206063460rahul654378
 

Mais procurados (20)

Intro to media relations for entrepreneurs lion's lair competition
Intro to media relations for entrepreneurs lion's lair competitionIntro to media relations for entrepreneurs lion's lair competition
Intro to media relations for entrepreneurs lion's lair competition
 
Cover letters17tipshowtowritecoverletters
Cover letters17tipshowtowritecoverlettersCover letters17tipshowtowritecoverletters
Cover letters17tipshowtowritecoverletters
 
The Art of the Interview
The Art of the InterviewThe Art of the Interview
The Art of the Interview
 
T8 Interviews
T8 InterviewsT8 Interviews
T8 Interviews
 
2013 may 7 career fair combined decks
2013 may 7 career fair   combined decks2013 may 7 career fair   combined decks
2013 may 7 career fair combined decks
 
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOW
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOWBALLSY Guide To The SXSW 2016 Talks You Should Vote For NOW
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOW
 
Radio interview tips
Radio interview tipsRadio interview tips
Radio interview tips
 
100 Job Search Tips
100 Job Search Tips100 Job Search Tips
100 Job Search Tips
 
ENC 3250 Professional Writing: Midterm Reflection
ENC 3250 Professional Writing: Midterm ReflectionENC 3250 Professional Writing: Midterm Reflection
ENC 3250 Professional Writing: Midterm Reflection
 
7. fmp evaluation
7. fmp evaluation7. fmp evaluation
7. fmp evaluation
 
Engage prospects on LinkedIn and start building business relationships
Engage prospects on LinkedIn and start building business relationshipsEngage prospects on LinkedIn and start building business relationships
Engage prospects on LinkedIn and start building business relationships
 
The Personal Assistant Resume: Slides from Recorded Webinar
The Personal Assistant Resume: Slides from Recorded WebinarThe Personal Assistant Resume: Slides from Recorded Webinar
The Personal Assistant Resume: Slides from Recorded Webinar
 
Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?Facebook Marketing 101 - How Do I Market My Business On Facebook?
Facebook Marketing 101 - How Do I Market My Business On Facebook?
 
Alesha tackett midterm reflection assignment
Alesha tackett midterm reflection assignmentAlesha tackett midterm reflection assignment
Alesha tackett midterm reflection assignment
 
Swindale Parks Recruitment Interview Tips
Swindale Parks Recruitment Interview TipsSwindale Parks Recruitment Interview Tips
Swindale Parks Recruitment Interview Tips
 
Arise job winning resume - roever robert - MARIA VINCENT
Arise job winning resume -  roever robert - MARIA VINCENTArise job winning resume -  roever robert - MARIA VINCENT
Arise job winning resume - roever robert - MARIA VINCENT
 
5 verbal communication skills pdf free download
5 verbal communication skills pdf free download5 verbal communication skills pdf free download
5 verbal communication skills pdf free download
 
Avoid The Top 10 Interview Mistakes
Avoid The Top 10 Interview MistakesAvoid The Top 10 Interview Mistakes
Avoid The Top 10 Interview Mistakes
 
Arts & Crafts: 5 Tips for Becoming a Better Marketer-Designer
Arts & Crafts: 5 Tips for Becoming a Better Marketer-DesignerArts & Crafts: 5 Tips for Becoming a Better Marketer-Designer
Arts & Crafts: 5 Tips for Becoming a Better Marketer-Designer
 
Telephone7206063460
Telephone7206063460Telephone7206063460
Telephone7206063460
 

Semelhante a You can be a conference circuit superstar

Presentation skills
Presentation skillsPresentation skills
Presentation skillsAanya Kumar
 
Giving great presentations
Giving great presentations Giving great presentations
Giving great presentations everywoman
 
The Art of Pitching - Yellow Slice
The Art of Pitching - Yellow SliceThe Art of Pitching - Yellow Slice
The Art of Pitching - Yellow SliceYellow Slice
 
Sister School Session 8. Build my business plan
Sister School Session 8. Build my business planSister School Session 8. Build my business plan
Sister School Session 8. Build my business planLaurenWilby
 
