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MX1 - I SSPI Day 2018

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MX1 - I SSPI Day 2018

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MX1 - I SSPI Day 2018

  1. 1. May 2018 Gustavo Dutra OTT Sales Director Video Solutions – LATAM gustavo.dutra@mx1.com Video Technologies Trends and New Standards
  2. 2. Agenda • Introduction to MX1 • New video formats • New video codecs • Streaming technologies • Migration to the Cloud
  3. 3. MX1 clip
  4. 4. Introduction to MX1
  5. 5. Content owners Platforms best viewing experience across all devices word wide
  6. 6. Manage, Deliver & Monetize content All MX1 services are enabled through MX1 360 Content aggregation Content management Online video/ VOD Channel playout Content distribution (Sat/Fiber/IP) Unified Media Platform Any screen Full transparency & Total control Innovative, Non-proprietary, Unified media platform
  7. 7. UHD and what it brings Wide Color Gamut (WCG)Higher resolution High Dynamic Range (HDR) High Frame Rate (HFR) 720 1920 3840 480 1080 2160
  8. 8. New video formats
  9. 9. Higher Luminance Level & More Color Shades High Dynamic Range (HDR) • Represent a greater range of luminance levels, closer to the human eye range of luminance • HDR Luminance unit: 1 nit = 1 candela/m2 • Increased contrast • Luminance range rendering closer to the real world luminance range • HDR vs SDR higher gain than UHD vs HD Human Vision HD BT.709 UHD BT.2020 Wide Color Gamut (WCG) • BT.2020: pure spectral primary colors • This wide color gamut encompasses 75.8% of the visible colors, vs. the current color space BT.709 with 35.9% • Richer and more vibrant colors
  10. 10. High Dynamic Range Standards HDR 10 • more open standard for HDR developed by device manufacturers • default standard for 4K Ultra-HD Blu-ray disks • static metadata • low standard of video quality (mastering content at 1,000 nits) • 10-bit color depth Dolby Vision • requires specific hardware to support • more future-proof • dynamic metadata • best HDR experience (mastering content at 10,000 nits theoretical) • 12-bit color depth HLG • no licensing fees • first SDR backward compatible / extra data • 10-bit color depth HDR 10+ • newest standard • open standard / No royalties is required • dynamic metadata
  11. 11. HDR Battle HLG HDR+ HDR10 Dolby Vision Image quality Dolby Vision Availability (gear) HDR10 Availability (content) HDR10… for now Backwards compatibility (by default) HLG
  12. 12. New video codecs
  13. 13. Video is changing how internet is evolving 82% of all internet traffic by 2021 will be video 50% increase in video on demand (VOD) by 2021 30% increase in UHD in 2021 (7.2Bi DVDs per month) 15x growth in live video by 2021 / replacing traditional broadcasting viewing hours Every second a Million minutes of video content will cross the network by 2021 Source: Alliance for Open Media
  14. 14. Better pixel + more pixel require more data Fact: Better pixel + More pixel Require more data Issue: How to distribute more info with less bandwidth? Solution: Improve vide encoding efficiency HEVCH.264 AV1
  15. 15. Codec evolution Source: Alliance for Open Media
  16. 16. HEVC vs AV1/VP9 – The new codec battle HEVC is a consolidated video codec standard since 2013 • 40%-50% more efficiency than AVC (H.264) • Very used in OTT and UHD distribution today • Latency is not an issue anymore (less than 100ms) • Problem Statement: HEVC and DASH Royalties, Delayed deployment any expensive due complex licensing pools/Royalties AV1 codec comes from Alliance for Open Media (AOM) to solve HEVC issues like: • Royalty-Free • Interoperable and open • Designed for Parallel Processing, Better performances on CPU/GPU (Faster than HEVC) • Optimized for OTT delivery • High Video Quality and Real-time delivery modes Objective Performance HD-8bits) / AV1 (blue) above HEVC (gray) UHD-10bits / AV1 (blue) matching HEVC (gray) 20 25 30 35 40 45 50 dB 0 2 4 6 8 10 12 14 16 Mbps 20 25 30 35 40 45 50 dB 0 10 20 30 Mbps 40 50 60 70 80 90 100
