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tips for getting

FREE
by Rick DeJarnette
@rickdejarnette
GETTING STARTED
“Sites included in Google News should offer timely
reporting on matters that are important or
interesting ...
GETTING STARTED
WHAT IS THE VALUE OF PARTICIPATING IN
GOOGLE NEWS?
• increased CTR from
news modules in
“blended” or
“univ...
GETTING STARTED
WHAT KIND OF CONTENT IS ELIGIBLE?
ACCEPTABLE:
• original content
• text based articles
• image galleries &...
GETTING STARTED
HOW DO YOU GET INTO GOOGLE NEWS?
• submit a formal application here
• 60 day reconsideration request perio...
TIP #1

REVIEW THE GOOGLE
NEWS GUIDELINES &
ENSURE COMPLIANCE
read more: 9 Tips for Getting Free Clicks Through
Google New...
TIP #2

CREATE A NEWS CONTACT
PAGE WITH ACTUAL
CONTACT INFORMATION
read more: 9 Tips for Getting Free Clicks Through
Googl...
TIP #3

CREATE A GOOGLE NEWS
SITEMAP
•
•
•
•

follow the Google News sitemap protocol EXACTLY
only include URLs to your si...
TIP #4

USE THE META NEWS
KEYWORD TAG
•
•
•
•

DON’T use any other punctuation besides commas
DO use between 1 & 10 news k...
TIP #5

USE THE LINK STANDOUT
TAG

• results in FEATURED
news listing
• DON’T USE more
than 7x / week

learn how to use it...
TIP #6

PUBLISH CONTENT IMAGES
ON SAME
DOMAIN
read more: 9 Tips for Getting Free Clicks Through
Google News
TIP #7

OPTIMIZE NEWS PAGES
FOR STANDARD SEO
COMPLIANCE
•

• include relevant, optimized code elements
• 80 words minimum ...
TIP #8

MONITOR
GOOGLE NEWS
REFERRER TRAFFIC
read more: 9 Tips for Getting Free Clicks Through
Google News
TIP #9

MONITOR CRAWL & INDEX
ERRORS

learn how: 9 Tips for Getting Free Clicks Through
Google News
CONNECT
READ MORE:

SearchEngineLand.com
FOLLOW US ON TWITTER:

@sengineland

Images from Shutterstock, used under license...
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TIP #3 CREATE A GOOGLE 9 Tips for Getting Free Cicks from Google News by Rick DeJarnette at SearchEngineLand

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TIP #3

CREATE A GOOGLE NEWS
SITEMAP





follow the Google News sitemap protocol EXACTLY
only include URLs to your site’s original content
only carry last 48 hours worth of URLs in news sitemap
update the news sitemap regularly

read more: 9 Tips for Getting Free Clicks Through
Google News

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TIP #3 CREATE A GOOGLE NEWS SITEMAP • • • • follow the Google News sitemap protocol EXACTLY only include URLs to your site’s original content only carry last 48 hours worth of URLs in news sitemap update the news sitemap regularly read more: 9 Tips for Getting Free Clicks Through Google News

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