How to make your Abstract Stand Out.pptx
How to make your Abstract Stand Out.pptxHow to make your Abstract Stand Out.pptx
How to make your Abstract Stand Out.pptxJohn Wren
 
CC Licence and Presentations Loonatics
CC Licence and Presentations LoonaticsCC Licence and Presentations Loonatics
CC Licence and Presentations LoonaticsLoonatics Ortiz
 
Presentation skills for business managers
Presentation skills for business managersPresentation skills for business managers
Presentation skills for business managersjairajputana
 
How to make an effective presentation
How to make an effective presentationHow to make an effective presentation
How to make an effective presentationRahul Makadia
 
A Practical Guide To Better Speaking PR A Crisp Fifty-Minute Series Book NO...
A Practical Guide To Better Speaking   PR A Crisp Fifty-Minute Series Book NO...A Practical Guide To Better Speaking   PR A Crisp Fifty-Minute Series Book NO...
A Practical Guide To Better Speaking PR A Crisp Fifty-Minute Series Book NO...Dustin Pytko
 
Preparation for public speaking.pptx
Preparation for public speaking.pptxPreparation for public speaking.pptx
Preparation for public speaking.pptxSharif Mohd Zaki
 
5 steps to moderating a webinar
5 steps to moderating a webinar5 steps to moderating a webinar
5 steps to moderating a webinarDenise Wilson
 
How To Create Impactful Presentation
How To Create Impactful PresentationHow To Create Impactful Presentation
How To Create Impactful PresentationKITES TRAINING
 

Semelhante a You can be a conference circuit superstar (20)

Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
Giving great presentations
Giving great presentations Giving great presentations
Giving great presentations
 
The Art of Pitching - Yellow Slice
The Art of Pitching - Yellow SliceThe Art of Pitching - Yellow Slice
The Art of Pitching - Yellow Slice
 
The power of presentations
The power of presentationsThe power of presentations
The power of presentations
 
The power of presentations
The power of presentationsThe power of presentations
The power of presentations
 
Sister School Session 8. Build my business plan
Sister School Session 8. Build my business planSister School Session 8. Build my business plan
Sister School Session 8. Build my business plan
 
How to make your Abstract Stand Out.pptx
How to make your Abstract Stand Out.pptxHow to make your Abstract Stand Out.pptx
How to make your Abstract Stand Out.pptx
 
Final presentation strategies
Final  presentation strategies Final  presentation strategies
Final presentation strategies
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
CC Licence and Presentations Loonatics
CC Licence and Presentations LoonaticsCC Licence and Presentations Loonatics
CC Licence and Presentations Loonatics
 
Presentation skills for business managers
Presentation skills for business managersPresentation skills for business managers
Presentation skills for business managers
 
Presentation 7 (1) (2)
Presentation 7 (1) (2)Presentation 7 (1) (2)
Presentation 7 (1) (2)
 
Presentation work
Presentation workPresentation work
Presentation work
 
Evaluation Of A Presentation On Presentation
Evaluation Of A Presentation On PresentationEvaluation Of A Presentation On Presentation
Evaluation Of A Presentation On Presentation
 
How did you improve your public speaking skills?
How did you improve your public speaking skills?How did you improve your public speaking skills?
How did you improve your public speaking skills?
 
How to make an effective presentation
How to make an effective presentationHow to make an effective presentation
How to make an effective presentation
 
A Practical Guide To Better Speaking PR A Crisp Fifty-Minute Series Book NO...
A Practical Guide To Better Speaking   PR A Crisp Fifty-Minute Series Book NO...A Practical Guide To Better Speaking   PR A Crisp Fifty-Minute Series Book NO...
A Practical Guide To Better Speaking PR A Crisp Fifty-Minute Series Book NO...
 
