This document summarizes the winners of the 2017 Service Design Award. It lists several commercial, non-profit, public sector, and student projects that were shortlisted, including projects that redesigned experiences for telecommunications renewals, healthcare for the elderly, and mobility services. The winners were announced in categories such as best commercial project, organizational impact in the public sector, and systemic change in education. The winning projects included redesigning a telecommunications renewal process, developing mobility services based on personas, and integrating design into primary education. Top student projects addressed improving taxi services and transforming government services.

1. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Kerry Bodine | Head of the Jury and Kerry Bodine & Co.
Birgit Mager | President of the Service Design Network
The Service Design Award Ceremony
www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

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Margus Klaar
Brand Manual
Sweden
Damian Kernahan
Proto Partners
Australia
Marie Hartmann
Designit
Norway
Luis Alt
Livework Brazil
Brazil
Guosheng Wang
Tsinghua University
China
Florian Vollmer
Retail TechOps NCR
Corporation, Georgia
Institute of Technology
USA
Lara Penin
Parsons School of Design
The New School
USA
Taina Mäkijarvi
Nordea
Finland
Kerry Bodine
Kerry Bodine & Co.
USA

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90+ International Submissions

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PROFESSIONAL
SHORTLIST

5. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Redefining the TELUS
Renewals Experience
Bridgeable
Client | TELUS
Category | Commercial

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7. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Mahi-Mahi Project
Apitropik
Client | Askora Plus S.L.
Category | Commercial

8. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

9. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Money Coaching at Capital One
Capital One
Client | Christian De Pace, Business Director, Capital One Cafés
Category | Commercial

10. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

11. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Airport Experience -
Commercial Journey Vision
Essense - Service Design
Client | Schiphol Group (Amsterdam Schiphol Airport)
Category | Commercial

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13. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Design In Schools Australia -
A Design and Education Collaboration
Design Managers Australia (DMA)
Client | Macquarie Primary School
Category | Non-profit / public sector

14. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

15. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Delivering Easy, Effective, and
Emotionally Satisfying
Experiences for Veterans
Doblin Deloitte and The US Department
of Veterans Affairs
Client | The US Department of Veterans Affairs
Category: Non-profit / public sector

16. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

17. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
NSB Train Replacement Services
Uniform Strategisk Design AS
Client | NSB (Norwegian State Railways)
Category | Non-profit / public sector

18. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

19. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
€217 Million Worth of Mobility Services
Developed Based on Personas
Muzus
Client | The Municipality of Rotterdam,
Arjan Meurs MSc - Program Manager
Category | Non-profit / public sector

20. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

21. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Future Bank 2025 -
According to Generation Y
Glasgow School of Art team: Master of European
Design students, Master in Design Innovation
and Bachelor of Design new graduates
Client | The Royal Bank of Scotland (RBS)
Category | Commercial-student collaboration

22. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

23. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
STUDENT
SHORTLIST

24. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Reducing Patient Anxiety and
Uncertainty Throughout Their Care
in a Hospital for the Elderly
Carolina Pizatto Girardi
BA in Graphic Design | Universidade Federal do Paraná, Brazil
Client | Hospital do Idoso Zilda Arns

25. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

26. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Communi.Care
Lina Antolínez, Diana Sánchez,
María Andrea Luque and María Ordóñez
Master of Design | Universidad de Los Andes, Colombia
Client | Healthcare staff at FSFB Hospital

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28. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Factory NextGen: Connect to Sustain
Szu-Ying Chen
MA Service Design Programme | Royal College of Art, UK
Client | SME manufacturers in Taiwan

29. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

30. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Smart Black Taxi Service: Flo
Shera Hyunyim Park, Jaehyun Park and
Culainn Boland-Shanahan
MA Service Design Programme | Royal College of Art, UK
Client | Hannah Kops - Transport For London Project Coordinator

31. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

32. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Servizz Design
Ella Walding
MA Service Design Programme | Royal College of Art, UK
Client |The Government of Malta

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34. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
WINNERS

35. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
BEST COMMERCIAL PROJECT
The Winner is...

36. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
BEST COMMERCIAL PROJECT
Redefining the TELUS Renewals Experience
Bridgeable
Client | TELUS
Category | Professional, Commercial

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ORGANISATIONAL IMPACT IN
THE PUBLIC SECTOR
The Winner is...

40. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
ORGANISATIONAL IMPACT IN
THE PUBLIC SECTOR
€217 Million Worth of Mobility Services
Developed Based on Personas
Muzus
Client | The Municipality of Rotterdam, Arjan Meurs MSc - Program Manager
Category | Professional, Non-profit / public sector

41. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

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SYSTEMIC CHANGE IN
EDUCATION
The Winner is...

44. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
SYSTEMIC CHANGE IN
EDUCATION
Design In Schools Australia -
A Design and Education Collaboration
Design Managers Australia (DMA)
Client | Macquarie Primary School
Category | Professional, Non-profit / public sector

45. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

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STUDENT WINNER FOR
BUSINESS AND INNOVATION
IN THE PRIVATE SECTOR
The Winner is...

48. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
STUDENT WINNER FOR
BUSINESS AND INNOVATION
IN THE PRIVATE SECTOR
Smart Black Taxi Service: Flo
Shera Hyunyim Park, Jaehyun Park and
Culainn Boland-Shanahan
MA Service Design Programme | Royal College of Art, UK
Client | Transport For London

49. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork

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STUDENT WINNER FOR
ORGANISATIONAL IMPACT IN
GOVERNMENT

52. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
STUDENT WINNER FOR
ORGANISATIONAL IMPACT IN
GOVERNMENT
Servizz Design
Ella Walding
MA Service Design Programme | Royal College of Art, UK
Client |The Government of Malta

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CONGRATULATIONS
Ella Walding Shera Hyunyim Park,
Jaeyun Park & Culainn
Boland-Shanahan

56. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
Don’t Miss...
Finalist Exhibition
Plenary Room
Winner Presentations
November 3 | 14:25

57. www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork
The Service Design Award Annual 2017 is a
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Discover the winner and finalist projects

58. Well done to all the amazing
2017 winners and finalists!
Kerry Bodine
Head of the Jury, Author, Speaker, Coach
Service Design Award, Kerry Bodine & Co.
Birgit Mager
President
Service Design Network
Award Sponsor
www.service-design-network.org/winners-and-finalists#ServiceDesignAward2017 @SDGC2017 @SDNetwork