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Grizzard webinar final 082510
- 1. Turbo-Charge Cloud Apps With Integration Mark Litherland Director of Integration Architecture Grizzard Communications Group Sean O’Connell Product & Channel Marketing Cast Iron Systems, an IBM Company
- 2. Agenda Integration Using the Cast Iron Integration Platform Grizzard – Case Study How it Works — 10-minute Demo Q&A All
- 3. IBM Software Group | Cast Iron Systems Cast Iron — Company Overview 3 Buzz With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution. IBM bought Cast Iron Systems because… they do inter-enterprise integration better than anyone else…. Recent Awards Founded in 2001 by integration industry experts Acquired by IBM May 2010 Pioneered SaaS / cloud integration Unique focus on speed & simplicity — “Integration in Days” Thousands of customer integrations 14 consecutive quarters of growth 96% customer retention Patented technology Corporate Facts
- 4. IBM Software Group | Cast Iron Systems Cloud Application Use is Exploding 4 Global Public Cloud Market: $55.5B in 2014 – source: IDC 2010 27% CAGR
- 5. IBM Software Group | Cast Iron Systems And It Has Created a Hybrid World 5 Private Clouds Home-grown Applications Packaged Applications Public Clouds Companies have both Cloud and On-Premise Applications
- 6. IBM Software Group | Cast Iron Systems Which Demands Integration 6 Private Clouds Packaged Applications Public Clouds Integration is Critical in a Hybrid World Home-grown Applications
- 7. IBM Software Group | Cast Iron Systems Needs Getting More and More Complex 7 Home-grown Applications Packaged Applications Integration Maximizes Value of Cloud Investments
- 8. IBM Software Group | Cast Iron Systems Existing Solutions are Incomplete 8 Integration Maximizes Value of Cloud Investments People Intensive On-Demand Rudimentary Capabilities Cloud is an Afterthought
- 9. IBM Software Group | Cast Iron Systems Which Has Led to Dissatisfaction Source: Saugatuck Technology Inc., 2010 Global User Survey; n=1793 9
- 10. IBM Software Group | Cast Iron Systems And Companies Re-evaluating the Cloud 10
- 11. IBM Software Group | Cast Iron Systems 11 Cast Iron Integration Platform Integration Maximizes Value of Cloud InvestmentsComplete. Proven. Trusted. People Intensive On-Demand Rudimentary Capabilities Cloud is an Afterthought
- 12. IBM Software Group | Cast Iron Systems Complete Flexibility Cast Iron Cloud2™ Virtual Appliances Physical Appliances Complete Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration 12
- 13. IBM Software Group | Cast Iron Systems Complete Flexibility Complete Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration Reduce Risk Save Up to 80% in Time & Costs Increase Return Save Up to 50% in Time & Costs Cast Iron Cloud2™ Virtual Appliances Physical Appliances 13
- 14. IBM Software Group | Cast Iron Systems Complete * Partial Functionality 14
- 15. IBM Software Group | Cast Iron Systems 15 TRUSTED
- 16. IBM Software Group | Cast Iron Systems ©2010 Cast Iron Systems, Inc. • Confidential 16 PROVEN
- 17. IBM Software Group | Cast Iron Systems Proven Results 17 17
- 18. IBM Software Group | Cast Iron Systems 18 18 Proven Results
- 19. Turbo-Charge Cloud Apps With Integration Mark Litherland Director Integration Architecture Grizzard Communications Group
- 20. All About Grizzard Communications Group For almost 90 years Grizzard has pioneered direct marketing, and today provides fully- integrated marketing solutions for non-profit clients, both large and small. • High-volume order processing requirements • Opportunity Products are the controlling records • 20+ distinct integrations to external services • 15 VisualForce Pages create a platform application for order management • 300,000 orders processed representing over 100,000,000 individual marketing pieces annually
