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2016/10/10
John Sechrest
Seattle Angel Conference
@sechrest
How Angel Ecosystem and Angel
Investors impact Internet Startups
John Sechrest
Founder of Seattle Angel Conference
Facilitator of Startup Weekends
Lean Startup Seattle
Seattle Startups Open Coffee
Founded an Internet Service Provider
Previously Economic Development Director
Economic
Development Pathways
Recruitment ( Bring from outside)
Retention and Expansion (Grow what we
have)
Tourism (Show what we have)
Startups ( Make new innovation )
Startup Ecosystem
Entrepreneur Centric
Coworking spaces
Accelerators
Educational programs
Networking programs
Startup Weekend
From idea to
growth company
Focused on creating
Growth companies
7+ Billion people who have
problems to be solved
What makes a
good Ecosystem
(ala Dave McClure)
Attitude - Optimism
Mentorship and Education - Knowledge
Universities and Companies - People
Capital, Legal, Finance - Infrastructure
Engineering and Design - Product
Platform and Distribution - Customers
Online Payments - Monetization
IPO / M&A Market - Exits
Building a
startup
ecosystem
funnel
1000 entrepreneur garages ( $10K)
300 Accelerator Startups ( $50K )
100 Seed Stage startups ( $200K )
30 Series A startups ( $1M )
10 Later Stage companies ( $10M )
2 IPOs ( $100M )
If Entrepreneurs are
everywhere, then
Angel Investors can
be everywhere
From Dave McClure:
Solutions for Investors
in new Tech Markets
Increase Number of Investors
Increase Frequency of early-stage
investors
Increase portfolio size/ Decrease check
size
Increase frequency of acquirers
Increase the number of Investors
Add more new investors
Increase the number of deals
Build cohorts of investors
Increase deal flow
Increase the quality of companies
Lean Startup
Startup Weekend
Founder / Team formation
Increase the quality of deals
Train investors
Create investor perspective
Increase the investor portfolios
Invest in cohorts
How can we improve investments?
What makes an Angel
Investor Different than A
Venture Capitalist
Venture Capitalists invest other people’s money
Venture Capitalists take a fee for investing other
people’s money
Angel Investors investor their own money
Angel Investors work to minimize overhead on
investments
What do Angel Investors
bring to the process?
Due Diligence
Feedback to the Entrepreneurs
Perspectives on the Market
Connections to others
Social Validation for other investors
5 types of
Group Angel
Investing
Angel Networks - 8 networks in Seattle
Managed Angel Funds - Founders Coop
Passive Angel Funds - AoA fund
Active Angel Funds - Seattle Angel Fund
Event Funds - Seattle Angel Conference
What makes
for good
Angel
Investing:
Recognize that investing involves significant
uncertainty.
Invest in things you know.
Build a diversified portfolio
Do meaningful due diligence
Support your startups
Make introductions
Seattle Angel Conference
Progress
In the 10th Cycle
Invested in 21 companies
Near $2M invested
Over 200 new Angel Investors
Created foundation for the Seattle Angel Fund
What are the
ecosystem
roles of Angel
Investors
Increase the success rate of growth
companies
Increase the quality of startup founders
Decrease risk for startups
Connect startups to resources
Provide perspective
How does the
Angel
Conference
Work?
40 Investors
50% New
50% Previous Investors
50 Companies
12 week review
24 Quarter Finalists
12 Semi Finalists
6 Finalists
1 Investment
2-3 Side deals
Public final Event
Benefits of the
Conference
Give Investors perspective
Small risk to learn about Angel Investing
Connects new Startups with new Angels
Helps Startups get stronger
Creates better deal flow for other Angel
Groups
Creates more Angel Investors for other Angel
Groups
Creates stronger leadership for startups
Evolution of a Startup
1st - Seattle Angel Conference
2nd - Seattle Angel Fund
3rd - Specialized Angel Network
4th - Passive matching Fund
5th - Venture Series A
Seattle Angel
Conference Progress
In the 10th Cycle
Invested in 21 companies
Near $2M invested
Over 200 new Angel Investors
Created foundation for the Seattle Angel
Fund
Seattle Startup
Scene
11 angel groups
45+ Coworking facilities
5 Active VC’s
Hundreds of events each
month
Questions?
Resources
Rob Wiltbank Data http://www.willamette.edu/~wiltbank/
Wade Brooks http://willamette.edu/mba/faculty-
research/faculty/brooks_w
ACA https://www.angelcapitalassociation.org/
ARI http://www.angelresourceinstitute.org/
Halo Report
http://www.angelresourceinstitute.org/research/halo-
report/halo-report.aspx
Gust.com
Angel.co
Seattle
Resources
http://www.funding-quest.com/wp-
content/uploads/2016/04/PNW-angel-groups-2015-
investments.pdf
http://startupseattle.com
http://startupseattle.com/resources/map-seattle-startup-
ecosystem/
http://geekwire.com
Geekwire “200” - http://www.geekwire.com/geekwire-200/
http://www.geekwire.com/startup-list/
Ecosystem
Resources
http://www.angelblog.net/Startup_Funding_Sources_of_Financing.html
http://www.slideshare.net/dmc500hats/lean-little-cockroach-startup
http://www.slideshare.net/simeons/patterns-of-successful-angel-investing-8306787/39
http://www.slideshare.net/dmc500hats/hack-osaka-innovation-strategies-for-regional-startup-
ecosystems/2-BE_THE_NAIL1_BE_THE
http://www.slideshare.net/dmc500hats/farming-unicorns-building-startup-investor-
ecosystems-dublin-june-2016/45-Questions_Comments_More_Info_http500co
http://www.slideshare.net/TimDick/state-of-venture-capital-and-angel-markets-2016
https://www.pm360online.com/wp-content/uploads/2016/04/f1_chart.jpg
StartupPathways
Companies attract talent to Seattle.
People at companies get idea to start a company
Come to Open Coffee or to other networking events
Perhaps come to a Startup Weekend to explore idea
Leave Job
Find Teammates
Join Coworking space
Apply to accelerators
Apply to Angel Groups
Grow company
Do Merger

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