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How to Transform Your Static Content into an Interactive Experience

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How to Transform Your Static Content into an Interactive Experience

  1. 1. How to Transform Your Static Content into an Interactive Experience Corinne Schmid VP of Marketing Corinne.Schmid@rockcontent.com
  2. 2. About Rock Content Rock offers premium content experiences and digital marketing services. We connect brands with our vetted talent network and content solutions to enable opportunities for growth.
  3. 3. Today We’ll Cover: ● How to analyze your content for interactive potential ● The types of interactive experiences you can use to repurpose your content ● How interactive content and static content can work together ● Q&A
  4. 4. What is Interactive Content?
  5. 5. Time for a Poll!
  6. 6. Interactive Content by the Numbers Conversion rates nearly double when content is made interactive, compared to static counterparts. 91% of B2B buyers prefer interactive and visual content to static content.
  7. 7. Interactive Content Performs Better.
  8. 8. Getting Started with Interactive Content
  9. 9. How to Choose a Static Piece for Your Interactive Experience Look For: Statistics Questions Past Performance Length
  10. 10. Strategizing Your Content Piece Ask these questions: ● What new research is available or needs updating? ● What format would resonate with your audience? ● What channel support is needed to promote the content? ● What is the best timing and cadence to deliver the content? ● How can sales and other departments use this content to enrich their touchpoints with prospects?
  11. 11. Interactive Content Types: The Assessment
  12. 12. Interactive Content Types: The ROI Calculator
  13. 13. Interactive Content Types: The eBook
  14. 14. How Does Repurposing into Interactive Content Pay Off? ● Increase site retention ● Collect declared-data & insights ● Scalable personalization ● Save money
  15. 15. Example: DHL Express Landing Pages ● DHL needed to manage hundreds of landing pages ● By making them interactive, they can A/B test
  16. 16. Example: Progress eBook ● Progress used qualifying questions to segment their eBook ● This allowed users to easily find relevant information.
  17. 17. Example: Interactive Infographic ● Analyze your content - Print out the report, highlight, and outline the most important stats or points ● Map it out - Once you have everything outlined, you can begin design and content writing. Look for opportunities to: ○ Create charts (great for animations) ○ Add quiz questions ○ Add poll questions ○ Provide tips
  18. 18. How Static and Interactive Content Pieces Work Together ● Add an interactive element to a blog ● Provide a CTA to download a PDF ● Send follow up assets in a drip, post-event or webinar campaign
  19. 19. Repurposing Your Static Content ● Take inventory of what you have ● Create a content plan ● Look for potential interactive elements ● Decide on your interactive content type ● Allow interactive and static content to work together Summary:
  20. 20. With Ion, you can make... Interactive eBooks Assessments Calculators Quick Start Templates Interactive Infographics Interactive White Papers Landing Pages & Microsites Resource Libraries Solution Finders Quizzes Configurators Lookbooks & Tours
  21. 21. 82% average growth in month over month revenue Ion Generates Measurable Results 4X higher e-commerce conversions, exceeding goal by 80% 10X more sales opportunities over a two-year span 36% increase in conversions in first interactive launch
  22. 22. Q&A Submit your questions! Corinne Schmid VP of Marketing Corinne.Schmid@rockcontent.com

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