- 21. Case Study– B2B Vendor Integration • SFDC – Accounts, Product and Order history • MS GreatPlains – Campaign Information • Disparate Vendor Applications – Database Vendors – Data Processing Vendors – Production Vendors • Over 20 end-points in total
- 22. Case Study – Business Problems Identified • Complex Orders, High Volumes – Customers requiring thousands of direct mail campaigns per month – Database, vendors and many moving parts needed to successfully execute • High risk of exceeding project deadlines – Data entered manually into separate systems – Limited vendor progress visibility • Many database, data-processing and production vendors to deal with • High expectations, limited IT resources SFDC – Great Plains, Vendor Applications Database Vendors Data Processing Vendors Production Vendors Adobe InDesign
- 23. Case Study – Competition • Custom Code • Didn’t scale to meet needs • Future projects meant too costly to maintain • Pervasive and BizTalk • Needed too many resources to implement and support • Ability to Deliver a Strong Factor in Decision-making process
- 24. Phase I Application Environment OrderOrder AccountAccount OpportunityOpportunity ProductProduct VersionVersion SelectionSelection Production Vendors
- 25. Integrated Salesforce Order Management Client Information Product Setup Approved Catalog Final Pricing & Qty Mail Dates Order Status Vendor Feedback
- 26. 2007 Project Results 3 Months – Salesforce.com Initial Deployment – Dynamics Order Integration – Vendor automated order processing – Financial Reporting phase 1 6 Months – Full deployment to all teams – Additional vendor integrated services – Data-driven Financial Reporting And a return to profitability in 2008And a return to profitability in 2008
- 27. 2008 Economy Changes Things After Phase I, we were well prepared – Achieved significant efficiency gains – Much better cost controls – However, some client-specific information still maintained on TABS Mainframe (Address & Signature) TABS’ business was changing – No longer data processing – Mainframe was being phased out
- 28. 2008 Challenges – Phase II Pressures – Data Processing – More Customization – Lower Costs Two Major Initiatives – Cloud-Based Resources • Data Processing • Donor Management – Greater Efficiencies • Variable Text • Huge Data Increase
- 29. Phase II – Direct Mail Production in the Cloud Amherst, NY Donor Database Amherst, NY Donor Database Atlanta, GA Order Management Atlanta, GA Order ManagementDallas, TX Production Dallas, TX Production Los Angeles, CA Order Management Los Angeles, CA Order Management San Francisco, CA Salesforce.com San Francisco, CA Salesforce.com Bangalore, India Data Processing Bangalore, India Data Processing New Delhi, India Data Processing New Delhi, India Data Processing
- 30. Phase II Application Environment OrderOrder CampaignsCampaigns AccountAccount OpportunityOpportunity ProductProduct VersionVersion SelectionSelection GroupGroup Variable TextVariable Text Database Vendors Data Processing Vendors Production Vendors Adobe InDesign
- 31. Phase II Composite Order OpportunitiesOpportunities Custom ObjectsCustom Objects Logical/Real- time SQL Logical/Real- time SQL
- 32. Case Study – Results • 100% user adoption • 30% increase in bottom line • 90% of the bottom line increase from operational efficiency • 20,000 API calls/day (JUST TO SALESFORCE).
