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Design for Social Impact
                    Sarah Malin
                       GES Day
              February 23, 2013
Goals for Our Session
 •Reveal how the built environment can be an
 empowering tool for behavior and social change.

 •Give a brief summary of the Design for Social
 Impact movement.

 •Inspire you to be a critical thinker about your
 environment.
Hello!
 What’s your name?

 What are you majoring in?

 What can’t you leave the house without?

 Why are you interested in this topic?
What’s important to you?

               …to me?

                …to us?
“” Culture
denotes an historically transmitted pattern of
meanings … a system of inherited
conceptions … by means of which men
communicate, perpetuate, and develop their
knowledge about and attitudes toward life.

                 –Clifford Geertz
“Well, the water, to me, represents the earth
and all the things that happen on the earth,
reality. And the moonlight represents our
dreams and our minds.”

“And…”

“And the reflection… well, I guess the
reflection represents art. It’s what lies between
our dreams and reality.”

                  –An Object of Beauty,
                         Steve Martin
Values lead us.

Our creations remind us.
Design for
Social Impact
              Changing our
       environment helps us
          change behaviors.
We’re getting better at



                  Empathy
But we also need more



         Participation
The designed environment must be
a symbol of intention,
not a mandated constraint. It is a



     Tool for
   Empowerment
Through a process that brings Anthropology and design thinking into an
architecture project schedule…
…we rigorously study and engage communities…
…create frameworks of behavior and experiential goals…
…and manifest these into a spatial concept.
Your turn.
How can we improve higher
       education?
Reframe




Rather than the noun:   …use the verb:
 “higher education”      “learning”
How can we improve learning?
Group Discussion

   What does “learning” mean?

   What does learning look like?
How can we use the built
environment to better bring forth
        this definition?
Reflect.
 What gets you out of bed in the morning?

 Where do you go to be inspired?

 Where do you go to be productive?
Analyze.
 How do you feel in this room?

 What does this room expect you to do?

 How does learning happen here? How
 does it compare to the places where you
 are inspired and productive?

 Does this room facilitate what you
 defined as learning?
Reimagine.
 What is your ideal daily routine?

 What should the campus look like or
 involve to best support your ideal daily
 routine?
Group 1
•Dorms in the center, campus circular
around that core – “build around the
human element”
•Everything you need is on campus
•Food truck brings food throughout
•“Really green” – landscaping
everywhere
•“Combine inspiring places” –
performance is located on the lake
Group 2
•Centralized campus
•Dorms arranged around an outdoor
gathering area
•“Dome” library
  –Green space inside
  –Open-air
  –Encourage breaks
•Put amenities near the living area
Group 3
•Dynamic running trails
•Personal transportation (i.e. segways)
•Round tables to encourage group
gathering
•Support “me time”
•Collaborative, comfortable class
spaces
Group 4
•Outside:
  –Outdoor hangout space
  –More outdoor activities
•Moving through:
  –More transportation
  –Easier transportation
  –Functional walkways
•Campus buildings:
  –Less of a north/south campus
   divide
  –Art inside and outside
  –Timeless, classic design
  –Transparency
  –Large areas and comfy furniture
•Student center:
  –Central social place
  –Student ownership – displayed
   work
   –Tall ceilings
Sarah Malin
1117 W. Dickens Ave, Apt 2
     Chicago, IL 60614
  sarahmalin@gmail.com
      Sarahmalin.com
      (914)400-5159
Insights
•Participants recognized outdated design intentions and reflected on how
these are either irrelevant or create a harmful pattern
    –i.e. North/South campus divide originally a Methodist intention to
     separate fraternities from sororities but now creates an unfortunate
     divide across the campus
    –i.e. Coat hooks in the classroom are remnants from old behaviors that
     are no longer practiced
•Design-wise, participants favored a centralized, student-centered campus
with plenty of social spaces and connections to nature.
•Participants had different interpretations and opinions of the classroom
    –This shows us that design will never be universally good or bad. The
     physical environment can’t satisfy everyone and can’t keep up with the
     pace of societal change. Instead of striving for universality, we can
     empower users to critique their environment, change their surroundings,
     and feel free to act the way they need to in any context. This allows
     them to better communicate their needs and to help designers keep
     their environment relevant.

