DOROT alleviates social isolation among
the elderly and provides services to help
them live independently as valued
members of the community.
We serve the Jewish and wider community,
bringing the generations together in a
mutually beneficial partnership of elders,
volunteers and professionals.
Meet Audrey Stein
Lautman Maska Neill & Company has
partnered with DOROT in their
fundraising efforts for almost 20 years.
Meet Amy Sukol
Share The Same Goal:
Maximum Donor Engagement
Share the Same Vision:
The Channel is Not Important – The Person Is
Share The Same Values:
Mutual Respect & Open Communication
In the Mail: Customized messages to the “almost lapsed”
On the Phone:
Proactive calls to
the “almost lapsed”
and “one-time a
Mail & Phone:
Special year-end LYBUNT mailing
combined with coordinated calls
Welcoming all donor calls – even the not so nice
ones – can turn complainers into friends
Channels to Offer
Give donors the
Leveraging All Channels for Success
• $1,000 and over is considered high-dollar
• $360 – $999.99 is mid-level
• Anyone under $359.99 is low-dollar
Donor Levels at DOROT
0-12 month donors ($1,000+) mailings are
sent back to DOROT office to be culled
through and mailed out first class from
• If they’ve given recently, they are pulled
• If they are being pursued for a larger gift,
they are pulled
• Everyone else receives a handwritten
note on the reply form
“High dollar” donors remain in the mail – but …
• Most high dollar donors were likely DM acquired
• Most have probably given to DM in the past (when they
were giving at lower levels)
• The mail can help education donors and continue the
conversation, paving the way for upgrades either through
the mail or in response to a personal solicitation
• It frees up staff for more personal contact with donors
Why Do They Get the Mail at All?
Coordinate “who is getting what” to maximize giving:
Meet to review calendar together, decide in advance where
there are overlaps by channel, and outline common goals
Good Communication Within the Team is Key
Parece que tem um bloqueador de anúncios ativo. Ao listar o SlideShare no seu bloqueador de anúncios, está a apoiar a nossa comunidade de criadores de conteúdo.
Atualizámos a nossa política de privacidade.
Atualizámos a nossa política de privacidade de modo a estarmos em conformidade com os regulamentos de privacidade em constante mutação a nível mundial e para lhe fornecer uma visão sobre as formas limitadas de utilização dos seus dados.
Pode ler os detalhes abaixo. Ao aceitar, está a concordar com a política de privacidade atualizada.