  17. 17. AV1/VP9 schedule Sept 2015 AOM Start Oct 2015 AV1 Reqs Jun 2016 AV1 1st code Sep 2017 Bitstream frozen Jun 2018 HW Support Dec 2017 AV1 Final Standard Final Specification • Royalty free codec • Up to 25% bitrate savings over HEVC • Full coding toolset frozen • Bitstream frozen • Specification frozen • First browser AV1 decoding • VP9 code basis • Selection of first relevant tools to be integrated) • Tests assessment over a wide range of sequences and quality metrics Start & Requirements Code Base Selection Coding Tools Selection
  18. 18. Streaming technologies
  19. 19. Business Model Evolution - Traditional Video $$$ Content Providers Service Providers Subscriber Advertisers
  20. 20. OTT Content Providers Emerge Subscriber Content Providers Service Providers Subscriber Advertisers OTT Aggregators Video $$$
  21. 21. OTT Content Providers, MVPDs providing 2nd Screen Content Providers Service Providers Advertisers OTT Content Provider s OTT Aggregators Subscriber Subscriber Video $$$
  22. 22. Content Providers Going OTT, Live OTT Aggregators Content Providers Service Providers Subscriber Advertisers OTT Content Provider s OTT Aggregators Video $$$
  23. 23. ABR – High Level Architecture – Adding Time-Shift TV Live Encoder Packager Origin Server Cache Node Client DRM Back Office HTTP HTTP CDN (Pull) (Pull) Create Long Lasting Asset • Pause Live • Start-Over / Catch-up • Live to VOD • Cloud DVR File Encoder Profile 1 Profile 2 Profile N Manifest Devices Subs Channels Assets Time Shift
  24. 24. Motivation: • Storage doubled / tripled based on protocols used • New protocols / versions require re-packaging complete library Live Encoder File Encoder Packager Origin Server Profile 1 Profile 2 Profile N DRM Back Office Just – in – Time – Packaging (JITP)
  25. 25. Just – in – Time – Packaging (JITP) Live Encoder File Encoder Packager Origin Server DRMBack Office Common format On Demand Strategy: • Storage a common format, but several profiles • Packaging on the fly
  26. 26. Next Phase – Just-In-Time-Transcoding (JITT) aka Transcoding On The Fly (TOTF) Live Encoder File Encoder Xcoder Origin Server Back Office 1-2 profiles only On Demand Packager DRM Strategy: • Store Highest profile only • Store in HEVC, transcode to AVC
  27. 27. Migration to the Cloud
  28. 28. Problem Statement: Various Hardware, Low Scalability
  29. 29. Proposed Solutions Network Function Virtualization Software Virtualization layer CPU Servers Network Servers Storage Servers Software Software SoftwareSoftware Software Savings Description CAPEX • Headend install e.g. Racks (footprint), wiring • Hardware components costs • Less overhead for redundancy OPEX • Smaller foot print • Lower Power • Simplified support (uniformity of the physical network) High flexibility • Enables Scalability • Increased Elasticity for new services • New pay-per-use business models Software Defined Networking Data Plane Control Plane Application Plane Software Network Services Business Application Abstract API Programming API • Started as the separation between the Control Plane and the Data Plane • Architecture allowing to open the network to applications: - Applications can program the network - Network can identify the applications • The concept goes far beyond networking now
  30. 30. NFV and SDN: The Control Layer Operates It All Software Virtualization layer CPU Servers Network Servers Storage Servers Software Software SoftwareSoftware Software Management Control layer When used together, NFV and SDN enable cost reduction, increased flexibility, reduced Time To Market and new business models.
  31. 31. Industry trends Global: Application to be converted to Cloud: % Expectancy Source: Image Communications 0% 10% 20% 30% 40% 50% 60% Encoding, Transcoding Adverstising Playout Editing Production Master Control Signal Routing Other
  32. 32. mx1.com Experience more