10. Member Turnover Analysis Trend Sparkline 2007 2008 2009 2010 2011 Members At The Start Of The Year New Members Joining That Year Members Renewing Members Leaving Members At The End Of The Year Net Gain or Loss
18. Who failed to join? What happened? ‘Fail-To-Join’ Research Make sure your efforts are going to be productive! Wrong target? Wrong message? Poor impression? Weak benefit package? Not convinced of value for money?
20. Net Promoter Score How likely are you to recommend membership to a colleague or friend? Who currently recommends membership?
28. How Does The Planning Process Need The Research Data? Raw Interpreted With Recommendations Useful Analysis Tools SWOT CATWOE 6 Hats 5 Whys MoSCoW
29. Now You Have The Research You Need To Start The Formal Planning Session Targets Messages Tactics etc…