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Expanding Opportunities with Reader's Choice

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This deck is from Matt Coen, President & Co-Founder of Second Street's, presentation at Inland Press Association and Southern Newspapers Publisher Association's Multimedia Solutions Conference.

Publicada em: Negócios, Tecnologia
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Expanding Opportunities with Reader's Choice

  1. 1. Expanding Opportunities with Reader’s Choice Ballots Inland – SNPA Multimedia Solutions Conference Novermber 8, 2013 DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
  2. 2. Who We Are
  3. 3. 3,000 Media Partners
  4. 4. In Billions Why Online Promotions? Source: Borrell Associates
  5. 5. History of ballot promotions #PromotionsLab
  6. 6. But there are some pain points #PromotionsLab
  7. 7. “Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program. It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.” - Tammy Burdick, Senior Market Analyst at The Roanoke Times
  8. 8. How New Technology Solves These Problems
  9. 9. “Our new tool gave me the ability tabulate votes faster, offer enhanced listings to increase revenue, plus collect email opt-ins for my deals program. It only took 30 minutes to set up this year! Last year it took a week and a half to tabulate this year we drastically reduced that.” - Tammy Burdick, Senior Market Analyst at The Roanoke Times
  10. 10. Bigger Opportunity Than Ever before
  11. 11. Voter’s Choice Revenue Opportunities
  12. 12. Upgraded Listings
  13. 13. Upgraded Listings
  14. 14. Category Sponsor
  15. 15. Online Ads
  16. 16. Special Print Issue
  17. 17. Live Event
  18. 18. Deals Store
  19. 19. Integrated Campaign • Print • Online • Enhanced Listings • Email Opt-in • Social Media • Mobile • Email Campaign
  20. 20. Case Study: THE SIGNAL
  21. 21. The Signal Santa Clarita, CA 8,500 circulation 1.3 MM pv/month signalscv.com
  22. 22. Integrated Promotion
  23. 23. Integrated Promotion
  24. 24. Integrated Promotion
  25. 25. Results 270% users 115,000 Votes 4,600 Write-ins
  26. 26. 2013 “Best of” Results $72,960 Revenue
  27. 27. PRINT ADS $6,360 Revenue
  28. 28. ONLINE ADS $3,000 Revenue
  29. 29. Special Section Winners purchased “Thank you” ads $60,000 Revenue
  30. 30. WINNERS PAGE $3,600 Revenue
  31. 31. The Signal Revenue Results
  32. 32. Ballots: More than just Once a year
  33. 33. Align with What your already doing
  34. 34. HOLIDAY
  35. 35. SPORTS
  36. 36. COMMUNITY EVENTS
  37. 37. PARENTING
  38. 38. WEDDING
  39. 39. WORKPLACE
  40. 40. Restaurants
  41. 41. Case Study: The Roanoke Times
  42. 42. The Roanoke Times Roanoke, VA 85,000 circulation 7.8 MM pv/month www.roanoke.com
  43. 43. Audience Results 990 Users 13,133 Votes 4,252 Write-ins
  44. 44. Promotion
  45. 45. NAVIGATION NAVIGATION
  46. 46. ONLINE ADS
  47. 47. BLOG
  48. 48. SOCIAL MEDIA
  49. 49. EMAIL 22% of entries!
  50. 50. PRINT ADS
  51. 51. POP CAMPAIGN
  52. 52. Revenue
  53. 53. ENHANCED LISTINGS $1,600 Revenue
  54. 54. CATEGORY SPONSORSHIP $3,600 Revenue
  55. 55. FACEBOOK PPC $800 Revenue
  56. 56. PRINT SPECIAL SECTION
  57. 57. PRINT SPECIAL SECTION
  58. 58. PRINT SPECIAL SECTION $51,000 Revenue
  59. 59. HOLIDAY DEALS STORE $16,450 Revenue
  60. 60. The Roanoke Times Revenue Results
  61. 61. Ballots hit on Trends
  62. 62. MOBILE
  63. 63. LOCAL
  64. 64. SOCIAL
  65. 65. CROWD SOURCING CONTENT
  66. 66. LISTS
  67. 67. SMB ADVERTISERS
  68. 68. USER-GENERATED REVIEWS
  69. 69. LIVE EVENTS
  70. 70. Voter’s Choice Revenue Opportunities
  71. 71. Q&A Matt Coen matt@secondstreet.com 314.880.4902 @mcoen

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