- 33. Grizzard – The Future • Continue to be Innovative – Less than 1/4th of current end-points integrated, more to come • Use common technology when able – WebServices used as backbone for vendors • Leverage the Cloud – Use with Appliances, ERP system and other tools that have maturity – Do things successfully in short fashion
- 34. Case Study – Lessons Learned • Project management is critical • Training is critical • Involving end users early and often is critical • Leverage standard functionality when possible • Develop custom solutions when needed
- 35. IBM Software Group | Cast Iron Systems Manage 10 Minute Demo Run WhatWhat HowHow Configure 35 ERP
- 36. IBM Software Group | Cast Iron Systems Summary: Cast Iron Integration Platform Thousands of customer integrations Proven Trusted Complete Strategic integration partner for all the leading cloud and on premise providers A single platform for all your cloud and on premise integration needs 36
- 37. Q&A
- 38. Contact Sean O’Connell Product & Channel Marketing Cast Iron Systems, an IBM Company (650) 316-6091 soconnell@us.ibm.com www.castiron.com www.castiron.com/ibm www.twitter.com/CastIronSystems www.grizzard.com Mark Litherlland Director of Integration Architecture Grizzard Communications Group Mark.Litherland@grizzard.com
Notas do Editor
- Amazon Azure Cisco Webex Success Factors Increase Concur size Paypal OneSource Rainmaker
- Amazon Azure Cisco Webex Success Factors Increase Concur size Paypal OneSource Rainmaker
- ***For Mark : reuse bottom Enterprise Gif to replace current (with as many Enterprise Apps as will fit)*** OmniCloud logo: that’s why we created it! Speak back to previous “problems” with competitors Amazon Azure Cisco Webex Success Factors Increase Concur size Paypal OneSource Rainmaker
- ***For Mark : reuse bottom Enterprise Gif to replace current (with as many Enterprise Apps as will fit)*** OmniCloud logo: that’s why we created it! Speak back to previous “problems” with competitors Amazon Azure Cisco Webex Success Factors Increase Concur size Paypal OneSource Rainmaker
- Given these scenarios and the current hybrid climate, it is not surprising that integration is among the top concerns for IT executives when it comes to adopting SaaS applications. This is reflected in a recent survey by Saugatuck, arguably the leading analyst for cloud computing. When Saugatuck asked a group of IT executives what were their top concerns regarding SaaS adoption and deployment, integration was second only to security on their list. The concern for integration was not only relevant to enterprise applications. The same integration concerns came up for flat files, data structures and other SaaS applications.
- Given these prevalent concerns regarding integration, it is not surprising that many IT organizations have felt hesitation if not outright rejection of SaaS applications. According to a Gartner study conducted in 2009 on why many CIO’s were actually transitioning away from SaaS deployments, 56% responded it was due to the impact of integration requirements on their systems. So, we can see the complexity of integrating applications has obviously been a driving factor for adoption and implementation of SaaS solutions. Main Points:. Forrester surveyed a number of CIOs and 67% of them said that integration was the #1 reason why they *shy away* from the cloud. Gartner surveyed a number of existing cloud computing customers and 56% said that integration was the #1 reason why they *moved away* from the cloud So it is is the # 1 problem for both ‘adoption’ and ‘stickiness’ of cloud offerings.
- The complexity of today’s application integration needs and the limitations of current solutions are precisely why Cast Iron developed the OmniConnect platform. OmniConnect was designed to meet the specific needs of connecting your cloud applications, on-premise applications and any hybrid environment between the two. It can connect one-to-one or scale to connect one-to-many application end-points, providing a platform to effectively and rapidly consolidate and manage the application functionality in your enterprise regardless of how it was deployed. What makes OmniConnect stand out from the three previous integration options mentioned are that it is complete, proven and trusted. Let’s go into a bit more detail on why being complete, proven and trusted makes OmniConnect unique as well as the preferred option for organizations seeking to integrate their applications. Notes: remove OmniConnect, replace with spiffy new branding for CI Integration Platform
- The first and arguably most important point is the OmniConnect platform provides complete functionality to connect all applications in your enterprise. It is the only platform available that provides a complete flexibility in deployment options. In other words, you can build, run and manage an integration between applications such as SFDC and SAP and deploy it using a physical on-premise appliance, a virtual appliance, or completely in our multi-tenant cloud service. It is the only solution that allows for this choice of deployment using the same product and code-base interchangeably. Because of this, it is futureproof, meaning you can start off with one form-factor today, and easily move to another one over-time to scale to your IT strategies. The second advantage OmniConnect offers is total connectivity. This means not just industry leading SaaS and enterprise applications-over 150 to date, but every type of database, custom applications, web services and connectivity protocol. Another important feature is reusability. OmniConnect provides a user-friendly template-based approach via the Template Integration Process or TIP. These are templates of common integration scenarios which can be used as a starting-point for your integration projects. You are not alone in your integration needs and should not have to reinvent the wheel. OmniConnect gives you the benefit of previous success and best-practices available through our community of customers. Finally, this is one platform for all types of integration projects. You can use OmniConnect for data migration, process integration or even for UI mashups for taking relevant data from a backoffice application, such as SAP and displaying it witrhin a commonly used front-office application such as SFDC. Notes: swap with CIIP brand
- So, to quickly recap, the value of this complete solutions translates to lower risk, Saving time and costs associated with building and deploying connectors for each new project and having one platform for all types of integration projects means an increased ROI and lower TCO. Notes; ditto
- That’s the high-level overview of what makes OmniConnect complete as an integration platform. But to further this point, we can take a moment to go over some details in functionality that organizations find necessary for successfully integrating their applications. Cast Iron took these functional requirements coming from the field and saw the deficit in the existing product offerings available in the market. It architected OmniConnect with the goal of providing complete functionality to meet the integration needs and requirements that IT and business were demanding. ***Note – at this point go over some key features your customer may have already specified in the RFP or pre-sales cycle.
