A quick chat from Scott NIckels @scott5cents on tools for SEO

1. Insider Tips, Tools & Tactics for Search Marketing Success
An SEO Perspective
Scott Nickels

2. SEO Tools?
• Lots of tools to choose from
• Happy to discuss “enterprise SEO” tools
• BrightEdge
• Conductor
• SEO Clarity
• Searchmetrics
• Today’s focus
• “free” tools
• Paid tools
• Other tools

3. Your Most Powerful SEO Tools?
• Your Browser!
• “Google it”
• Your competition isn’t hiding.
• Keyword research gut check – is it relevant??
• https://www.google.com/intl/en/chrome/
• http://www.mozilla.org/en-US/firefox/new/

4. Toolbars for your browser
• Chris Pederick’s Web Developer toolbar
• http://chrispederick.com/work/web-developer/
• SEOmoz toolbar
• http://www.seomoz.org/seo-toolbar
• SEO Book toolbar
• http://tools.seobook.com/seo-toolbar/

5. Free tools in your browser
• Keyword Research?
• SpyFu – www.spyfu.com
• Keyword Spy – www.keywordspy.com
• Keyword Eye – www.keywordeye.com (if you like word clouds!)
• Competitor Analysis?
• Analytics SEO – www.analyticsseo.com
• NicheWatch – www.nichewatch.com
• Link Analysis
• Open Site Explorer – www.opensiteexplorer.com
• The Swiss Army knife
• Screaming Frog – http://www.screamingfrog.co.uk/seo-spider/

6. Paid tools
• All-in-ones
• SEOmoz Pro – www.seomoz.org - the standard
• SEMrush – www.semrush.com - competitor and KW
• Raven Tools – www.raventools.com - good social component
• Links
• Majestic SEO – www.majesticseo.com
• Linkdex – www.linkdex.com
• If you MUST provide ranking reports…
• Authority Labs – www.authoritylabs.com

7. Productivity tools
• Evernote!
• IFTTT
• Skitch – screen grabs
• Feedly (sadly)
• LastPass

8. SEMPO Atlanta – SEO tools
J. Scott Nickels
scott.nickels@gmail.com
: @scott5cents
: www.linkedin.com/in/scottnickels