The document discusses common pitfalls that organizations face when implementing process improvement efforts. It outlines the top 8 pitfalls, including not treating the process improvement effort as a project, leading process change with a tool instead of people, and failing to conduct an assessment of the current state before beginning improvements. The document provides recommendations for avoiding each pitfall, such as putting a project manager in charge, defining processes before procuring tools, and conducting an assessment to understand the starting point. In summary, avoiding pitfalls can dramatically increase the chances of a successful process improvement effort.