Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord
“We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?
14. PLEASANT
FRESHNESS OF PRODUCE
GOOD QUALITY
GETTING EVERYTHING I WANT
FINDING NEW PRODUCTS
GOOD SERVICE
GETTING IDEAS FOR MEALS
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13
18. CONNECT
TO A COMMUNITY
EMPOWER
THE INDIVIDUAL
MATCH
NEEDS & WANTS
EMBED
SERVICES SEAMLESSLY
FORM
NEW HABITS
ENABLE
RESPONSIBLE ACTIONS
ESTABLISH
PLATFORMS
FOSTER
CO-CREATION
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13
26. FRESH, NEW, LOCAL,
ORGANIC, FAIR TRADE
CHOICE OF
PRODUCE
THEMES, INSPIRATION,
RECOMMENDATIONS
ADDED VALUE
ONLINE HOME
DELIVERY
CUSTOMER
SERVICE
TIPS, CONSULTATION
ADVICE
CALM
RELAXED
ATMOSPHERE
NO QUEUES
FEW PEOPLE
SHOP EAT LIVE
@MelanieWendland @fjord
#sdnc13