1. How to Use Your
Products to
Subcategorise Your
Website with Python
Lee Foot | Search Solved
@LeeFootSEO
@LeeFootSEO | #BrightonSEO

2. About Me
Ten Years
Experience
as a
Technical
SEO
@LeeFootSEO | #BrightonSEO

3. Founded
SearchSolved.co.uk
three years ago
which focuses on
eCommerce &
enterprise SEO
@LeeFootSEO | #BrightonSEO

4. Last Year We Won
the Drum Marketing
Awards in the
Retail and
eCommerce category
for search
@LeeFootSEO | #BrightonSEO

5. Learning
Python for
12 months
@LeeFootSEO | #BrightonSEO

6. What is Python?

7. What is Python?
Python is a high level programming
language which is perfect for
automating repetitive tasks

8. What is Python?
Python is a high level programming
language which is perfect for
automating repetitive tasks
Very popular in the data science
community

9. What is Python?
Python is a high level programming
language which is perfect for
automating repetitive tasks
Very popular in the data science
community
Becoming very popular with technical
SEOs
Especially for data blending and
automation

10. @LeeFootSEO | #BrightonSEO
Agenda for
Today

11. Agenda for
Today
The benefits of
subcategorisation
@LeeFootSEO | #BrightonSEO

12. The benefits of
subcategorisation
What you’ll need
@LeeFootSEO | #BrightonSEO
Agenda for
Today

13. The benefits of
subcategorisation
What you’ll need
The process
@LeeFootSEO | #BrightonSEO
Agenda for
Today

14. The benefits of
subcategorisation
What you’ll need
The process
The script output
@LeeFootSEO | #BrightonSEO
Agenda for
Today

15. The benefits of
subcategorisation
What you’ll need
The process
The script output
Limitations
@LeeFootSEO | #BrightonSEO
Agenda for
Today

16. Benefits of Subcategorisation

17. Subcategorisation
is one of the
most effective
ways to win more
traffic from
search engines

18. Yet it is often under utilised
or not used to full effect

19. SOFAS
This sofa
category
contains a
many types
of sofas
listed in a
single
category

20. LEATHER
SOFAS
VELVET SOFAS LOUNGE SOFAS
SOFAS
Grouping each
product type
into
subcategories
would better
align them to
search demand

21. LEATHER
SOFAS
VELVET SOFAS LOUNGE SOFAS
SOFAS
Creating
three new
subcategories
would create
an additional
21,000+
searches a
month*
+19,000 +1,200 +150
*source ahrefs.com

22. LEATHER
SOFAS
VELVET SOFAS LOUNGE SOFAS
SOFAS
This method
will produce
a lot of
additional
traffic for
any
eCommerce
site
+19,000 +1,200 +150

23. It’s great
for users
too!

24. There is
a problem
though ..
@LeeFootSEO | #BrightonSEO

25. Current methods to
find this
opportunity are
slow, manual &
labour-intensive
@LeeFootSEO | #BrightonSEO

26. It usually
involves using
keyword data to
eyeball the
opportunity.
@LeeFootSEO | #BrightonSEO

27. Low Hanging Fruit
@LeeFootSEO | #Brighton
enough to
catch the
obvious
opportunitie
s but leaves
a lot on the
table and
doesn’t
scale.

28. @LeeFootSEO | #BrightonSEO
Sometimes
keyword data
can suggest an
opportunity –
when there
aren’t enough
products to
support a new
subcategory

29. We realised
their must
be a better
way to do
this

30. We wrote a Python
script to automate
the process and do
the hard work for
us!
@LeeFootSEO | #BrightonSEO

31. LEATHER
SOFAS
VELVET SOFAS LOUNGE SOFAS
SOFAS
The
products
suggest
the
categorie
s for us!
+19,000 +1,200 +150
Leather Buttoned Sofa
Mid Century Leather
Sofa
Tetbury Leather Sofa -
Black
Hardwick Leather Sofa
Tetbury Leather
Sofa - Tan
@LeeFootSEO | #BrightonSEO

32. LEATHER
SOFAS
VELVET SOFAS LOUNGE SOFAS
SOFAS
By clustering
the product
names together
our script was
able to find
opportunities
for new
categories
+19,000 +1,200 +150
Leather Buttoned Sofa
Mid Century Leather
Sofa
Tetbury Leather Sofa -
Black
Hardwick Leather Sofa
Tetbury Leather
Sofa - Tan
@LeeFootSEO | #BrightonSEO

