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Airbus
1. Mgt 723 Dr. Martina Musteen Group study Airbus A380 Daisy Hsieh, Joe Wu Sandra Wu, Sean Yeh
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4. Strategic Group – FAA Standards Sources: The Airbus A380 Logistics and financing
5. Airbus vs. Boeing Wikipedia http://en.wikipedia.org/wiki/ Forever New Frontiers Setting the standards Slogan 153,000 (2006) 55,000-57,000 Employees $61.5 billion (FY 2006) € 23.5 billion (2005) Revenue Commercial airliners Commercial airliners Products Aerospace & Defense Aerospace Industry W. James McNerney, Jr. CEO Thomas Enders, CEO Key People Chicago, Il, USA Toulouse, France Headquarter 1916 (Seattle, WA) 1970 (Airbus Industrie) 2001 (Airbus S.A.S.) Founded Public An EADS Subsidiary Entity Boeing Airbus
6. A Framework of Competitor Analysis Source: Adapted from M.-J. Chen, 1996, Competitor analysis and interfirm rivalry: Toward a theoretical integration, Academy of Management Review, 21: 100 – 134. 2– Airbus and Boeing
21. A380 Highlights Wikipedia http://en.wikipedia.org/wiki/Airbus_380 A380 program cost: US$17 billion A380 unit cost: US $319 million Market demand researched 1991 Boeing canceled similar project 1993 Began developing Very Large Airliner, A3xx 1994 "Large Aircraft Division" formed 1996 Dec. 12, Commercial launch of the A3xxx ( € 8.8 billion) 2000 Airbus consortium was merged 2001 Component-manufacturing starts 2002 First engine delivered 2004 Maiden flight 2005 Certification and delays 2006 Airbus delivers first A380-800 to SIA 2007
22. A380 vs 747-8 Wikipedia http://en.wikipedia.org/wiki/Airbus_380 Higher Cheaper Operation cost Normal Wider Taxiway US$300 million US$319 million Cost 450 525-853 Capacity 970,000 lb 1,235,000 lb Max takeoff weight 224 ft 261 ft Wingspan 10,254 mi 10,521 mi Range 0.855 mach. 0.85 mach. Speed 747-8 A380
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