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Name: Vaghela Sejal Pareshbhai.
Department of English
Maharaja Krishnakumarsinhji Bhavnagar
Topic: Four Goals of Cultural
What is Cultural Study?
Cultural studies is composed of
elements of Marxism, Post structuralism and
Postmodernism, Feminism, Gender studies,
anthropology, sociology, race and ethnic
studies, film theory, urban studies, public
policy, popular culture studies and Postcolonial
studies: those field that concentrate on social
and cultural forces that either create community
or cause division and alienation.
Four Goals: Interdisciplinary
Cultural studies transcends the confines of a
particular discipline such as literary criticism or
Practiced in such journals as critical inquiry,
Representations and boundary, cultural studies
involves scrutinizing the cultural phenomenon
of a text. Like: Italian Opera or A Latino
According to Lawrence Gross berg, Cary Nelson
and Paula Treichler:
“Cut across diverse social and political interests and address many of
the struggles within the current scene.”
Intellectual works are not limited by their own
“BORDERS” as single texts, historical problems,
or disciplines and the critic’s own personal
connections to What is being analyzed may also be
Henry Giroux and others write in their Dalhousie
Review manifesto that culturalstudies practioners
are “resisting intellectuals” who see what they do
as “An emancipatory project” because it erodes the
traditional disciplinary divisions in most
institutions of higher education.
Cultural Studies is Politically
Cultural critics see themselves as
“oppositional”, not only within their own
disciplines but to many of the power structures
of society at large.
They question inequalities within power
structures and seek to discover models for
restructuring relationships among dominant
Individual subjectivity is culturally constructed.
Such a notion taken to a philosophical extreme,
denies the autonomy of the individual.
Whether an actual person or a character in
literature , a rebuttal of the traditional
humanistic “Great Man” or “ Great Book”
A relocation of aesthetics and culture from the
ideal realms of taste and sensibility into the
arena of a whole society’s everyday life as it is
Cultural Study denies the separation of
“high” and “low” or Elite and popular
Cultural critics today work to transfer the term
culture to include mass culture, whether
popular, folk or urban.
Jean Baudrillard and Andreas Huyssen, cultural
critics argues that after world war II the
distinctions among high, low and Mass culture
Often only reflects prevailing social, economic
and political power bases.
The images of India that were circulated during
the colonial rule of the British raj by writers
like Rudyard Kipling seem innocent, but reveal
an entrenched imperialist argument for white
superiority and worldwide domination of other
races especially Asians.
Transgressing of boundaries among disciplines
high and low can make cultural studies just
“The Birth of Captain Jack sparrow” An
analysis for sources of Johnny Depp’s funky
performance in Disney’s pirates of the
Cultural studies analyzes not only the
cultural work but also the means of
Marxist critics have long recognized the
importance of such paraliterary questions:
Who supports a given artist?
Who published the book?
How are these books distributed?
Who buys books?
Janice Radway’s study of the American romance, novel
and its readers, Reading the Romance, Women,
Patriarchy and popular Literature, which demonstrates
the textual effects of the publishing industry’s decisions
about books that will minimize its financial risks.
Cultural studies thus joins subjectivity.
Culture in relation to individual lives with engagement,
a direct approach to attacking social ills.
Though cultural studies practitioners deny “humanism”
or “the humanities” as universal categories, they strive
for what they might call “social reason”.
Often resembles the goals and values of humanistic and