33. Total Opportunity – Cox &
Cox
New Subcategories: 185
Search Volume: 1,400,000
@LeeFoot@SEO | #BrightonSEO

34. In testing we ran
the script on
Homebase and found
opportunity to
create
1,650
subcategories with
over
13,000,000
estimated monthly
searches
@LeeFootSEO | #BrightonSEO

35. This would take
a LONG time to
do manually!
(Assuming you
could work as
efficiently as
a computer!)
@LeeFootSEO | #BrightonSEO

36. At the end of
this talk I’m
going to share
this script
with
instructions so
you can use it
on your own
Websites
@LeeFootSEO | #BrightonSEO

37. The
Mission
@LeeFootSEO | #BrightonSEO

38. The
Mission
@LeeFootSEO | #BrightonSEO
Automatically
create new
subcategories
by clustering
product names
together

39. The
Method
We’ll be using
Python and the
NLTK library to
generate hundreds
of thousands of N-
gram combinations
from product names
@LeeFootSEO | #BrightonSEO

40. What
Are N-
grams?
N-grams are
combinations of
adjacent words
or letters of
n-length
@LeeFootSEO | #BrightonSEO

41. The
Challenge
Using this method
to generate so
many n-grams will
create a lot of
non-sensical
words in the
process
@LeeFootSEO | #BrightonSEO

42. The
Challenge
The goal is to
keep only
relevant
keywords with
commercial
value and
discard the@LeeFootSEO | #BrightonSEO

43. The
Challeng
e
At a high level
our solution to
this problem is to
check the keywords
for search volume
& CPC data
@LeeFootSEO | #BrightonSEO

44. The
Challeng
e
If they have
neither Search
Volume or CPC
data then those
keywords will be
discarded before
the final output
@LeeFootSEO | #BrightonSEO

45. The
Challeng
e
Ideally
without
burning
through a ton
of API credits
in the @LeeFootSEO | #BrightonSEO

46. aa alkaline
aa alkaline batteries
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables
self
@LeeFootSEO | #BrightonSEO
Examples of N-Grams the Script will
Generate from clustering product nam

47. @LeeFootSEO | #BrightonSEO
Only one of these
suggestions has commercial
value
aa alkaline
aa alkaline batteries
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables
self

48. @LeeFootSEO | #BrightonSEO
Our goal is to programmatically
discard the non-sensical ones and
keep any with commercial value
aa alkaline
aa alkaline batteries
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables
self

49. @LeeFootSEO | #BrightonSEO
So Let’s Check for Search
Volume!
aa alkaline(20)
aa alkaline batteries(80)
aa alkaline batteries command(0)
aa alkaline batteries command adjustables(0)
aa alkaline batteries command adjustables
self(0)

50. Everything is Red will be
discarded automatically because
they have no search volume
aa alkaline (20)
aa alkaline batteries (80)
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables
self
@LeeFootSEO | #BrightonSEO

51. Checking n-grams for keyword
volume does a lot of the hard
work but it’s not perfect
aa alkaline (20)
aa alkaline batteries (80)
@LeeFootSEO | #BrightonSEO

52. To deal with this we have included
pre and post configurable
filtering options
aa alkaline (20)
aa alkaline batteries (80)
@LeeFootSEO | #BrightonSEO
Keep Longest Word Fragment = True

53. Available Pre-filtering
Options
(Saving API Credits)
@LeeFootSEO | #BrightonSEO

54. Available Pre-filtering
Options
(Saving API Credits)
Match to a Minimum # of Products
@LeeFootSEO | #BrightonSEO

55. Available Pre-filtering
Options
(Saving API Credits)
Match to a Minimum # of Products
Use Search Console Data
@LeeFootSEO | #BrightonSEO

56. @LeeFootSEO | #BrightonSEO
Enabling
Filtering Options
Reduces API
Credit Spend by
Around 95%

57. Available Post-filtering
Options
(Reducing QA Time)
@LeeFootSEO | #BrightonSEO

58. Available Post-filtering
Options
(Reducing QA Time)
Keep Longest Word Fragment
@LeeFootSEO | #BrightonSEO

59. Available Post-filtering
Options
(Reducing QA Time)
Keep Longest Word Fragment
Set Minimum Search Volume / CPC
@LeeFootSEO | #BrightonSEO

60. Available Post-filtering
Options
(Reducing QA Time)
Keep Longest Word Fragment
Set Minimum Search Volume / CPC
Fuzzy Matching to Existing
Categories
@LeeFootSEO | #BrightonSEO

