1. “Coffee is the most consumed and purchased beverage in the
“Coffee is the most consumed and purchased beverage in the world.” Please, provide your
point of view regarding this statement – do you agree, do you disagree? Why? In your
explanation/research, please, focus on the Canadian and Vancouver markets. (three
pages)Who do they target? Your explanation needs to include how they sell. Do you think
it’s a good choice? (two pages)How do you describe the industry and competitive
environment? (three pages)In your conclusion, please, provide your brief recommendation
(one paragraph) to the company for the nearest future, considering their challenges. (FONT:
12 New Times Roman, double-space between lines, Apply APA Rules)Write an executive
summary and a problem identification on the separate page (this part is NOT included in
the page limit)