Some of the most important SEO you can do is ‘invisible’ to the user. With designers and developers rightly building online experiences with a user-centric approach, it’s not uncommon for these SEO considerations to be overlooked. This presentation will highlight some specific examples of ‘invisible SEO’ for you as a business owner or digital marketer to look out for, as well as some technical implementation details if you’re a developer. Mark will deliver some examples of what can happen if the ball is dropped, too!

7. Faceted navigation
and canonicals
#1

13. https://support.google.com/webmasters/answer/139066?hl=en

14. Because things are
quite complicated
#1b

19. Site migrations
#2

20. “Our developer
said they’re
redirecting
everything”

22. House of Fraser
http -> https

23. House of Fraser
http -> https

24. House of Fraser
~ 3.5M visitors per month gone

27. Javascript
#3

29. “Google can
understand
Javascript”

30. Googlebot
(the crawler)

31. Caffeine
(the indexer)

32. Making Modern Web Content Discoverable for Search
Martin Splitt & Tom Greenaway

33. Dynamic Rendering

35. Internationalisation
#4

36. “We’ll redirect users
automatically to their
correct country!”

37. Can be illegal inside EU

38. Webmaster guidelines

40. Hreflang annotations
https://support.google.com/webmasters/answer/189077?hl=en

41. Schema
#5

42. https://www.youtube.com/watch?v=xYHK-laEhk4

43. Good developers
need good SEOs

44. Mark Williams-Cook
@thetafferboy