Data Focused Content
Becomes a Priority
What is Data
Data driven content marketing means
knowing exactly what your audience is
looking for using all the available web
analytics tools, and then tailoring, formatting,
and timing your content accordingly.
● Optimize your content for
better performance - what does
your audience really want?
● Develop new content that tells
the right story and is impactful
● Align your content strategy
across all departments - sales,
marketing, and customer
Personalization that is not
“First Name” “Company Name” inserted into the content
does not tell the reader that you have an understanding of
what they are looking to accomplish.
Relevant content that is
delivered to the user at the
right time in their journey
and in the right context.
that is impactful
74% of customers
feel frustrated when
is not personalized.
Aligning Content with
the Customer Journey
The Customer Journey Doesn’t
End at Conversion
Going in to 2020, we will see more marketers focused on creating
content at every stage of the customer journey -- from the content
that convinced them to make a purchase to the piece that keeps
them committed to the relationship. Content is important at every
stage of the customer journey.
What Does the
Increased Usage in
What is User Generated Content?
User-generated content, alternatively known as user-
created content, is any form of content, such as
images, videos, text and audio, that have been posted
by users on online platforms such as social media.
How to Use
● Social Media
● Email Campaigns
● Case Studies
● Customer Testimonials
● and more...
Employee Generated Content provides
fresh perspectives and ideas and can
boost trust and credibility for the brand.
98% of employees use
at least one social
media site for personal
use, of which 50% are
already posting about
Interactive Content for
Internal Communication &
Interactive content is content that
users actively engage with in order
to receive personalized outcomes.
… and the primary goal for most
interactive content experiences we
launch here is increased
engagement and learnings.
Interactive Content can
tell you more about your
● Resource Libraries with
● Employee Surveys and
● Fun, light-hearted
● Interactive Landing
Pages for Requests, etc.
Parece que tem um bloqueador de anúncios ativo. Ao listar o SlideShare no seu bloqueador de anúncios, está a apoiar a nossa comunidade de criadores de conteúdo.
Atualizámos a nossa política de privacidade.
Atualizámos a nossa política de privacidade de modo a estarmos em conformidade com os regulamentos de privacidade em constante mutação a nível mundial e para lhe fornecer uma visão sobre as formas limitadas de utilização dos seus dados.
Pode ler os detalhes abaixo. Ao aceitar, está a concordar com a política de privacidade atualizada.