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Modern marketing
Trainer / Mohamed Azab
Sales try to hire 3 positions
Marketing positions today
• Chief Marketing Officer (CMO).
• Brand manager.
• Market segment manager.
• Distribution chann...
Marketing departments
Marketing
DigitalStrategic
E-Marketing Social
media
Marketing positions today
CEO  1P
CEO  4P
CEO  STP
CEO  ME
Marketing types
Commercial marketing
Place marketing
Person marketing
Social marketing
Political marketing
((Network marke...
Direct and indirect marketing
Types of e-commerce
B
C
B
C2
Brand marketing
Write a plan now
The biggest brand
Brand
“If advertisers spent their same
amount of money
On improving their products as
they do on advertising,
they wouldn’t
have...
7-Ps
Product
Price
Place
Promotion
Politics
Public opinion
Process
Physical evidence
‫االمريكية‬ ‫االعالنات‬ ‫مؤلفي‬ ‫مشاهير‬ ‫احد‬
Types of social media
• Social sites (Facebook, Myspace, …….)
• Microblogging[short messages] (twitter,…)
• Professional n...
Building a team
• Photographer.
• Researcher.
• Video and photo editor (photoshop, after effect,.)
STP 4 Ps Marketing
research
CRM
Digital
Marketing
Facebook Youtube
Linkedin
Branding
SWOT
B2B
What is your customer needs?
Wants needs demands
Eng.3zab@hotmail.com
My contacts
Mohamed Azab
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
Introduction to marketing
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Introduction to marketing

First day of marketing introduction to marketing diploma
Version 2013 - Mohamed Azab

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Introduction to marketing

  1. 1. Modern marketing Trainer / Mohamed Azab
  2. 2. Sales try to hire 3 positions
  3. 3. Marketing positions today • Chief Marketing Officer (CMO). • Brand manager. • Market segment manager. • Distribution channel manager. • Marketing communication manager. • Internet and social media manager.
  4. 4. Marketing departments Marketing DigitalStrategic E-Marketing Social media
  5. 5. Marketing positions today CEO  1P CEO  4P CEO  STP CEO  ME
  6. 6. Marketing types Commercial marketing Place marketing Person marketing Social marketing Political marketing ((Network marketing))
  7. 7. Direct and indirect marketing
  8. 8. Types of e-commerce B C B C2
  9. 9. Brand marketing
  10. 10. Write a plan now
  11. 11. The biggest brand
  12. 12. Brand
  13. 13. “If advertisers spent their same amount of money On improving their products as they do on advertising, they wouldn’t have to advertise them” Will roger – one of the famous Ads’ designers
  14. 14. 7-Ps Product Price Place Promotion Politics Public opinion Process Physical evidence
  15. 15. ‫االمريكية‬ ‫االعالنات‬ ‫مؤلفي‬ ‫مشاهير‬ ‫احد‬
  16. 16. Types of social media • Social sites (Facebook, Myspace, …….) • Microblogging[short messages] (twitter,…) • Professional networks (linkedin, …..) • Blogging (blogger, wordpress, …..) • Vlogging (YouTube, vimeo, Ustream,….) • Photos sharing (instagram, …..)
  17. 17. Building a team • Photographer. • Researcher. • Video and photo editor (photoshop, after effect,.)
  18. 18. STP 4 Ps Marketing research CRM Digital Marketing Facebook Youtube Linkedin Branding SWOT B2B
  19. 19. What is your customer needs? Wants needs demands
  20. 20. Eng.3zab@hotmail.com My contacts Mohamed Azab

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