Personal Information
Organização/Local de trabalho
Greater Detroit Area United States
Cargo
Senior Content Strategist at Quicken Loans
Setor
Writing / Publishing
Sobre
As a digital content strategist, my goal is to create engaging and useful content for real, live humans. When digital content is at its best, it communicates as vividly as a face-to-face conversation. To do this right, context is everything. Who is your user? Why is she here? What does she want to know? What will make her feel like it was worth her time to read your content?
It’s not easy to get that just right. So I use customer research, data analytics, and personas to create content strategies, models, and guidelines that focus on satisfying user information needs with simple, straightforward, and engaging messages and information. I’ve done my job when users feel confident, smart, an...
Marcadores
content modeling
content strategy
content management
david allen
merlin mann
knowledge work
getting things done
personal productivity
Ver mais
Apresentações
(2)Gostaram
(10)CMS Selection: The "C" is for Content! - Confab Central 2015
Anne Casson
•
Há 8 anos
Why Our Content SUCKS
Jonathon Colman
•
Há 11 anos
Making Presentations Better
Rand Fishkin
•
Há 12 anos
Midwest UX '12: Mapping the Experience
Chris Risdon
•
Há 11 anos
Content Strategy: Why Now?
Rachel Lovinger
•
Há 12 anos
Who Moved My Brain? Revaluing Time and Attention
merlinmann
•
Há 15 anos
A Brief (and Practical) Introduction to Information Architecture
Louis Rosenfeld
•
Há 16 anos
Confab 2011: eBay use case - Implementing a Content Strategy within virtual, diverse teams
nikki tiedtke
•
Há 13 anos
NPR's Digital Distribution and Mobile Strategy
Daniel Jacobson
•
Há 13 anos
Context Modeling For Web Development
Daniel Eizans
•
Há 12 anos
Personal Information
Organização/Local de trabalho
Greater Detroit Area United States
Cargo
Senior Content Strategist at Quicken Loans
Setor
Writing / Publishing
Sobre
As a digital content strategist, my goal is to create engaging and useful content for real, live humans. When digital content is at its best, it communicates as vividly as a face-to-face conversation. To do this right, context is everything. Who is your user? Why is she here? What does she want to know? What will make her feel like it was worth her time to read your content?
It’s not easy to get that just right. So I use customer research, data analytics, and personas to create content strategies, models, and guidelines that focus on satisfying user information needs with simple, straightforward, and engaging messages and information. I’ve done my job when users feel confident, smart, an...
Marcadores
content modeling
content strategy
content management
david allen
merlin mann
knowledge work
getting things done
personal productivity
Ver mais