1. Communication
Technology
in 2022

2. What is Communication Technology?
• Communication technology facilitates
communication between individuals or groups
who are not physically present at the same
location. Systems such as telephones, telex,
fax, radio, television, and video are included,
as well as more recent computer-based
technologies, including electronic data
interchange and e-mail.

3. Communication Technology Today
 Smartphone/PDA
 Video Games
 Tablets
 YouTube
 Social Media (Facebook,
Twitter)

4. What will the Future Hold?

5. Changes in Human
Interaction

6. Changes in Human Interaction
• With the advances in
Communication
Technology, the need for
human interaction will be
less.
• We can communicate via
text message, video chat,
Skype, or the seemingly
old fashioned phone call.
• People will feel
connected to others
without actually seeing
them.

7. Changes in Human Interaction
• People will become more connected and
involved in the lives of others through social
media.
• Communication through technology rather
than in person will result in anxiety when you
speak with someone face to face.
• We will rely on Communication Technology to
interact with others.

8. Social Learning We Learn by Observing Others
Theory
•The Social Learning Theory
proposed by
Albert Bandura has
become perhaps the most
influential theory of
learning and development.
While rooted in many of
the basic concepts of
traditional learning theory,
Bandura believed that
direct reinforcement could • When we spend our time
not account for all types of communicating and interacting
learning. through technology, what behaviors
are we learning?

9. Advances in Advertising

10. Advances in Advertising
• Facebook is starting to track businesses,
pages, and products that users “like” to gear
specific advertisements towards them.
• Every website will feature information about
the people you care about. What they read,
what they bought, where they went, what
they think.

11. Advances in Advertising
• Display advertising as
we know it today will
die. Banner ads will die.
Because TV is also going
to dramatically change
in the next couple of
years, standalone 30
second TV spots will
die.

12. Advances in Advertising
• TV advertising will become geared towards
items we use, like, and want in the future.
• Our Televisions will be more like computers by
remembering advertisements watched rather
than fast forwarding through.
• Through these specific ads, you will be able to
purchase items through your television.

13. The Theory of the Long Tail
• The theory of the Long • People can use the TV
Tail is that our culture
and economy is to buy items geared
increasingly shifting away towards them in the
from a focus on a future with the click of a
relatively small number of
"hits" (mainstream button. Purchasing new
products and markets) at things gives most an
the head of the demand improved sense of self.
curve and toward a huge
number of niches in the
tail.

14. The Theory of the Long Tail
•The demand for items not in retail environments is increasing.
•Companies are able to gear products towards their niche market, no matter
how large or small that market is.

15. WWW- World Wide Workplace

16. WWW- World Wide Workplace
• Skype and video conferencing will become
more common in businesses.
• Businesses will continue to expand overseas
causing the majority of the meetings to be
over the internet.
• Companies with small locations will conduct
interviews and hire new individuals via video
conferencing.

17. WWW- World Wide Workplace
• New technology has been
injected into the
workplace at an
exponentially increasing
rate over the last few
decades. Many
companies see new
technology as the means
to increase profit margins
and to remain
competitive in a rapidly
evolving marketplace.

18. Diffusion of
Innovations
Much has been made of
the profound effect of
the “tipping point”, the
point at which a trend
catches fire – spreading
exponentially through
the population. The idea • Once larger companies
suggests that, for good show success with using
or bad, change can be
promoted rather easily video conferencing, hiring
in a social system from over seas via Skype,
through a domino
effect.
others will follow suit.

19. Conclusion
• Communication Technology will constantly
evolve. Most everyone is looking for the
newest, most innovative thing.
• We will communicate almost completely
through video chat, text messaging, or Skype.
• Our TV’s will become “smart”, only showing
us the advertisements that fit our lifestyle.
• The workplace will be run by people across
the globe through video conferencing.

20. I’m ready for 2022, are you?

21. Works Cited
Adams, P. (2012, March 5). The future of advertising: Many,
lightweight interactions over time. Retrieved from Think Outside In:
http://www.thinkoutsidein.com/blog/2012/03/many-lightweight-
interactions-over-time/
Anderson, C. (2005, September 8). Long Tail 101. Retrieved from
Wired: http://www.longtail.com/the_long_tail/faq/
Bloomsbury Information Ltd. (2009). Communication Technology.
Retrieved from QFinance:
http://www.qfinance.com/dictionary/communication-technology
Cherry, K. (2012). About.com Psychology. Retrieved from Social
Learning Theory:
http://psychology.about.com/od/developmentalpsychology/a/sociall
earning.htm
Orr, G. (2003, March 13). Diffusion of Innovations. Retrieved from
Stanford: http://www.stanford.edu/class/symbsys205/Diffusion
%20of%20Innovations.htm
Todd, J. (2007, July 4). What is the impact of new technology in the
workplace. Retrieved from Helium:
http://www.helium.com/items/436615-what-is-the-impact-of-new-
technology-in-the-workplace