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THE ESSENTIAL
PRODUCT LAUNCH
TOOLKIT
25TOOLS FOR PRODUCT MARKETERS
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
QUALAROO.COM
RESEARCH
QUALAROO
QUICK POP-UP SURVEYS ONSITE.
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RESEARCH
SNAP ENGAGE
LIVE CHAT FOR ANY WEBSITE.
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GOOGLE.COM/INSIGHTS/CONSUMERSURVEYS
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MARKET RESEARCH SURVEYS ACROSSTHE GOOGLE NETWORK.
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THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
VERIFYAPP.COM
TEST & BUILD
VERIFY
MANUALLY A/BTEST MOCKUPS.
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DOCS.GOOGLE.COM
TEST & BUILD
GOOGLE DOCS
COLLABORATIVELY CREATE AND EDIT DOCUMENTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
TRELLO.COM
TEST & BUILD
TRELLO
PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
DRAFTIN.COM
TEST & BUILD
DRAFT
COLLABORATIVE WRITINGTOOL.
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HIPCHAT.COM
TEST & BUILD
HIPCHAT
SIMPLE GROUP CHAT.
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ATLASSIAN.COM/SOFTWARE/JIRA
TEST & BUILD
JIRA
PROJECT MANAGEMENT SOFTWARE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
TECHSMITH.COM/JING
TRAIN
JING
RECORDVIDEO SCREEN CAPTURES.
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GOOGLE.COM/+/LEARNMORE/HANGOUTS
TRAIN
GOOGLE HANGOUTS
GROUPVIDEO CALLS.
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APPLE.COM/MAC/KEYNOTE
TRAIN
KEYNOTE
CREATE BEAUTIFUL PRESENTATIONS.
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THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
GOOGLE.COM/ALERTS
LAUNCH
GOOGLE ALERTS
CUSTOMIZABLE NEWS ALERTS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
HOOTSUITE.COM
LAUNCH
HOOTSUITE
SOCIAL MEDIA MANAGEMENTTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
PRWEB.COM
LAUNCH
PRWEB
DISTRIBUTE PRESS RELEASES.
@SCOTTSEIFFER SCOTTSEIFFER.COM
EVENTBRITE.COM
LAUNCH
EVENTBRITE
EVENT PLANNINGTOOL.
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BUFFERAPP.COM
LAUNCH
BUFFER
SOCIAL MEDIA MANAGEMENTTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
SPLASHTHAT.COM
LAUNCH
SPLASH
EVENT PLANNINGTOOL.
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
RESEARCH
TEST & BUILD
TRAIN
LAUNCH
MEASURE
@SCOTTSEIFFER SCOTTSEIFFER.COM
GOOGLE.COM/ANALYTICS
MEASURE
GOOGLE ANALYTICS
WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
LOOKER.COM
MEASURE
LOOKER
BUSINESS INTELLIGENCE AND ANALYTICS.
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KISSMETRICS.COM
MEASURE
KISSMETRICS
CUSTOMER INTELLIGENCE AND WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
MYSQL.COM
MEASURE
MYSQL
OPEN SOURCE RELATIONAL DATABASE.
@SCOTTSEIFFER SCOTTSEIFFER.COM
ADOBE.COM/SOLUTIONS/DIGITAL-MARKETING
MEASURE
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WEB ANALYTICS.
@SCOTTSEIFFER SCOTTSEIFFER.COM
TABLEAUSOFTWARE.COM
MEASURE
TABLEAU
DATAVISUALIZATION.
@SCOTTSEIFFER SCOTTSEIFFER.COM
THE ESSENTIAL PRODUCT
LAUNCHTOOLKIT
SHARE THIS DECK
VISIT SCOTTSEIFFER.COM
FOR MORE PRODUCT MARKETING INFO
CONNECT TO SAY HELLO
@SCOTTSEIFFER

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The Essential Product Launch Toolkit