All things infographics, why they kick ass, how to promote them, re-purposing them and case studies.

1. @DavidWallace
VIVA INFOGRAPHICS!
Presented by David Wallace: CEO - SearchRank

2. @DavidWallace
- Online Marketing Since 1997
- Head Honcho @ SearchRank
- Senior Editor @ Infographic Journal
- Reside in Phoenix, Arizona
- Empty Nester w/ 3 Kids & 4 Grandkids
- Disney Fanatic
- Roller Coaster Enthusiast
- Love Cats
- Love Infographics!!
WHO AM I?

3. @DavidWallace
OVER LAST SEVERAL
YEARS, WE HAVE SEEN A
HUGE INCREASE
IN VISUALIZED
INFORMATION.

4. @DavidWallace
400%
INCREASE
IN
LITERATURE
SINCE 1990

5. @DavidWallace
9,900%
INCREASE
ONTHE
INTERNET
SINCE 2007

6. @DavidWallace
142% INCREASE
IN NEWSPAPERS
BETWEEN
1985-1994

7. @DavidWallace
WHY INFOGRAPHICS KICK ASS!

8. @DavidWallace
THE FACTS: WHAT PEOPLE REMEMBER
Image Credits: neomam.com

9. @DavidWallace
POSTS WITH IMAGERY ARE
600 TIMES MORE LIKELY TO
RECEIVE ENGAGEMENT
THAN THOSE THAT ARE
TEXT ONLY.

10. @DavidWallace
CATS
RULE
THE
INTERNET!

12. @DavidWallace
MY CAT
IS A
GRUMPY
FACE

14. @DavidWallace

15. @DavidWallace
KISS DIDN’T BECOME
“THE HOTTEST BAND IN THE WORLD”
BECAUSE OF THEIR MUSICAL TALENT!
IT WAS THE “VISUAL ASPECTS”
OF THEIR LIVE SHOWS.

16. @DavidWallace
TYPES OF INFOGRAPHICS
Static Animated
Video Interactive

24. @DavidWallace
UGLY INFOGRAPHICS

25. @DavidWallace
NO MATTER HOW GOOD
THE IDEA, POOR DESIGN
WILL KILL THE
EFFECTIVENESS OF AN
INFOGRAPHIC.

30. @DavidWallace
DO NOT SKIMP ON DESIGN!
VERY RARELY
CAN YOU GET
SOMETHING FOR
FREE OR NEXT TO
NOTHING AND
HAVE REAL
SUCCESS!

32. @DavidWallace
IN “DEVELOPMENT
HELL” FOR MANY
YEARS.
$150 MILLION
BUDGET
HAS GROSSED OVER
$374 MILLION TO
DATE!

33. @DavidWallace
PROMOTE, PROMOTE, PROMOTE!
“PUBLISH IT AND THEY
WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF
YOUR SOCIAL
NETWORKS TO
ATTRACT EYEBALLS.

34. @DavidWallace
PROPER SYNDICATION TO SOCIAL
NETWORKS
THERE IS A RIGHT WAY &
A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL CONTENT
- INCLUDE SHORT DESCRIPTION
- UTILIZE HASH TAGS
- INCLUDE IMAGES
- CALL OUT INFLUENCERS

35. @DavidWallace
SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER
INFOGRAPHICS, RETWEET
RELATED TO CURRENT
TRENDS
EXPERIMENT WITH REPEAT
TWEETS AT VARIOUS TIMES
OF THE DAY
EXPERIMENT WITH
TWEETS THAT HAVE
IMAGES VS NO IMAGES
IF INFOGRAPHIC
REFERENCES COMPANY OR
INDIVIDUAL, INCLUDE
@ REFERENCE

36. @DavidWallace
SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A
CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
DRIVE TRAFFIC
POST INFOGRAPHICS TO
TOPICALLY RELEVANT
BOARDS
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

37. @DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE
TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
BUILD LINK AUTHORITY
INCLUDE A CUSTOM FILE
NAME AT END OF TUMBLR
GENERATED URL
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

38. @DavidWallace
REPURPOSING CONTENT

39. @DavidWallace
REPURPOSE #1: SPLICE & DICE

43. @DavidWallace
REPURPOSE #2: CONVERT TO TEXT

45. @DavidWallace
REPURPOSE #3: CONVERT TO VIDEO

46. @DavidWallace
REPURPOSE #3: CONVERT TO VIDEO

47. @DavidWallace
REPURPOSE #4: UPDATE (IF APPLICABLE)

48. @DavidWallace
REPURPOSE #4: UPDATE (IF APPLICABLE)

49. @DavidWallace
REPURPOSE #4: UPDATE (IF APPLICABLE)
T
i
t
l
e
h
e
r
e
“Internet Trends of 2015”
“Cyber Monday 2014”
“Social Media Cheatsheet for 2014”
“Fashion Rules For 2014”
“2014 Interior Design Trends”
“Spooky Halloween Statistics”
“Hidden Costs of Thanksgiving”
“Christmas by Numbers”
“Valentine’s Day By The Numbers”
“Presidential Fun Facts”

50. @DavidWallace
CASE STUDY 1
- Published November 2014
- 2k+ Pins
- 137 Facebook Likes
- 107k Stumble Views
- 7,628 Page Views (# 4 June - Sept)
- 545 Links / 10 Domains
Infographics Are Still The
Gift That Keeps on Giving!

51. @DavidWallace
- Published April 2012
- 620+ Pins
- 3.7k Facebook Likes
- 165k Stumble Views
- 4,509 Page Views (# 10 June - Sept)
- 109 Links / 11 Domains
Infographics Are Still The
Gift That Keeps on Giving!
CASE STUDY 2

52. @DavidWallace
- Published April 2014
- 105k+ Pins (77k in 2014)
- 694 Facebook Likes (538 in 2014)
- 614k Stumble Views (447k in 2014)
- 25,006 Page Views (# 2 June - Sept)
- 3,007 Links / 39 Domains
Infographics Are Still The
Gift That Keeps on Giving!
CASE STUDY 3

53. @DavidWallace
KEY TAKEAWAYS
- Visual content will only continue to grow
- Infographics kick ass!
- Don’t compromise on infographic design elements
- Promote on your own social networks
- Repurpose infographics in a variety of ways

54. @DavidWallace
THANK YOU!
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