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Google has announced the launch of Google+ Pages,
which are designed specifically for businesses on
Google+, as opposed to Google+ Profiles designed for
individuals.
It is a good idea to set up your Google+ Page as quickly
as you can and it is a relatively simple process.
Here are 5 steps to help you on your way:
HAVE
QUESTIONS?Post them to Marketing Mojo’s Google+ Page.
HOW TO
5SIMPLE STEPS TO CREATE A
BUSINESS PAGE
+
CHOOSE AN ACCESSIBLE GOOGLE
ACCOUNT
You must have a Google+ personal account in order to create and manage a
Google+ Business Page. Once the page is created, you will be able to invite up
to 50 managers for the page.
11
CREATE A PAGE WITH THE DESIRED
ACCOUNT
Visit http://plus.google.com/pages/create,
and select the option to create a Google+
Page! Follow the steps and choose the most
appropriate option to classify your business. Fill in your basic information,
including your page name (i.e. your company name), your business’ website
URL, your category (i.e. your industry), and the classification of your page’s
content (i.e. any Google+ user or 18 years of age or older).
22
PROMOTE YOUR PAGE
You will now have created the main foundations
of your page. Google+ will now encourage you to
promote your page. It is wise to customize your
page further and begin to share a few updates before you tell everyone about
it. If you decide to promote your Page at this time, you will be promoting the
Page through your personal Google+ profile rather than acting as the Page.
44
OPTIMIZE FURTHER
You have now done the basic work you need in order to get your page launched.
However, the basics are not usually enough. Optimizing your page is vital to
make it more engaging and beneficial for your SEO efforts. It is important to
bear in mind that Google+ is a social network, so it is advisable to regularly
respond to people and share fresh content in order to generate leads and
increase engagement. We recommend adding additional pictures, videos, status
updates and linking to your website and other social profiles to connect all your
web assets on Google+.
Measure your efforts and adapt your strategy in order to help reach your
individual goals.
55
TM
40million
members
When you
consider the
size of the
network, at
over
Google+
should be seriously
considered in terms
of your marketing
campaigns.
CUSTOMIZE YOUR
PUBLIC PROFILE
You will now need to customize your public
profile. The basics include your tagline and an
image. Your company logo is a good option for
your image and be sure to keep your tagline
concise and keyword-rich.
33 Full service search engine...