61. Getting Started

62. You Will Need
@LeeFootSEO | #BrightonSEO

63. You Will Need
Screaming Frog – To crawl the site
@LeeFootSEO | #BrightonSEO

64. You Will Need
Screaming Frog – To crawl the site
Keywords Everywhere API – To check search
volume ($10 for 100,000 creds)
@LeeFootSEO | #BrightonSEO

65. You Will Need
Screaming Frog – To crawl the site
Keywords Everywhere API – To check search
volume ($10 for 100,000 creds)
Python with the following libraries
imported
@LeeFootSEO | #BrightonSEO

66. You Will Need
Screaming Frog – To crawl the site
Keywords Everywhere API – To check search
volume ($10 for 100,000 creds)
Python with the following libraries
imported
NLTK – Used to create n-gram word
combinations
@LeeFootSEO | #BrightonSEO

67. You Will Need
Screaming Frog – To crawl the site
Keywords Everywhere API – To check search
volume ($10 for 100,000 creds)
Python with the following libraries
imported
NLTK – Used to create n-gram word
combinations
PolyFuzz – To match KWs to existing
categories
@LeeFootSEO | #BrightonSEO

68. Breaking Down the Process

69. Crawl
Cluster
Filter
Review
Crawl, Cluster, Filter &
Review
@LeeFootSEO | #BrightonSEO

70. Crawl
Crawl the
site using
Screaming
Frog with
two custom
extractions
@LeeFootSEO | #BrightonSEO

71. Crawl
This is to
identify
which pages
are products
@LeeFootSEO | #BrightonSEO

72. Crawl
And which
pages are
categories
@LeeFootSEO | #BrightonSEO

73. Crawl
The extractions
can be anything,
as long as the
extractor is
unique to each
page type.
@LeeFootSEO | #BrightonSEO

74. Crawl
For product
pages, that’s
usually the
price and for
category pages,
it’s usually a
sort parameter
@LeeFootSEO | #BrightonSEO

75. Crawl
Once the crawls
have finished
just export
all_Inlinks.csv
and
Internal_html.csv
@LeeFootSEO | #BrightonSEO

76. Trampolines
Parent Category
junior
trampolines
Auto Suggested
trampoline
accessory
kits
Auto Suggested
trampoline
covers
Auto Suggested
Exporting
inlinks allows
for subcategory
suggestions to
be associated
with their
parent
categories
automatically
@LeeFootSEO | #BrightonSEO

77. r
.csv exports are
read into Python
and processed with
the Natural
Language Tool Kit
library.
@LeeFootSEO | #BrightonSEO

78. Cluster
Product names are
clustered together
using n-grams to
generate new words
Keyword
aa alkaline
aa alkaline batteries
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables self
aa alkaline batteries command adjustables self
adhesive
aa alkaline batteries duracell
aa alkaline batteries duracell optimum
aa alkaline batteries duracell optimum aa
aa alkaline batteries duracell optimum aa
batteries
aa alkaline batteries duracell plus
aa alkaline batteries duracell plus battery
aa alkaline batteries duracell plus battery pack
aa alkaline batteries duracell plus lr
aa alkaline batteries duracell plus lr aa
aa alkaline batteries duracell specialty
aa alkaline batteries duracell specialty alkaline
aa alkaline batteries duracell specialty alkaline
button
aa alkaline batteries energizer
aa alkaline batteries energizer maxplus
aa alkaline batteries energizer maxplus aa
aa alkaline batteries energizer maxplus aa
batteries
@LeeFootSEO | #BrightonSEO

79. Cluster
Products are
clustered category
by category (so if a
product lives in two
categories, it’ll be
clustered twice)
Keyword
aa alkaline
aa alkaline batteries
aa alkaline batteries command
aa alkaline batteries command adjustables
aa alkaline batteries command adjustables self
aa alkaline batteries command adjustables self
adhesive
aa alkaline batteries duracell
aa alkaline batteries duracell optimum
aa alkaline batteries duracell optimum aa
aa alkaline batteries duracell optimum aa
batteries
aa alkaline batteries duracell plus
aa alkaline batteries duracell plus battery
aa alkaline batteries duracell plus battery pack
aa alkaline batteries duracell plus lr
aa alkaline batteries duracell plus lr aa
aa alkaline batteries duracell specialty
aa alkaline batteries duracell specialty alkaline
aa alkaline batteries duracell specialty alkaline
button
aa alkaline batteries energizer
aa alkaline batteries energizer maxplus
aa alkaline batteries energizer maxplus aa
aa alkaline batteries energizer maxplus aa
batteries
@LeeFootSEO | #BrightonSEO