- It is because of the reliability that this complete functional set that the application vendors themselves trust Cast Iron to form strategic partnerships. In fact, he world’s leading cloud megabrands are partnering with Cast Iron; working closely with us to solve the issues of integration for their customers. We’re the only integration provider today that can provide the benefit of all these partnerships.
- The third factor that sets OmniConnect apart from competing solutions is that it is proven with thousands of customer integrations and a wide portfolio of customer success cases. So, we can prove by previous success how we can solve your particular integration scenario.
- A few quick examples of our proven success integrating applications which are relevant to your particular scenario: We see a number of organizations which had the need to connect their CRM system, in this case SFDC to various back-end ERP systems. I’d like to highlight the duration of these projects; as we can see, these large organizations, in many cases spanning multiple geographies, were able to accomplish enterprise application integration in just days. Notes: Sweep, format
- And as we can see, once they were able to successfully integrate the initial systems for their project, they were able to leverage Cast Iron OmniConnect’s platform for future integrations. So, while they may have started off using OmniConnect for point-to-point integration, they were able to subsequently use it as a platform for additional projects, given the reusability and template-based architecture we spoke about.
- Integrated marketing (TV, Print, Direct Mail). Direct Mail single largest portion of what they do. Non-profit is the biggest sector. Salvation Army, Red Cross solicitations. (Put Logos on slide). If you are producing millions of pieces of direct mail a year, ever single piece is personalized. It will have name and donation history and personalized information. You can see the amt of dependent data. If an order comes from Atlanta Area Metro Red Cross campaign, they will need 10K names. 10K orders come every month. Complex order to contain flexible, personalized data for delivery. High volume. Need accountablility and reconciliation for public company. Need order drive financials for reporting purposes via back office integration. Less than ¼ of the current end-points. Database, data-processing and production vendors are twice as many now. CI is integration backbone between “internal systems” (SFDC included) as well as webseriveces backbone for vendors. About5 20 end-points now. ¼ being cloud, 10 on-premise, the others FTP connection (not on premise). Output for FTP connections being flat-files. Multiple systems with multiple destinations. Data determines where file goes; i.e. order file contains data from ½ dozen vendors. i.e. specific fields within the file. Routed via CI workfflow.
- Liked proactive approach.
- What we’d like to do at this point is transition to a live demonstration of our product, to give you a real-time view of a scenario which mirrors the challenges you are facing. The goal here is to reiterate the value of real-time bi-directional integration accomplished through a simplified, user-friendly interface with the ability to reuse this information for future projects. We’d also like to highlight some key functionality along the way which are relevant to your particular integration project.
- To recap from the demo, we want to ensure you understand the value of the ability of our solution to accomplish your integration project. OmniConnect a proven solution; chosen by more SFDC customers than any other vendor. Not surprisingly, it is trusted not only by Salesforce.com, but by every other industry-leading application vendor in the world, who rely on us to be their strategic integration partner. And finally, OmniConnect is a complete solution, with a full feature-set that allows you to purchase one platform for your immediate integration needs, as well as providing the reusability and scalability for all your future integration projects. Thank you for your time, and with that, let’s open this up for any questions you may have.