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GES Day 2013: Design for Social Impact

  • 1. Design for Social Impact Sarah Malin GES Day February 23, 2013
  • 2. Goals for Our Session •Reveal how the built environment can be an empowering tool for behavior and social change. •Give a brief summary of the Design for Social Impact movement. •Inspire you to be a critical thinker about your environment.
  • 3. Hello! What’s your name? What are you majoring in? What can’t you leave the house without? Why are you interested in this topic?
  • 4. What’s important to you? …to me? …to us?
  • 5. “” Culture denotes an historically transmitted pattern of meanings … a system of inherited conceptions … by means of which men communicate, perpetuate, and develop their knowledge about and attitudes toward life. –Clifford Geertz
  • 6. “Well, the water, to me, represents the earth and all the things that happen on the earth, reality. And the moonlight represents our dreams and our minds.” “And…” “And the reflection… well, I guess the reflection represents art. It’s what lies between our dreams and reality.” –An Object of Beauty, Steve Martin
  • 7. Values lead us. Our creations remind us.
  • 8.
  • 9. Design for Social Impact Changing our environment helps us change behaviors.
  • 10.
  • 12. But we also need more Participation
  • 13. The designed environment must be a symbol of intention, not a mandated constraint. It is a Tool for Empowerment
  • 14. Through a process that brings Anthropology and design thinking into an architecture project schedule…
  • 15. …we rigorously study and engage communities…
  • 16.
  • 17. …create frameworks of behavior and experiential goals…
  • 18. …and manifest these into a spatial concept.
  • 20. How can we improve higher education?
  • 21. Reframe Rather than the noun: …use the verb: “higher education” “learning”
  • 22. How can we improve learning?
  • 23. Group Discussion What does “learning” mean? What does learning look like?
  • 24.
  • 25. How can we use the built environment to better bring forth this definition?
  • 26. Reflect. What gets you out of bed in the morning? Where do you go to be inspired? Where do you go to be productive?
  • 27.
  • 28. Analyze. How do you feel in this room? What does this room expect you to do? How does learning happen here? How does it compare to the places where you are inspired and productive? Does this room facilitate what you defined as learning?
  • 29.
  • 30. Reimagine. What is your ideal daily routine? What should the campus look like or involve to best support your ideal daily routine?
  • 31. Group 1 •Dorms in the center, campus circular around that core – “build around the human element” •Everything you need is on campus •Food truck brings food throughout •“Really green” – landscaping everywhere •“Combine inspiring places” – performance is located on the lake
  • 32. Group 2 •Centralized campus •Dorms arranged around an outdoor gathering area •“Dome” library –Green space inside –Open-air –Encourage breaks •Put amenities near the living area
  • 33. Group 3 •Dynamic running trails •Personal transportation (i.e. segways) •Round tables to encourage group gathering •Support “me time” •Collaborative, comfortable class spaces
  • 34. Group 4 •Outside: –Outdoor hangout space –More outdoor activities •Moving through: –More transportation –Easier transportation –Functional walkways •Campus buildings: –Less of a north/south campus divide –Art inside and outside –Timeless, classic design –Transparency –Large areas and comfy furniture •Student center: –Central social place –Student ownership – displayed work –Tall ceilings
  • 35. Sarah Malin 1117 W. Dickens Ave, Apt 2 Chicago, IL 60614 sarahmalin@gmail.com Sarahmalin.com (914)400-5159
  • 36. Insights •Participants recognized outdated design intentions and reflected on how these are either irrelevant or create a harmful pattern –i.e. North/South campus divide originally a Methodist intention to separate fraternities from sororities but now creates an unfortunate divide across the campus –i.e. Coat hooks in the classroom are remnants from old behaviors that are no longer practiced •Design-wise, participants favored a centralized, student-centered campus with plenty of social spaces and connections to nature. •Participants had different interpretations and opinions of the classroom –This shows us that design will never be universally good or bad. The physical environment can’t satisfy everyone and can’t keep up with the pace of societal change. Instead of striving for universality, we can empower users to critique their environment, change their surroundings, and feel free to act the way they need to in any context. This allows them to better communicate their needs and to help designers keep their environment relevant.