Preparation for public speaking.pptx
Preparation for public speaking.pptxPreparation for public speaking.pptx
Preparation for public speaking.pptx
 
5 steps to moderating a webinar
5 steps to moderating a webinar5 steps to moderating a webinar
5 steps to moderating a webinar
 
How To Create Impactful Presentation
How To Create Impactful PresentationHow To Create Impactful Presentation
How To Create Impactful Presentation
 

Mais de Eric Tachibana

Intellectual property for entrepreneurs
Intellectual property for entrepreneursIntellectual property for entrepreneurs
Intellectual property for entrepreneursEric Tachibana
 
7Vs and Business Model Validation
7Vs and Business Model Validation7Vs and Business Model Validation
7Vs and Business Model ValidationEric Tachibana
 
Key Person Risk and Succession Planning Workshop
Key Person Risk and Succession Planning WorkshopKey Person Risk and Succession Planning Workshop
Key Person Risk and Succession Planning WorkshopEric Tachibana
 
Advice for Corporate Accelerator Mentors
Advice for Corporate Accelerator MentorsAdvice for Corporate Accelerator Mentors
Advice for Corporate Accelerator MentorsEric Tachibana
 
An Intro to the Financial Services Industry
An Intro to the Financial Services IndustryAn Intro to the Financial Services Industry
An Intro to the Financial Services IndustryEric Tachibana
 
Making the most of your start up mentor workshop - dbs hotspot accelerator
Making the most of your start up mentor workshop - dbs hotspot acceleratorMaking the most of your start up mentor workshop - dbs hotspot accelerator
Making the most of your start up mentor workshop - dbs hotspot acceleratorEric Tachibana
 
Corporate values conversation workshop
Corporate values conversation workshopCorporate values conversation workshop
Corporate values conversation workshopEric Tachibana
 
Rethinking Annual Performance as Workshops
Rethinking Annual Performance as WorkshopsRethinking Annual Performance as Workshops
Rethinking Annual Performance as WorkshopsEric Tachibana
 
Talent Planning Workshop
Talent Planning WorkshopTalent Planning Workshop
Talent Planning WorkshopEric Tachibana
 
Kuala Lumpur CTO Summit - How to fire employees
Kuala Lumpur CTO Summit - How to fire employeesKuala Lumpur CTO Summit - How to fire employees
Kuala Lumpur CTO Summit - How to fire employeesEric Tachibana
 
AWS_asset_configuration_management_whitepaper
AWS_asset_configuration_management_whitepaperAWS_asset_configuration_management_whitepaper
AWS_asset_configuration_management_whitepaperEric Tachibana
 
Steal this idea - 10 Great Start-up Ideation Accelerators
Steal this idea - 10 Great Start-up Ideation AcceleratorsSteal this idea - 10 Great Start-up Ideation Accelerators
Steal this idea - 10 Great Start-up Ideation AcceleratorsEric Tachibana
 
Being on the board of directors - Why it sucks and how to improve it
Being on the board of directors - Why it sucks and how to improve itBeing on the board of directors - Why it sucks and how to improve it
Being on the board of directors - Why it sucks and how to improve itEric Tachibana
 
Talent management strategy
Talent management strategyTalent management strategy
Talent management strategyEric Tachibana
 
Social influence for startups marketers
Social influence for startups marketersSocial influence for startups marketers
Social influence for startups marketersEric Tachibana
 
Information wants to be free
Information wants to be freeInformation wants to be free
Information wants to be freeEric Tachibana
 

Mais de Eric Tachibana (20)

Intellectual property for entrepreneurs
Intellectual property for entrepreneursIntellectual property for entrepreneurs
Intellectual property for entrepreneurs
 
7Vs and Business Model Validation
7Vs and Business Model Validation7Vs and Business Model Validation
7Vs and Business Model Validation
 
Key Person Risk and Succession Planning Workshop
Key Person Risk and Succession Planning WorkshopKey Person Risk and Succession Planning Workshop
Key Person Risk and Succession Planning Workshop
 
Beautiful Song Lyrics
Beautiful Song LyricsBeautiful Song Lyrics
Beautiful Song Lyrics
 
Advice for Corporate Accelerator Mentors
Advice for Corporate Accelerator MentorsAdvice for Corporate Accelerator Mentors
Advice for Corporate Accelerator Mentors
 
An Intro to the Financial Services Industry
An Intro to the Financial Services IndustryAn Intro to the Financial Services Industry
An Intro to the Financial Services Industry
 
Making the most of your start up mentor workshop - dbs hotspot accelerator
Making the most of your start up mentor workshop - dbs hotspot acceleratorMaking the most of your start up mentor workshop - dbs hotspot accelerator
Making the most of your start up mentor workshop - dbs hotspot accelerator
 
