The document provides an overview of a workshop on social media. It begins with an icebreaker exercise to have participants get to know each other without technology. It then discusses definitions of social media from Wikipedia, Bryan Eisenberg, and Ted McConnell. The document explores Marshall McLuhan's concept of "the medium is the message" and discusses how social media enables many-to-many conversations. It provides examples of viral transmission and factors that influence whether content goes viral. The document also discusses memes and models of viral spread, highlighting differences between Malcolm Gladwell's concept of influencers and Duncan Watts' theory of one-to-one influence. Finally, it outlines exercises for participants, including creating a viral concept, exploring
1. 1
Taking the Plunge
A (participatory) Social Media Workshop
eduWeb July 20, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
2. 2
What is “Social Media?”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3. 3
Exercise #1
Let’s be social!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Divide the room. Half get pen and paper, the other half don’t. They have to try to get to know each other and then report back at
the end everything they know. 10 minutes
4. 4
“Social media is online content created by
people using highly accessible and
scalable publishing technologies...it's a
fusion of sociology and technology,
transforming monologues (one to many)
into dialogues (many to many) and is the
democratization of information,
transforming people from content readers
into publishers.”
Wikipedia Definition
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
5. 5
“platforms for interaction and networking”
Bryan Eisenberg, futurenow
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6. 6
“Who said this is media? Media is something
you can buy and sell. Media contains inventory.
Media contains blank spaces.”
Ted McConnell, Proctor & Gamble
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7. 7
Marshal McLuhan
“The medium is the message.”
Media: a technology that affects society not
by its content but by its characteristics.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8. 8
no “content”...
...but has social effect
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
9. 9
“media”
Sender information or data Receiver
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10. 9
“mass media”
Receiver
or data
tion
rma
info
Sender information or data Receiver
info
rma
tion
or d
ata
Receiver
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11. 10
social: the interaction of humans with other humans
media: technology used to store and deliver information or data
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
12. 11
social media
Participant
or data
n
rm atio
info
Participant information or data Participant
infor
mati
on o
r dat
a
Participant
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
13. 12
Social Media:
technologies that facilitate
interactions between humans
using information or data.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
15. 14 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979 listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace
radio ARPANET Wikipedia
1994 twitter
1891 1969 2001
The WELL Facebook 2006
1985 Friendster 2003
2002
@ MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16. 15
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17. 16
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
18. 17
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
19. 18
Information in Social Space
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
20. 19
Exercise #2
Let’s Make a Virus!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Everyone writes down one short joke, anecdote, trivia fact, etc. on an index card. At the end of the writing period they pass them
up to the front. I then shuffle them and hand them out to people. When you get a card if you like it you initial it and pass it on. If
you don’t like it then you just hold on to it. At the end we find the ones that had the largest number of initials on them. If people
really like something you can re-copy it and hand out the copy to someone else.
21. 20
only 15% of viral media ever gets passed on
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22. 21
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23. 22
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24. 23
Memes
๏ units of cultural information
๏ cultural evolution or cultural diffusion
ins
wk e
๏ subject to natural selection Da en
ard sh G
R ich elfi
๏ variation Th e S 1976
๏ competition
๏ mutation
๏ it’s not survival of the fittest, it’s survival of fastest (those best able
to spread)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25. 24
Viral Transmission
Virus
Virus Host Virus
Virus
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
26. 25
TB Transmission
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
27. 26
High School Dating
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
28. 27
Graph of The Internet
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
29. 28
“The Tipping Point”
๏ “Hubs” Malcolm Gladwell
๏ “Superconnectors”
๏ “Influentials”
๏ Viral media based on the theory that a few important people in a
network can accelerate transmission and acceptance of an idea.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
30. 29
One-to-one
Duncan Watts
๏ Memes take hold because culture is ready
๏ Six degrees of separation true, but connectors not important
๏ People influence others around them
๏ Anybody is just as likely to launch a trend as anyone else
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
31. 30
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32. 30
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
33. 30
vs.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34. 31
Exercise #3
Parents in social space...
Blog search engine link: http://www.aripaparo.com/archive/000632.html
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Depending on internet access in the room, participants can either use their own computers or we can do it collectively on the big
screen. Either way, the point of the exercise is to pretend that you’re a parent trying to find out what “it’s really like” at a
particular school your child has decided to go to. Give everyone 10 minutes to explore social media spaces.
35. 32
Social Media: A Taxonomy
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
36. 33
Types of Social Media
๏ Networking
๏ Publishing
๏ News
๏ Collaboration
๏ Media Sharing
๏ Reviews/Opinions/Directories
๏ Organizing
๏ Virtual Worlds
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
37. 34
Networking
๏ Person-to-person
๏ Personal profiles
๏ Group creation
๏ Social & Professional
๏ Making connections
๏ Sharing information & media within circle
๏ Invitation functions
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38. 35
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
39. 36
Publishing
๏ Personal tone
๏ Frequent & timely
๏ Text, images, multimedia
๏ Comments
๏ Niche-y, topical
๏ Links/pointers
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
40. 37
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
41. 38
News
๏ Voting
๏ Links
๏ Commentary
๏ Tagging
๏ Social rewards for content providers
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
42. 39
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
43. 40
Collaboration
๏ Content Creation
๏ Social governance
๏ Social rewards for creators & editors
๏ Integrated discussion & history
๏ Broad to highly specific
๏ Project-oriented
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
44. 41
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
45. 42
Media Sharing
๏ Video, audio, gaming assets, files
๏ Rating system
๏ Comments
๏ Popularity/Voting
๏ Ease of use
๏ Social rewards for content providers
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
46. 43
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
47. 44
Reviews/Opinions/Directories
๏ Social rewards for “experts”
๏ Ratings & Voting
๏ Open & anonymous
๏ Consumer-oriented (reviews & opinions)
๏ Topic-oriented (directories)
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
48. 45
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
49. 46
Organizing
๏ Cause-oriented
๏ Advocacy
๏ Include features of other social media
๏ Discussion/debate
๏ Grassroots/Astroturf
๏ Fundraising
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
50. 47
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
51. 48
Virtual Worlds/Communities
๏ Community
๏ “Virtual” environments (though not necessarily graphic)
๏ Anonymity
๏ Social interaction
๏ Some corporate/organizational use
๏ High dropoff rate
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
52. 49
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
53. 50
Exercise #4
Hunting the Wily Prospect
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Participants have to brainstorm ideas for where their prospects (graduate/undergraduate/other) hang out online and based on
what we’ve learned try to develop a list of potential social media targets for interacting with their prospects. Develop list (10
minutes) and discuss.
