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CRM Meets the Sales Process
CRM Meets the Sales Process
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sales-i

  1. 1. Does your business start the day with hot information?<br />
  2. 2. Common Business Challenges<br />New ways to generate additional revenue<br />Knowing when customers are buying elsewhere<br />Recognising product leakage within customer accounts<br />Making better use of raw business data<br />Recognising cross & up sell opportunities instantly<br />What questions should I ask my customers?<br />Finding qualified reasons to call on my accounts<br />
  3. 3. Optimizing sales force effectiveness…<br /> 5<br />Optimized<br />4<br />Competitive<br /> steps<br />3<br />Predictable<br />2<br />Inhibited<br />1<br />Ineffective<br />
  4. 4. instant payback – sustainable ROI<br />sales-i has already made a positive contribution in its first month, 11% up on the same time last year<br />  <br />Iain Entwistle, <br />Director – Northwest Tools<br />
  5. 5. Enhanced Visibility | Reduction of Leakage<br />sales-i gives us greater visibility of sales, margins and profitability and in this difficult market that enables us to respond faster to sales opportunities and reduce slippage, sales people are now more effective at their jobs with a better understanding of their customers<br />James Hylton, <br />Sales & Marketing Director<br />
  6. 6. Mobile Connectivity – Sales Force Adoption<br />My sales team picked it up within days and were using it on blackberries. <br /> One of my team is a 60 + year old sales veteran and was an early adopted being one of the first to embrace this technology and exceed his sales target by 120%<br />Rob St Barbe, <br />Sales Director<br />
  7. 7. Uncovering New Business Opportunity<br />helped us win a £0.5M contract by providing in depth account analysis that was provided by a few clicks in sales-i<br />Alistair Skyrme, <br />Commercial Manager<br />
  8. 8. A Clear Impact On Efficiency<br />Every month this year my sales team has reached its sales target and I directly attribute this to sales-i. I am now looking closely at call planning within sales-i to minimise travel time between appointments. Considering diesel is so expensive, if I can logically sequence sales calls geographically as well as being opportunity-driven, that will have even greater impact on improving efficiency and saving costs<br />Mark Terry<br />National Sales Manager<br />
  9. 9. A View From Outside<br />“Research shows that an average salesperson costs companies £250 per day to employ. <br />For £251 (as sales-i costs £1 per user per day) sales-i provides a profitable focus for sales activities so that sales time is not wasted.”<br /> Gerry Brown Senior Analyst, Bloor Research<br />
  10. 10. Stakeholder Perspectives<br />IT perspective:<br />no hardware or infrastructure to support<br />extreme ease of use – zero user support required<br />users are self sufficient – eliminating requests for ad-hoc sales reporting<br />web based service - no version/upgrade issues <br />tier 1 Sas70 data security<br />finance perspective:<br />low risk subscription model <br />if it doesn’t work for you –simply cancel the subscription<br />easily measurable, rapid ROI<br />easy to use – compelling – rapid deployment – no ‘shelfware’ issues<br />sales perspective:<br />saves hours of precious selling time in data analysis<br />early warning of competitor activity<br />every sales call has a real purpose<br />prioritise sales calls rather than ‘milk-round’<br />mobile – alerts are delivered to you via text and email<br />extreme ease of use – all you need is access to email and a mobile phone<br />pro-active – monitors your customers for you<br />

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