Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord “We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?

2. SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

3. SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

4. SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

5. SHOP EAT LIVE
@MelanieWendland @fjord
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6. SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

7. SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

8. SHOP
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

9. SHOP EAT LIVE
From Supermarket to Super Servicemarket
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

10. 1920
1850
PETE’s
PETE’s
PETE’s
SHOP
A-MARKET INC.
SHOPPING CENTRE
1940
1950
BIOBIO
1970
DISCOUNTER
2000-
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

11. 45.000
SHOP EAT LIVE
@MelanieWendland @fjord
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12. SHOP
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

13. RUSH
QUEUES
PEOPLE
HIGH PRICES
SEARCHING FOR PRODUCTS
CARRYING GROCERIES
UNPLEASANT
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

14. PLEASANT
FRESHNESS OF PRODUCE
GOOD QUALITY
GETTING EVERYTHING I WANT
FINDING NEW PRODUCTS
GOOD SERVICE
GETTING IDEAS FOR MEALS
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

15. SUPPORTING
SERVICES
FACILITATING
SERVICE
CORE SERVICE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

16. HEALTH
HOME DELIVERY
GROCERIES
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

17. SHOP
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

18. CONNECT
TO A COMMUNITY
EMPOWER
THE INDIVIDUAL
MATCH
NEEDS & WANTS
EMBED
SERVICES SEAMLESSLY
FORM
NEW HABITS
ENABLE
RESPONSIBLE ACTIONS
ESTABLISH
PLATFORMS
FOSTER
CO-CREATION
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

19. STORY
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

20. HEALTHY
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

21. 1 2 3
EASY RECIPE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

22. 1 2 3
€
AFFORDABLE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

23. 1 2 3
€
PEOPLE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

24. 1 2 3
€
DIGITAL
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

25. ?
?
SHOP
?
?
?
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

26. FRESH, NEW, LOCAL,
ORGANIC, FAIR TRADE
CHOICE OF
PRODUCE
THEMES, INSPIRATION,
RECOMMENDATIONS
ADDED VALUE
ONLINE HOME
DELIVERY
CUSTOMER
SERVICE
TIPS, CONSULTATION
ADVICE
CALM
RELAXED
ATMOSPHERE
NO QUEUES
FEW PEOPLE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

27. GUIDE
REWARD
INSPIRE
SHOP
SPEED
UP
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

28. SHOP
REFLECTION
SHOP
EATING
SHOP
PREPARING
SHOP
PLANNING
SHOP
SHOPPING
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

29. SERVE HEALTHY
RECIPE
AVOCADO
PASTA
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

30. DISCOVERY
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

31. SMART CART
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

32. MY RECIPE OF
THE WEEK:
LIKE IT AND
IT WILL BE
IN STORE SOON
CROWD
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

33. MEANING
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

34. PAYMENTS
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

35. TRANSPARENCY
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

36. LESS IS MORE
JAM
JAM
JAM
JAM
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

37. SHOP EAT LIVE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

38. SHOP EAT LIVE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

39. SHOP EAT LIVE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13

40. THANK
YOU
@MelanieWendland
@Fjord
http://www.slideshare.net/fjordnet/
http://laurea.academia.edu/MelanieWendland
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13