80. Filterin
g
Clustering creates
many irrelevant
keywords which
will need to be
filtered
@LeeFoot@SEO | #BrightonSEO
@LeeFootSEO | #BrightonSEO

81. Filterin
g
We started by
generating over half
a million n-grams
using existing
products on
wilko.com
597,66
4
@LeeFoot@SEO | #BrightonSEO
@LeeFootSEO | #BrightonSEO

82. Filterin
g
34,000 were
matched to a
minimum of three
products and the
rest discarded
597,66
4
@LeeFoot@SEO | #BrightonSEO
34,100
@LeeFootSEO | #BrightonSEO

83. Filterin
g
Just under 9,000
keywords remained
after deduplication
These were then
checked for search
volume
597,66
4
@LeeFoot@SEO | #BrightonSEO
34,100
8,969
@LeeFootSEO | #BrightonSEO

84. Filterin
g
The final output
contained 1,883
subcategorisation
opportunities ready to
QA
597,66
4
@LeeFoot@SEO | #BrightonSEO
34,100
8,969
1,883
@LeeFootSEO | #BrightonSEO

85. Filterin
g
99.68% of all
keywords were
discarded before the
final output!
Essentially, we brute
forced the
opportunity
597,66
4
@LeeFoot@SEO | #BrightonSEO
34,100
8,969
1,883
@LeeFootSEO | #BrightonSEO

86. Typical Script
Output
Total Subcategories Generated : 597,6
Matched to Min of: 3 Products: 34,088
Remaining after de-duplication: 8,969
Subcategories with Search Volume: 1,8
Total Volume: 8,023,629
Discarded: 99.68 % of Keywords!
Completed in: 16.15 Minutes
@LeeFootSEO | #BrightonSEO

87. Quality Review
The final
shortlisted n-
grams are now
ready for the QA
process
@LeeFootSEO | #BrightonSEO

88. Parent Category Suggested Subcategory Vol CPC Products
Similarit
y Closest Matched Category
/outdoor-toys/climbing-
frames.list rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-toys/climbing-
frames.list wooden climbing frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-
swings.list double swing sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-
swings.list single swing sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-
swings.list wooden swing sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-toys/ride-on-
toys.list pro stunt scooter 320 0.61 5 20% protect garden
/outdoor-toys/role-play-
toys.list outdoor play kitchen 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list activity tables 6,600 0.24 7 38% cavity wall
/outdoor-toys/sandpits.list planter tables 5,400 0.28 3 76% planters
/outdoor-toys/sandpits.list plum discovery toys 320 0.7 3 43% ecover
/outdoor-toys/sandpits.list water tables 27,100 0.37 6 59% 6 seater tables
/outdoor-toys/sandpits.list water tracks 480 0.3 3 47% track set shop by room
/outdoor-toys/trampolines.list junior trampolines 880 0.31 4 66% trampolines
/outdoor-toys/trampolines.list
trampoline accessory
kits 70 0.26 4 69% accessory d-line
Output
@LeeFootSEO | #BrightonSEO

89. Parent Category Suggested Subcategory Vol CPC # Products Similarity Closest Matched Category
/outdoor-toys/climbing-frames.list rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-toys/climbing-frames.list
wooden
climbing
frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-swings.list
double swing
sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-swings.list
single swing
sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-swings.list
wooden swing
sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-toys/ride-on-toys.list
pro stunt
scooters 320 0.61 5 20% protect garden
/outdoor-toys/role-play-toys.list
outdoor play
kitchens 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list
activity
tables 6,600 0.24 7 38% cavity wall
planter
tables 5,400
All of these
subcategory
suggestions
were created
automatically!
@LeeFootSEO | #BrightonSEO

90. Parent Category Suggested Subcategory Vol CPC # Products Similarity Closest Matched Category
/outdoor-
toys/climbing-
frames/ rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-
toys/climbing-
frames/
wooden
climbing
frames 90 0.78 3 72% climbing plants
/outdoor-
toys/garden-
swings/
double swing
sets 1,900 0.54 3 61% double beds
/outdoor-
toys/garden-
swings/
single swing
sets 1,000 0.32 4 58% garden swings
/outdoor-
toys/garden-
swings/
wooden swing
sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-
toys/ride-on-
toys/
pro stunt
scooter 320 0.61 5 20% protect garden
Subcategory
suggestions are
neatly tied back
to their parent
category
@LeeFootSEO | #BrightonSEO