Corporate values conversation workshop
Corporate values conversation workshopCorporate values conversation workshop
Corporate values conversation workshop
 
Rethinking Annual Performance as Workshops
Rethinking Annual Performance as WorkshopsRethinking Annual Performance as Workshops
Rethinking Annual Performance as Workshops
 
Workshops that Work
Workshops that WorkWorkshops that Work
Workshops that Work
 
Talent Planning Workshop
Talent Planning WorkshopTalent Planning Workshop
Talent Planning Workshop
 
What if Trump Won?!?
What if Trump Won?!?What if Trump Won?!?
What if Trump Won?!?
 
Kuala Lumpur CTO Summit - How to fire employees
Kuala Lumpur CTO Summit - How to fire employeesKuala Lumpur CTO Summit - How to fire employees
Kuala Lumpur CTO Summit - How to fire employees
 
AWS_asset_configuration_management_whitepaper
AWS_asset_configuration_management_whitepaperAWS_asset_configuration_management_whitepaper
AWS_asset_configuration_management_whitepaper
 
Steal this idea - 10 Great Start-up Ideation Accelerators
Steal this idea - 10 Great Start-up Ideation AcceleratorsSteal this idea - 10 Great Start-up Ideation Accelerators
Steal this idea - 10 Great Start-up Ideation Accelerators
 
Being on the board of directors - Why it sucks and how to improve it
Being on the board of directors - Why it sucks and how to improve itBeing on the board of directors - Why it sucks and how to improve it
Being on the board of directors - Why it sucks and how to improve it
 
Optical illusions
Optical illusionsOptical illusions
Optical illusions
 
Talent management strategy
Talent management strategyTalent management strategy
Talent management strategy
 
Social influence for startups marketers
Social influence for startups marketersSocial influence for startups marketers
Social influence for startups marketers
 
Information wants to be free
Information wants to be freeInformation wants to be free
Information wants to be free
 

Último

Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024eCommerce Institute
 
IPO OFFERINGS by mint hindustantimes.pdf
IPO OFFERINGS by mint hindustantimes.pdfIPO OFFERINGS by mint hindustantimes.pdf
IPO OFFERINGS by mint hindustantimes.pdfratnasehgal888
 
Circle Of Life Civics Presentation Burning Issue
Circle Of Life Civics Presentation Burning IssueCircle Of Life Civics Presentation Burning Issue
Circle Of Life Civics Presentation Burning Issuebdavis22
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8Access Innovations, Inc.
 
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy Results
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy ResultsMaking AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy Results
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy ResultsAccess Innovations, Inc.
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54ZhazgulNurdinova
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!Loay Mohamed Ibrahim Aly
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Gokulks007
 

Último (10)

Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
IPO OFFERINGS by mint hindustantimes.pdf
IPO OFFERINGS by mint hindustantimes.pdfIPO OFFERINGS by mint hindustantimes.pdf
IPO OFFERINGS by mint hindustantimes.pdf
 
Circle Of Life Civics Presentation Burning Issue
Circle Of Life Civics Presentation Burning IssueCircle Of Life Civics Presentation Burning Issue
Circle Of Life Civics Presentation Burning Issue
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
 
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy Results
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy ResultsMaking AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy Results
Making AI Behave: Using Knowledge Domains to Produce Useful, Trustworthy Results
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
 