54. 51
Using Social Media
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
55. 52
Why?*
*the big question
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
56. 53
Typical Communications Goals
๏ Awareness
๏ Generating Leads
๏ Converting to Enrollments
๏ Development (and Alumni)
๏ Community Relations
๏ Retention
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
57. 54
Relationships!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
58. 55
Characteristics of Social Media
๏ Two-way
๏ Many-to-many
๏ Informal
๏ Personal
๏ Interactive
๏ Open*
*I’m going to fudge on this a bit.
๏ Continuous
๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
59. 56
“Chaos is a friend of mine.” Bob Dylan
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
60. 57
“there are inherent limits to our understanding and
predicting the future at all levels of complexity”
Ziauddin Sardar Chaos: A Graphic Guide
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
61. 58
Relationships:
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
62. 58
Relationships:
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
63. 58
commitment
Relationships:
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
64. 58
commitment
honesty
Relationships:
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
65. 58
commitment
honesty
two-way
Relationships:
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
66. 58
commitment
honesty
two-way
Relationships: episodic
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
67. 58
commitment
honesty
two-way
Relationships: episodic
common interests
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
68. 58
commitment
honesty
two-way
Relationships: episodic
common interests
take work
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
69. 58
commitment
honesty
two-way
Relationships: episodic
common interests
take work
require trust
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
70. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
71. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
72. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
73. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
74. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
75. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
76. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
77. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
78. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
79. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
80. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
81. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
82. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
83. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
84. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
85. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
86. 59
Uses of Social Media
Person-to-Person Relationships
๏ Networking Organizing
๏ Publishing Sharing Experiences
Discussions
๏ News Gathering & Distributing Information
๏ Collaboration Creating “Buzz”
Communicating Experience
๏ Media Sharing Collaborating on Projects
๏ Reviews/Opinions/ Influencing Choices
Directories Providing Guidance
Fostering Common Interests
๏ Organizing Raising Awareness
๏ Virtual Worlds Raising Money
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
87. 60
Exercise #5
Brainstorm!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Participants break up into groups to tackle a particular communications problem and brainstorm a social media idea to address
that issue. After 10 minutes, present ideas and discuss.
88. 61
Brainstorming Tasks
๏ Group 1: Awareness
๏ Group 2: Generating Leads
๏ Group 3: Converting to Enrollments
๏ Group 4: Development (and Alumni)
๏ Group 5: Community Relations
๏ Group 6: Retention
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
89. 61
Brainstorming Tasks
๏ Networking
๏ Group 1: Awareness ๏ Publishing
๏ Group 2: Generating Leads ๏ News
๏ Group 3: Converting to Enrollments ๏ Collaboration
๏ Group 4: Development (and Alumni) ๏ Media Sharing
๏ Group 5: Community Relations ๏ Reviews/Opinions/
Directories
๏ Group 6: Retention
๏ Organizing
๏ Virtual Worlds
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
90. 62
Case Studies
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
91. 63
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
92. 64
UMBC
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
93. 64
UMBC
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
94. 65
Rollins College
• According to a Rollins' 2008
survey of accepted students, 28
percent reported reading the R-
Journals during the admission
process.
• 6,316 different people visited
the R-Journals Web site during
the 2007-08 academic year.
• 7,908 Total Visits
• 6,316 Absolute Unique Visitors
• 31,587 Pageviews
• 00:02:22 Time on Site
• 3.99 Average Pageviews
• 41.26% Bounce Rate
• 80.01% New Visits
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
95. 66
MoveOn.org
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
96. 67
Why?
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
97. 67
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
98. 67
“Hope is not a strategy.”
Rick Page
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
100. 68
๏ Social media: technologies that facilitate
conversations
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
101. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
102. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
103. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
๏ Use the right tool for the job
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
104. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
๏ Use the right tool for the job
๏ “Social” doesn’t have to equal “Public”
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
105. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
๏ Use the right tool for the job
๏ “Social” doesn’t have to equal “Public”
๏ Have a reason for what you’re doing
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
106. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
๏ Use the right tool for the job
๏ “Social” doesn’t have to equal “Public”
๏ Have a reason for what you’re doing
๏ Your reasons are never going to be as important
to them as they are to you
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
107. 68
๏ Social media: technologies that facilitate
conversations
๏ It’s all about relationships
๏ It’s a commitment
๏ Use the right tool for the job
๏ “Social” doesn’t have to equal “Public”
๏ Have a reason for what you’re doing
๏ Your reasons are never going to be as important
to them as they are to you
๏ You can’t control it. Get over it.
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
108. 69
Exercise #6
Go do it!
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
109. 70
Let’s Talk!
sean.carton@idfive.com
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com