91. Parent Category Suggested Subcategory Vol CPC # Products Similarity Closest Matched Category
/outdoor-
toys/climbing-
frames/ rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-
toys/climbing-
frames/
wooden
climbing
frames 90 0.78 3 72% climbing plants
/outdoor-
toys/garden-
swings/
double swing
sets 1,900 0.54 3 61% double beds
/outdoor-
toys/garden-
swings/
single swing
sets 1,000 0.32 4 58% garden swings
/outdoor-
toys/garden-
swings/
wooden swing
sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-
toys/ride-on-
toys/
pro stunt
scooter 320 0.61 5 20% protect garden
Double Swing Sets and
Single Swing Sets
have been placed in
the Garden Swings
parent category
automatically!
@LeeFootSEO | #BrightonSEO

92. Parent Category Suggested Subcategory Volume CPC # Products Similarity Closest Matched Category
/outdoor-toys/climbing-frames.list rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-toys/climbing-frames.list wooden climbing frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-swings.list double swing sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-swings.list single swing sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-swings.list wooden swing sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-toys/ride-on-toys.list pro stunt scooter 320 0.61 5 20% protect garden
/outdoor-toys/role-play-toys.list outdoor play kitchen 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list activity tables 6,600 0.24 7 38% cavity wall
/outdoor-toys/sandpits.list planter tables 5,400 0.28 3 76% planters
/outdoor-toys/sandpits.list plum discovery toys 320 0.7 3 43% ecover
/outdoor-toys/sandpits.list water tables 27,100 0.37 6 59% 6 seater tables
/outdoor-toys/sandpits.list water tracks 480 0.3 3 47% track set shop by room
/outdoor-toys/trampolines.list junior trampolines 880 0.31 4 66% trampolines
/outdoor-toys/trampolines.list trampoline accessory kits 70 0.26 4 69% accessory d-line
/outdoor-toys/trampolines.list trampoline covers 2,900 0.19 4 78% trampolines
Search
volume and
CPC data
is
included
in the
output!

93. Parent Category Suggested Subcategory Vol CPC # Products Similarity Closest Matched Category
/outdoor-toys/climbing-frames.list rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-toys/climbing-frames.list wooden climbing frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-swings.list double swing sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-swings.list single swing sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-swings.list wooden swing sets 8,100 0.97 8 70% wooden garden swing seats
/outdoor-toys/ride-on-toys.list pro stunt scooter 320 0.61 5 20% protect garden
/outdoor-toys/role-play-toys.list outdoor play kitchen 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list activity tables 6,600 0.24 7 38% cavity wall
/outdoor-toys/sandpits.list planter tables 5,400 0.28 3 76% planters
/outdoor-toys/sandpits.list plum discovery toys 320 0.7 3 43% ecover
/outdoor-toys/sandpits.list water tables 27,100 0.37 3 59% 6 seater tables
/outdoor-toys/sandpits.list water tracks 480 0.3 3 47% track set shop by room
/outdoor-toys/trampolines.list junior trampolines 880 0.31 4 66% trampolines
It also shows
the number of
products
available to
populate the
new
categories!
@LeeFootSEO | #BrightonSEO

94. Parent Category Suggested Subcategory Volume CPC # Products Similarity Closest Matched Category
/outdoor-toys/climbing-frames.list rope ladders 2,400 0.28 4 73% loft ladder new ladders
/outdoor-toys/climbing-frames.list wooden climbing frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-swings.list double swing sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-swings.list single swing sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-swings.list wooden swing sets 8,100 0.97 4 70% wooden garden swing seats
/outdoor-toys/ride-on-toys.list pro stunt scooter 320 0.61 5 20% protect garden
/outdoor-toys/role-play-toys.list outdoor play kitchen 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list activity tables 6,600 0.24 3 38% cavity wall
/outdoor-toys/sandpits.list planter tables 5,400 0.28 4 76% planters
/outdoor-toys/sandpits.list plum discovery toys 320 0.7 3 43% ecover
/outdoor-toys/sandpits.list
water
tables
27,10
0 0.37
3 59% 6 seater table
/outdoor-toys/sandpits.list water tracks 480 0.3 3 47% track set shop by room
/outdoor-toys/trampolines.list junior trampolines 880 0.31 4 66% trampolines
/outdoor-toys/trampolines.list trampoline accessory kits 70 0.26 4 69% accessory d-line
Suggested categories with high
search demand, but low inventory
can signal that it could be time
to expand the range to tap into
the demand…
Low Inventory
High Demand
@LeeFootSEO | #BrightonSEO

