Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results. This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.

1. Hitting Page 1: How Influencers and Brand Advocates
are Shaping Search Engine Results
h i h i l
By: Francis Gary Vi
B F i G Viray
Founder, Search Opt Media Inc.

2. I demand all my keywords to be ranked one in Google
Google.

3. This? You are doing
well, Sir
well Sir.

4. No! For the keyword – “gangnam style”.
gangnam style

5. Sorry, I don t want to be
don’t
whacked by this guy.

6. SEO – Search Engine Optimization.

7. Traditional SEO is dying (if not dead).

8. Forum profile creation.
Article directory submission.
Link wheels.
Link Exchange to game SERP.
All crap link b ildi
ll li k building.

9. Web Spam Sheriff Quality Content
February 23, 2011
April 24, 2012
Tag Team: Panda + Penguin
T T P d P i

10. Is SEO all about search
engine ranking?

11. Forget about it.
g

12. “Look at historical data and show him
how many conversions he gets from long‐
tail keywords, compared to fat head
tail keywords compared to 'fat head'
keywords. “ – Ian Lurie
“Show him conversions for keywords,
focus on overall value of the site. If he is
not convinced, than find another client.“
i d h fi d h li “
– Goran Candrlic

13. ROI. Conversion. Real Value.
Long Tail Keywords.

14. Content and Agile marketing are the
buzz words in the SEO world
world.

15. SEO starts with Quality Content
Content.

16. online videos.
Infographics.
memes.
white papers.
ebooks.
blogposts.
news.
news
press releases.
guest posts.

17. Hellish Website Navigation.

18. Easy
to
use.

19. We Target Personas.
W T g tP

21. Google SUX!

22. Map
Address, Ph
Add Phones,
Business Hours
Authorship

23. Well-researched.
Focused on story.
Targeted.
T g t d
Engaging.
Remarkable.
Remarkable
Impacts ROI.

33. Maps
Is this what kfc
Philippines wants?
Real Addresses, Phones

34. We Target Personas.
W T g tP

35. Build a list of
u d a st o
people who
wanted to share
the content.

36. Mavens.
Connectors.
Thought Leaders.
Digital Influencers.
Digital Influencers

37. Share Rate
Sh R
Scrape Rate
RSS subscribers
RSS subscribers
Idea credits:
@pointblankseo
@ipullrank

38. How about
Pagerank?
g

39. Forget about it.
g

40. We have 250+ factors.
Don’t chase them.
’

41. How about
links?

42. Of course!
Quality Links.

43. Follow
o o
Engage
Pitch
Value Proposition

44. Some Tools you can use.

45. Count RSS Subscribers.

47. http://www.sleepingtime.org
Thanks to: @jennita

48. http://tweetreach.com

49. http://socialstatistics.com
http://socialstatistics com

53. What SEOs really do?
Google. Bing.
Yahoo.

54. Research, Target Personas,
Create Content, Editorial
,
Calendar, Syndicate/Push
content online. Schema, Markups, User
Experience, Information
Architecture, Indexing,
hi d i
Page Speed.
Share Rate, Scrape Rate,
Bounce Rate, Conversions,
CRO, etc.
Local SEO, Authorship, Link
Prospecting, Engage with digital
influencers.
influencers

55. ROI. Conversion. Real Value.

56. SEO is not sorcery.

57. Let us talk: @garyshack
Visit us: www.searchoptmedia.com
Photo credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images