Alla Zollers // Culture Design // UX Week 17

1. Culture Design UX WEEK 2017 Alla Zollers weheartwork.com @azollers

2. People on Spot A STORY

3. People on Spot I believe that loving our work is a human right, not a privilege for the lucky few.

4. What is culture? Culture Design 4 “Culture eats strategy for breakfast” - Peter Drucker Maybe it is breakfast?

5. What is culture? Culture Design 5 Culture is a set of shared beliefs that form a collective identity. Dave Gray calls this a “shared map” of reality.* A collective identity speaks to who we are being together. It answers the question:   Who are we? *Liminal Thinking by Dave Gray

6. What is a belief? Culture Design 6 A belief is a habit of thought. It is a story we have thought over and over again until it becomes the lens through which we see the world.

7. How do we form beliefs? Culture Design 7 We have an experience in our life. We make up (or accept) a story in order to understand the experience. The story becomes our belief.

8. People on Spot “We often philosophize about the great, unanswered questions in life. It’s time we looked instead at the unquestioned answers …”     Lynne Twist

9. Just Like UX . . . Culture Design 9

10. Culture can be designed Culture Design 10 Uber: Culture By Default Netflix: Culture By Design

11. Why does culture matter? Culture Design 11 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE?

12. Why does culture matter? Culture Design 12 CURRENT RESULTS DESIRED  RESULTS BEHAVIORS BELIEFS

13. Why does culture matter? Culture Design 13 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS Behaviors drive results Beliefs drive behavior

14. Why does culture matter? Culture Design 14 CURRENT RESULTS DESIRED  RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE? By ﬁrst attending to the underlying beliefs that inform and drive what we do.

15. How is culture formed? Culture Design 15 We construct our culture - our shared maps of beliefs - layer by layer. Business Management Beliefs Past Leadership Beliefs Current Leadership Beliefs Co-Worker Beliefs Team Beliefs Your Beliefs Family Beliefs Community Beliefs

16. Culture is layered Culture Design 16 Maximize Profit Continued growth leads to profit Mechanization enables growthIndustrial Belief Capitalist Belief

17. Culture is layered Culture Design 17 Our company is a machine People are objects Other people don’t matter like I matterCore Belief

18. People on Spot Other People Don’t Matter Like I Matter

19. People on Spot Developers Don’t Matter Like I Matter

20. People on Spot Women Don’t Matter Like I Matter

21. People on Spot People of Color Don’t Matter Like I Matter

22. People on Spot Old People Don’t Matter Like I Matter

23. People on Spot Poor People Don’t Matter Like I Matter

24. People on Spot Uneducated People Don’t Matter Like I Matter

25. When I believe that other people don’t matter like I matter … Culture Design 25 I feel better than I feel less than Righteous Superior Important Entitled Unappreciated Deficient Powerless Victim Unsafe Judged

26. When I believe that other people don’t matter like I matter … Culture Design 26 I act better than I act less than Withhold information Not listening Make rash decisions Aggressive Withhold information Not speaking up Procrastinating Passive aggressive

27. Belief change Culture Design 27 Bob Chapman, chairman of CEO of Barry-Wehmiller TEDx Talk: https://www.youtube.com/watch?v=njn-lIEv1LU

28. People on Spot “Our responsibility is to create an environment where people can discover their gifts, develop their gifts, share their gifts, and be recognized and appreciated for doing so.”     Bob Chapman

29. Start closer in Culture Design 29 Your Company03 Your Team 02 Your Industry04You 01

30. How do we design a culture? Culture Design 30 Culture experience map

31. Current state culture map Culture Design 31 What is my team experiencing right now that we want to be different? What might we believe in order to have this experience? How do we behave when we have this belief? What is our impact when we behave this way? Experience Beliefs Behavior Results

32. Future state culture map Culture Design 32 What does my team want to experience? What might we have to believe in order to have that experience? How would we behave if we believed this? What is our potential impact if we behave this way? Experience Beliefs Behavior Results

33. Take Action Culture Design 33 02 Behavior Ask yourself: How would I behave if I believed this? 01 Core Belief Select the new core belief your team wants to adopt Support Create rituals and processes to support the new behavior Practice When a situation arises at work, ask yourself: What would I do if I believed [x]? Then, do it 03 04

34. Pace layering Culture Design 34 Nature Culture Governance Infrastructure Commerce Fashion

35. I believe …

36. Loving our work is a human right, not a privilege for the lucky few.

37. What do you believe?

38. Join me in a workshop this week:   Culture Design for Humans Thank you! Alla Zollers alla@weheartwork.com weheartwork.com @azollers

Alla Zollers // Culture Design // UX Week 17

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Alla Zollers // Culture Design // UX Week 17

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