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DESIGNING FOR ALL SCREENS
in a world of multiple platforms and viewports
we need to be
Sean Bengry, Senior Principal
Accenture Academy
One thing to rule them all, One Size Fits all
• Can be done, but there are limitations
One link to rule them all?
Responsive Adaptive Liquid
One set of criteria
for every screen
size or device
category?
bad teacher
Design the User
To convince
people about
design, we
had to say
“This is going
to solve user
problems”
Design is how it works.“ S T E V E J O B S
Wake up and
smell the UX
CO LL ABOR ATIVE
DESIGN THINKING
H U MA N
C E N TE R ED
C R E ATIVE
A N D
P L AYFU L
P R OTOT YPE
D R IVEN
I T E R ATIVE
Perfor
Sup
Talent
Management
Knowledge
Management
Structured
Learning
Access to
Experts
Social
Networking
And
Collaboration
universal language
Traditional instructional
design is not enough
is not enough
Responsive Design
A visual
language is
a start…
Dan Roam, Visual Thinking Blog
we need a
design language
Material
Design
Human
Interface
Living
Language
Graphic
(learning)
Instructional
Multimedia
(learning)
Interaction/
Interface
(Polymathic) LEARNING EXPERIENCE DESIGN
Graphic
(learning)
typography
color shapes
Understand the Elements and Principles
of Each System (process)
Copyright © 2015 Accenture. All rights reserved.
Graphic
(learning)
typography
color shapes
Lean on and apply good research and best
practices of each system (people)
R. Clark Duarte
Roam
Malamed
Copyright © 2015 Accenture. All rights reserved.
Graphic
(learning)
typography
color shapes
Leverage available tools and products to help
apply your design style (technology)
R. Clark Duarte
Roam
Malamed
Color
Photoshop
PowerPoint
iconMonstr
iStock
Copyright © 2015 Accenture. All rights reserved.
scary taxi ride
Instructional
Designer
Graphic
Designer
Multimedia
Designer
LMS
Programmer
the evolution of learning experience design
It was the best of times,
it was the worst of times
“
C H A R L E S D I C K E N S
Create formal learning
Create native apps
Create digital stories
Inklewriter
Storyform
Papermine
Immersive (Shorthand Social)
Adobe Slate, Spark
Inkling
Aquafadas
“We become what we
behold. We shape our
tools and then our tools
shape us.
“
M A R S H A L L M C L U H A N
What’s next?
Build for use
(UX) not for
simple access
Build a design
language that
can be translated
across all screens
Use technology
to augment
your design, not
create it

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Designing for All Screens: ATD ICE 2016