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Plan070208
1.
Plan What? Van
Jan. 2007
2.
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還在孤軍奮鬥嗎 ? 同事
經驗 公司資源 新知 業務、設計、企劃 程式、書 blog, web2.0, Tiki 你有什麼資源 ?
4.
該提供怎麼資源 ? Plan
論點
5.
進行過程 Briefing 組織思路
Support review 完成 理論支持 圖表支持 文案支持 邏輯論述 重新檢視 確立主題 Track 資料蒐集 發想
6.
7.
8.
9.
組織思路 Why? 客戶進行網路廣告的目的
/ 原因 ? Who? 客戶的 TA What? 企劃的內容 Where? 媒體 How? Action plan? When? 時間表
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