You can be a conference circuit superstar

  • 1. YOU CAN BE A CIRCUIT SUPERSTAR CONFERENCE This should be your microphone!
  • 3. i’m giving a talk on technology strategy at The Asian Banker 2014
  • 5. but I’ve been on the circuit for 20 years and do 10-15 gigs a year
  • 6. and along the way, I’ve turned speaking into millions in biz dev and dozens of job offers
  • 7. so if you are interested in speaking at an industry conference This is not me!!!
  • 8. i can share my industry speaking journey This is definitely not me!!! https://www.flickr.com/photos/rachelstrum/
  • 9. 01WHY SPEAK AT AN INDUSTRY CONFERENCE
  • 10. getting a gig, preparing, and speaking means personal/career risk and quite a bit of grunt work. So why do it?
  • 11. 1. PROFESSIONAL DEVELOPMENT you’ll be seen as an expert & a superstar with: • fellow speakers • audience members • exhibition vendors • colleagues • industry press
  • 12. Oh that guy again 2. BUSINESS DEVELOPMENT speaking drives sales, branding and PR, and partnerships
  • 13. 3. BENEFIT FROM PREPARATION by preparing to speak, you will gain an incredibly clear understanding of the subject
  • 14. 4. STRETCH YOURSELF stage fright? busy schedule? out of your comfort zone? GOOD! EAT IT! stop whining!
  • 15. ONE FINAL NOTE! clear your speaking engagement and materials with your boss, corporate comms, legal, and marketing
  • 16. 02HOW DO YOU GET GIGS
  • 17. 1. DO A SWOT-TOWS ANALYSIS this helps you clarify your strategy Click to view this instructional deck!
  • 18. 2. BE VERY FINDABLE use google to list all relevant conferences. grab the names of key organizers & admins from the “about us” section. send them linked-in connect requests. since linked-in is slutty, you’ll get 70% acceptance.
  • 19. 2. BE VERY FINDABLE next, since good conference organizer friend other organizers, friend their conference organizing contacts too. you’ll quickly get a lot of 2nd degree connections, and your accept rate will go up
  • 20. 2. BE VERY FINDABLE now, add relevant keywords to your linked-in profile. add the “public speaking” skill, and get endorsed. add, “dynamic industry speaker and XYZ domain expert” to your summary.
  • 21. 2. BE VERY FINDABLE this is important because conference organizers use linked-in to source speakers. the more 1st degree connections you have & the better your profile keywords are, the more you’ll appear in their search
  • 22. 2. BE VERY FINDABLE also, generate content. post your presentation decks on Slideshare and link them to your linked-in profile page. get a copy of a video of you speaking, and add that too
  • 23. 2. BE VERY FINDABLE finally, make sure your social media identity is all over your slide deck
  • 24. 3. BRIBERY WORKS TOO! if you sponsor an event, you usually get speaking slots and a booth. this is expensive so it should be used only once or twice to kick start
  • 25. 4. BEFRIEND SPEAKERS I get 2 speaking requests per month but I speak at only 1 event per month. that means I turn down lots of events. my ‘go-to’ friends get my over-flow.
  • 26. 4. BEFRIEND SPEAKERS of course, you must do a phenomenal job, or you’ll burn your rep fast! so I’d get your chops down before developing this resource
  • 27. 5. WORK YOUR WAY UP start small and work your way up. there are many opportunities to speak in front of crowds of 8! scoring a small gig at a user group or meet-up is much easier as these groups are often undersupplied
  • 28. 5. BE PERSISTENT you will get rejected. no problem. think barney stinson’s approach to the bar scene
  • 29. 6. DON’T GO OUT OF POCKET you probably won’t get paid to speak, unless you’re a pro. however, you should never be out of pocket: transport to & from the airport, plane tickets, travel insurance accommodation charges including room- service meals and wi-fi
  • 30. 03HOW DO YOU DEVELOP A TOPIC
  • 31. 1. OWN IT Conference organizers usually give you a topic. But don’t feel restricted to those topics. Most organizers are happy for you to change topics or just create your own - so long as it blends with the overall conference theme
  • 32. 2. BE PASSIONATE & INSPIRE PASSION just choose a topic that makes you passionate, because, it is passion that creates memorable conference audience experiences. that said, choose a topic that has the potential to also make the audience passionate too.
