View the full recorded webinar at: http://bit.ly/178HA26. If you’re involved in marketing for a nonprofit or association, you may already be aware of the advertising opportunities Google has for nonprofits, including AdWords and YouTube. In the past year, there have been many changes to these programs that organizations need to be aware of. In addition, Google’s recent search engine updates could create potential pitfalls on the SEO side for many content-creating associations. During this webinar, Search Mojo’s Janet Driscoll Miller will take you through the current state of Google marketing for nonprofits, providing you with updates to Google’s nonprofit programs and how you can take advantage of them, as well as information to help you understand how your site may be affected by Google updates. What You'll Learn: * Recent updates to Google’s search algorithm that could affect your website rankings * Changes to the Google Grants program and how they affect your ability to qualify for free advertising grants * How nonprofits and associations can take advantage of YouTube for Nonprofits and the power of video content marketing

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STATE OF
GOOGLE MARKETING FOR
NONPROFITS AND ASSOCIATIONS
Janet Miller,
President & CEO
Marketing Mojo

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TODAY’S PRESENTER
Janet Driscoll Miller,
President and CEO,
Marketing Mojo
Follow on Twitter: @janetdmiller

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ABOUT MARKETING MOJO
• Search engine marketing firm founded in 2005
› Search engine optimization (SEO)
› Pay-per-click advertising management (PPC)
› Social media advertising
› Online reputation management
• Headquartered in Charlottesville, VA
› Office in Charleston, SC
• Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
• Speakers at SMX Advanced, MarketingProfs, PubCon and more

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OUR CLIENTS

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ORGANIC SEARCH

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KEYWORD RESEARCH
• Google free keyword tool being retired
• Options:
› Google AdWords Keyword Planner Tool
› WordStream
› SEOBook Keyword Tool
› SEMRush

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LINK BUILDING
• Major changes from
Google recently
› Avoid using press
releases for link
building
• Focus efforts on
building good
content

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DUPLICATE CONTENT
You Duplicating Content
• Avoid copying content from other
websites
o Copyright infringement
o Can hurt your site or the other
site in Google
Others Duplicating Your Content
• Publishers are often the target of
others “lifting” their content
o Can hurt your site or the other
site in Google

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PROTECT YOUR CONTENT!
• Put a copyright notice on each page of the
site
• Monitor regularly for duplicate copies
› CopySentry
http://www.copyscape.com/copysentry.php
› Scan Google for lines of content in quotes
• Formulate a plan for copied content
• Assign authorship

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GOOGLE AUTHORSHIP

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AUTHORSHIP BENEFITS
68.90%
23.30%
Control: No Rich Snippets
1st Result
2nd Result
3rd Result
4th Result
40.20%
23.70%
28.90%
7.20%
Authorship Snippet

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IMPLEMENTING AUTHORSHIP
• It all starts with Google+
• Image from Google+
profile is your author
image on Google results
• Make sure all authors in
your organization have a
Google+ profile

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MEASUREMENT
• Set up goals in Google Analytics
• Traffic drops from Google organic may
indicate duplicate content issues

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PAID SEARCH

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GOOGLE FOR NON-PROFITS
• Provides programs/resources for 501(c)(3) non profits
› Google.com/nonprofits
• Incorporates:
› Google Grant ($10k/month in AdWords credits)
› Google Apps for Nonprofits
› YouTube for Nonprofits
› OneToday by Google (mobile fundraising platform)
› Google Earth Outreach Grants
• If outside US & UK, see country-specific:
› http://bit.ly/NonUSGoogle

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RETARGETING
• Shows ads to those that have visited your
website/landing page before
› Display
› YouTube
› Search
• Consider creative ways to use it

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CONTACT
Janet Driscoll Miller
Google+: +Janet Driscoll Miller
Twitter: @janetdmiller