An introduction to Web-based content tools used to help deliver and support continuing medical education. Presentation delivered at the Alliance for Continuing Education in the Health Professions (ACEHP) 2013 Conference in San Francisco, CA. Session F3. February 1, 2013 Scott Bradbury - AAP Jeremy Lundberg - DLC Solutions Ben Clark - ASCO Olivier Petinaux - ACS

1. Using Technology:
An Introduction to
Content Tools

2.  Scott Bradbury
American Academy of Pediatrics
 Jeremy Lundberg
DLC Solutions LLC
 Ben Clark
American Society of Clinical Oncology
 Olivier Petinaux
American College of Surgeons

3. Disclosures
 Scott Bradbury
Nothing to disclose
 Jeremy Lundberg
Sells technology to CE providers
 Ben Clark
Nothing to disclose
 Olivier Petinaux
Nothing to disclose

11. Our topics
 Using WordPress to Tie Together Content and
Integrate an LMS and Assessments
(Jeremy Lundberg)
 Integrating Multimedia (YouTube)
(Ben Clark)
 Using QR Codes
(Olivier Petinaux)
 Integrating Wikis and Blogs
(Scott Bradbury)
 Using SlideShare
(Ben Clark)

12. Using Technology: An introduction
to content tools-QR Codes
Olivier Petinaux, MS
Senior Manager, Distance Education and E-
Learning
American College of Surgeons

13. Using Technology: An introduction
to content tools-QR Codes
Nothing to disclose

14. Using Technology: An introduction
to content tools
QR Code
Stands for
Quick Response Code
It’s a matrix barcode-up to 7,089 characters
It’s faster to read
Has greater storage capacity
Free of any licensing
Originated at Toyota for inventory tracking system back in 1994

15. Using Technology: An introduction
to content tools-QR Codes
What you need:
a QR code to publish
Free or fee services online
a QR reader to scan it
Mobile apps in Google Play or App store

16. Using Technology: An introduction
to content tools-QR Codes
Uses of QR codes:
Retail
Advertisement
Uses of encrypted QR codes:
Governments
Banking

17. Using Technology: An introduction
to content tools-QR Codes
Common Sense applies:
Do not scan QR code that you are not
familiar with its provider

18. Using Technology: An introduction
to content tools-QR Codes
Uses of QR code in Continuing Medical Education
• Advertisements of CME programs and products
• Contact Information
• ePosters
• Links to resources of society
And more…

19. Using Technology: An introduction
to content tools-QR Codes
An example of QR code use:
Link to registration site for Annual Meeting
Annual Meeting to link to educational content

20. Using Technology: An introduction
to content tools-QR Codes
What do I need to know before using QR codes:
• Look at your target audience
• Plan what content you want to link QR code to
• Setup to track usage
• Generate QR code to that link/information
• Make list of places QR code gets published at
• Do not flood your audience with QR codes
• Start small and free…or…outsource

21. Using Technology: An introduction
to content tools-QR Codes
Resources:
Google “QR code generator”
Go to mobile device’s app store
Search “QR code reader”

22. Using Technology: An introduction
to content tools-QR Codes
Facts at our fingertips:
More smartphones
More information
More linkages
QR codes can facilitate reach:
Ease of use
Widely used
Secure (if needed)

23. Using Technology: An introduction
to content tools-QR Codes
Thank you opetinaux@facs.org

24. Integrating Wikis and
Blogs
{ Scott Bradbury
Director of E-Learning
American Academy of Pediatrics
sbradbury@aap.org
Twitter: @elearningCME

25. Become
Recognized Expert
Search Engine Reach New
Rankings Audience
Why
Blog?
Promote
Communicate
Products/Services
Branding

26. Blogs
• No technical knowledge required
• Content published in a chronological fashion
• You can allow readers to leave comments
• Instant distribution of information (pingbacks
and RSS)
• Internal and external links
• Permalinks – every post has its individual web
address
• Wordpress, Typepad, Squarespace, Blogger

28. Wikis
• Centered around user-generated content
• Lot’s of free standalone sites you can
use…PBWorks, Wikispaces, Wikia, etc.
• Also can develop inside your LMS
• Revision history very important

31. SlideShare
• Free-access slide hosting website
• Similar to YouTube but for slideshows, not videos
• Files can be uploaded privately or publicly
(PowerPoint, PDF, Keynote, or OpenOffice)
• Users can follow others to “like”, “favor” and download
content, creating a network of users with similar
interests

32. SlideShare
• Sidebar shows presentations that are similar to what is
being viewed
• Each presentation upload accompanied by HTML code
that can be embedded on any webpage
• Ability to link presentations to LinkedIn profile
• “GoPro” option allows for enhanced customization and
analytics of content (fee-based)