  • 33. 3. INSPIRE, DON’T EXPLAIN with this in mind, choose something inspirational, contrarian, or unexpected. don’t try to explain. Explanation is better done in other mediums like books or slideshares. in 30 minutes, you don’t have time. presentations should inspire, not explain. leave the audience wanting to follow-up, not satiated (bored). that doesn’t mean that your talk should be fluff. You need credibility and to add value as an expert. but it does mean that the focus should be on “why” questions, not “what” answers.
  • 34. 4. LIMIT YOUR SCOPE similarly, scope down your messages. as a rule of thumb, I try to hit no more than 3 major themes in 30 minutes and no more than 1 minor theme every 3-5 minutes of speaking time.
  • 35. 5. GET THE PACKAGING RIGHT finally, make sure your presentation will be sexy to conference attendees. take time to craft your strong, relevant bio and a good, professional, hi-res selfie. pre-event marketing makes a difference. you’ll help self-select the audience as they will attend the talks that pique their curiosity,
  • 36. 5. GET THE PACKAGING RIGHT and have a sexy presentation title please! Approaches to dealing with software end-of-life issues 10 Ways to Kill Zombie Software! BAD! BETTER!
  • 37. 04HOW DO YOU PREPARE & DELIVER
  • 38. 04HOW DO PREPARE & DELIVER Slideshare is chock-a-block with decks on this topic, so rather than repeat, I’ll just share what has inspired me
  • 39. CLICK THUMBNAIL TO VIEW THE DECK
  • 40. CLICK THUMBNAIL TO VIEW THE DECK
  • 41. CLICK THUMBNAIL TO VIEW THE DECK
  • 42. CLICK THUMBNAIL TO VIEW THE DECK
  • 43. CLICK THUMBNAIL TO VIEW THE DECK
  • 44. 05HOW DO YOU FOLLOW-UP
  • 45. If you are building a brand as a speaker, follow-up is just as critical as the presentation. Good follow-up means: Link-in with other speakers, audience members, conference organizers, and post your material all over social media
  • 47. 1. WHY SPEAK • Professional Dev • Business Dev • Benefit from prep • Stretch yourself • Get approval 2. HOW TO GET GIGS • Be very findable • Bribery works too • Befriend speakers • Work your way up • Be persistent • Don’t go out of pocket 3. DEVELOP TOPICS • Own it • Be passionate and inspire passion • Don’t explain, inspire • Limit your scope • Get the Packaging right 4. HOW TO PREPARE • One Message/slide • Beautiful slides • Ideas, not data • Great Title page • Know what’s in it for audience • Manage A/V 5. HOW TO PRESENT • Practice, • Be rested • Arrive early & scope • Watch body language, volume, tone, & speed • Speaker monitor 6. HOW TO HANDLE Q&A • Stay on Message • Predict the questions • Paraphrase • Engage everyone • Be nice • Don’t bullshit • Be brief 7. FOLLOW-UP • Link to speakers, organizers & audience • Post like mad!
  • 48. SHARE THIS DECK & FOLLOW ME(please-oh-please-oh-please-oh-please) Selena Sol asks….. http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53
  • 49. CLICK HERE FOR MORE!!!!
  • 50. CREATIVE COMMONS ATTRIBUTIONS & REFERENCES Title Slide: https://www.flickr.com/photos/evanforester/ Whisper Slide: https://www.flickr.com/photos/conveniencestoregourmet/ R U Interested in Speaking slide: https://www.flickr.com/photos/schani/ Hard Work Slide: https://www.flickr.com/photos/artripoli/ Coins Slide: https://www.flickr.com/photos/kiki99/ Benefit from Prep Slide: https://www.flickr.com/photos/vox_efx/ Stretch Yourself Slide: https://www.flickr.com/photos/sick_rdm/ One Final Note (Stormtroopers) Slide: https://www.flickr.com/photos/bobsfever/ Bribery Slide: https://www.flickr.com/photos/26008993@N04/ Befriend Speakers Slide: https://www.flickr.com/photos/universidaddemontemorelos/ Work Your Way Up Slide: https://www.flickr.com/photos/10216416@N00/ Don’t Go out of Pocket Slide: https://www.flickr.com/photos/jdhancock/ Own It Slide: https://www.flickr.com/photos/skynoir/ Passion Slide: https://www.flickr.com/photos/badboy69/ Inspire Slide: https://www.flickr.com/photos/stephenpoff/ Limit Your Scope Slide: https://www.flickr.com/photos/21560098@N06/ Packaging Slide: https://www.flickr.com/photos/jdhancock/ Bald Eagle Slide: https://www.flickr.com/photos/jeff_sch/ This Slide: https://www.flickr.com/photos/21572939@N03/