A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

1. SEO
Sean Percival
For UrbanTXT
Downtown Los Angeles, 7/20/13

2. What is SEO?
Search Engine Optimization
Changing Page 1 Results on Google
Reputation Management

3. The Lingo of SEO
SERP: Search Engine Results Page.
Organic: Something that happened naturally.
PR or Page Rank: A score from Google.
Authority: Strength, weight and trust.
Meta Data: Extra code or data to help the
robots understand a web page.
URL: Uniform resource locator, aka the link.

4. Two Major Areas of SEO
On Page:
• Page Layout
• Code Used
• Website Infrastructure (speed)
• Meta Data and Media
Off Page:
• Incoming Links
• Anchor Text
• Relevancy
• Trust

5. What Google Likes to See
<h1> PAGE TITLE </h1>
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• Descriptive Page Title
• Original Content
• Media
• Social Activity
• 250+ Words
• Internal Linking

6. Choose Your Path
White Hat Black Hat
• Amazing Content
• Strong Community
• Gets Press Coverage
• Content Scraping
• Paid Links
• Keyword Stuffing
Grey Hat
• Somewhere In-between
• Bend Some Rules
• Has the Most Fun

7. Toolset
Google Webmaster Tools
https://www.google.com/webmasters/tools/
Google gives it all away here and
tells you what to do.
The tool is awesome because it:
• Is totally FREE
• Has tons of data
• Sends you alerts
• Sweet site upgrades (Sitemaps,
Data Highlighter and more)
MOZ
http://moz.com/tools
A leading marketing toolset for SEO
and more.
The tool is awesome because it:
• Has some free tools
• Can spy on competitors
(Open Site Explorer)
• Getlisted.org is good local
businesses

8. Secrets to Success
• An annoying amount of research
• Lots of experiments
• High quality content
• Persistence

9. Thank You