This document provides guidance on how to write an effective leaflet. It explains that leaflets are designed to grab people's attention and provide information about products, issues, organizations or events to spur action. Key recommendations for an effective leaflet design include using a catchy title and slogan, writing an introduction about the topic, including subheadings to structure the information, incorporating illustrations and contact details, and employing persuasive language like superlatives and imperatives. The document also provides examples and tasks to help understand and apply the leaflet writing tips.

1. Leaflet Writing

2. What is a Leaflet?
• Leaflets are a type of open letter which is
designed to be handed out to the people,
either by hand, by post, inserted in local
newspapers for distribution, to grab their
attention.

3. Why to Write a Leaflet?
• To advertise a product
• To provide information about important issues
and events
• To draw attention to any organisation, cause
or event.
It spurs someone to take an action

4. Designing a Leaflet
• STRUCTURAL FEATURES:
1) Title & a slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where
to get further details.

5. Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical questions
Catchy Slogans:
Catchy Slogans:
‘Saving your money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in our maritime history?

6. Introduction
• Write the history, mission or vision of the
organisation here.
• Example:
• The Humanitarian Reform Organisation was
introduced in 2008. It aims to make humanitarian
response more expected and develop harmony
among humanitarians. The objective is also to
inculcate leadership qualities, improved planning
and enhanced accountability.

7. Subheadings
• Give informative heading for different sections.
Sections provide information and facts about the topic.
BE LUCID:
-Give a clear idea of what the reader is expected to do
-Keep that idea in the reader's mind
-Persuade the reader to take action.

8. Subheadings
• BE PERSUASIVE:
1) Give a solution to the problem
2) Be specific, state the benefit clearly in theleaflet
3) Use compelling language that makespeople
think
4) Tell people why this event is good forthem.
5) Be clear what the promotion is about,stating
what the event is, when and whereit is taking place
and how much it costs. If it’s free, say so!

9. Designing a Leaflet
• GRAMMATICAL FEATURES:
1) A range of different tenses They are usually
written in the present tense, employing emotive
language and often using metaphors and
similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language

10. Use Superlatives
Biggest, brightest, tastiest, creamiest, freshest,
quickest etc.
Use Imperative
‘Buy this...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’

11. Contact Information
• Include contact information, and where to get
further details ( phone/ cell number, email
address etc)

12. Task 1
• Read the given leaflet.
• Label the title, slogan, introduction and
subheadings.
• Underline the use of persuasive language.
• Encircle superlatives, imperatives.

13. Task 2
Answer the following questions:
1. Why is purpose of this leaflet?
2.How can you help them?
3.What benefits will you receive?
4.How will you contact them?
5.Are you persuaded? Why or Why not?