95. Parent Category Suggested Subcategory Vol CPC # Products
Similarit
y Closest Matched Category
/outdoor-toys/climbing-frames.list rope ladders 2,400 0.28 4 73%
loft ladder new
ladders
/outdoor-toys/climbing-frames.list wooden climbing frames 90 0.78 3 72% climbing plants
/outdoor-toys/garden-swings.list double swing sets 1,900 0.54 3 61% double beds
/outdoor-toys/garden-swings.list single swing sets 1,000 0.32 4 58% garden swings
/outdoor-toys/garden-swings.list wooden swing sets 8,100 0.97 8 70%
wooden garden swing
seats
/outdoor-toys/ride-on-toys.list pro stunt scooter 320 0.61 5 20% protect garden
/outdoor-toys/role-play-toys.list outdoor play kitchen 320 0.38 3 82% outdoor kitchens
/outdoor-toys/sandpits.list activity tables 6,600 0.24 7 38% cavity wall
/outdoor-toys/sandpits.list planter tables 5,400 0.28 3 76% planters
/outdoor-toys/sandpits.list plum discovery toys 320 0.7 3 43% ecover
/outdoor-toys/sandpits.list water tables 27,100 0.37 6 59% 6 seater tables
/outdoor-toys/sandpits.list water tracks 480 0.3 3 47%
track set shop by
room
/outdoor-toys/trampolines.list junior trampolines 880 0.31 4 66% trampolines
All category suggestions
are fuzzy matched to
against existing
categories.
Categories which closely
match existing categories
(including plurals and
words out of order) are
removed automatically!

96. Limitations and
Considerations
The output is only
as good as the
naming conventions.
If product names are
short or non-
descriptive then
that’ll affect the
final output.
@LeeFootSEO | #BrightonSEO

97. Limitations and
Considerations
The script will output
keywords in the singular
tense
where as categories will
be pluralised because
they contain more than a
single product
@LeeFootSEO | #BrightonSEO

98. Limitations and
Considerations
A small amount
of clean up will
be needed to
change the tense
from singular to
plural
@LeeFootSEO | #BrightonSEO

99. Automation
This script can be automated
on a VPS in conjunction with
an automated crawl setup.
@LeeFootSEO | #BrightonSEO

100. Automation
Perhaps client work can be
road mapped every three
months with the output
automatically sent as an
email or a Slack channel
@LeeFootSEO | #BrightonSEO

101. Remixes and Mashups
I’d love to see some remixes,
mashups and improvements to the
script.
Just make sure you tag me in
anything you make!
@LeeFootSEO | #BrightonSEO

102. WHY
Running Through
Some ‘Why’s’
@LeeFootSEO | #BrightonSEO

103. WHY
Why use Screaming
Frog and not
build a dedicated
crawler?
@LeeFootSEO | #BrightonSEO

104. WHY
@LeeFootSEO | #BrightonSEO
Convenience, speed
and familiarity with
an industry standard
tool.
It meant I could
concentrate on the
script output from
the start

105. Question
@LeeFootSEO | #BrightonSEO
Do I need to
set custom
extractions in
Screaming
Frog?

106. Answer
@LeeFootSEO | #BrightonSEO
It’s was the
simplest way to
standardise the
script to work
with any
eCommerce
Website.

107. Question
@LeeFootSEO | #BrightonSEO
Where Can I
Download This
Script?

108. @LeeFootSEO | #BrightonSEO
SearchSolved.co.uk/python-subcats
You can find the full script with
instructions on our Website:

109. Getting Started with
Python

110. Don’t Wait🐍🔥
There is an awesome
community of SEOs Online who
are passionate about Python.
If you’re thinking about
getting started, come and
join us!

111. Python Resources
YouTube Channels
Corey Shafer
Data School
Socratica
MIT Introduction
to Computer
Science & Python
Apps
Solo Learn (Android
/ iPhone)
Books
Automate the Boring
Stuff

112. Python SEOs to follow on
Twitter
@GregBernhardt4
@DataChaz
@OritSiMu
@DanielHereMe
@LeeFootSEO | #BrightonSEO
@SEOPythonistas
@rvtheverett
@vdrweb
@LeeFootSEO 😃

113. Thank You
For Your
Attention
!
Feel free to DM
me any questions
or contact me
through our
Website.