2. Partner at Digital Intent and Founder Equity. Kellogg Professor. Very pale.
Hi.
3. Product strategy, user experience design, web/mobile/bot development and
digital marketing under one roof.
Over 60 team members, with offices in Chicago, Dallas and Columbus.
#620 on the 2015 Inc. 5000, with over 735% revenue growth in 3 years.
An innovation team in a box.
17. Messaging apps have surpassed social networks.
3 billion users
2.5 billion users
Monthly actives for big 4 social networking apps vs. big 4 messaging apps. Source.
2012 2016
22. 1) Feels more personal than apps.
2) More appropriate for many interactions.
23. “I like the idea of not having
to download an entire app.”
24. 0 Apps
1 App
2 Apps
3 Apps
4 Apps
5-7 Apps
8+ Apps
Most people download 0 new apps per month.
25. “I actually prefer giving my
information to a bot than a person
because there’s no judgment.”
26. “Sometimes I don’t want to
browse - I just want you to
tell me what to get.”
27. “My kids text all day, but they
don’t use email at all.”
28. 1) Feels more personal than apps.
2) More appropriate for many interactions.
3) Available wherever a user wants.
29. “Conversational commerce is about delivering
convenience, personalization, and decision
support while people are on the go, with only
partial attention to spare.”
Source
42. “The challenge in plugging an AI into a
'conversational' chat bot interface is that you
don't have HAL 9000 but are in some sense
pretending to the user that you do.”
Source
45. “When it comes to interactions with bot,
alignment should be the highest-order user
experience objective.”
Source
46. “With chat, the UI is the log file. Debugging
becomes very easy. And every user interaction is
product feedback.”
Source
47. Acquisition
Users visit the site.
Activation
Users have a good first experience.
Retention
Users come back.
Referral
Users tell their friends.
Revenue
72. 1) PR opportunity.
2) Capitalize on unsaturated channel.
3) Barriers to entry are lower.
4) Figure out what works faster.
5) More data = smarter bots.
75. Let’s build something
great together.
Thanks for talking today. To learn more about how DI can help with your digital
innovation needs, contact Sean at 312-213-0498 or sean@digintent.com