Erika Varangouli, Head of SEO Branding at Semrush, explains how she and her team transformed and grew Semrush's organic visibility in three years by applying a 'minimum viable product' strategy to content creation.
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6. Why content is so important for
organic growth
Content as a product
How I applied the content MVP
framework at Semrush
Results and key takeaways
What I will
talk about
today
1
2
3
4
8. 8
Content is what makes or breaks your
online success
● Traffic
● Authority
● Engagement
● Leads and
revenue
● Plus more…
9. 9
Higher Google
rankings =
MUCH more traffic
#1 ranking gets 10x+
the traffic of position
#10, for a single
keyword.
Based on 4M search results
10.
11. 11
Which content succeeds in Search
We recommend that you focus on
creating people-first content to be
successful with Google Search, rather
than search engine-first content made
primarily to gain search engine rankings.
Google Search Central
Creating helpful, reliable, people-first content
39. 39
3 thoughts before I leave you…
1
Does content
MVP work in the
era of HCU and
AI-generated
content?
2
Does content
MVP only work
for SaaS or big
brands?
3
How many
iterations after
content MVP #1
do you need?