SlideShare uma empresa Scribd logo
1 de 36
Baixar para ler offline
Online Fundraising 101

      Stacy Clinton
      July 15, 2009
Today’s discussion
• Overview of different approaches to
  raising money on the web
• Maximize your website
• Free/low-cost online resources
• Goal: provide a basic understanding of the
  options and a set of tools to get started in
  online fundraising
Some stats
  • Reasons people visit nonprofit sites are:
          – news and events (40%)
          – to stay informed about the cause the organization
            addresses (40%)
          – Almost one in five (18%) website visitors are there
            specifically to make a financial contribution*
  • Younger generations are very comfortable
    online, especially in social media
  • The number of people over 70 years old online
    increased 60% in the past year**

*from “Trends in Constituent Satisfaction with Nonprofit Websites” report by ForeSee Results 2009
** from “Generations Online in 2009” by Fox & Jones, Pew Internet & American Life Project
Raising money on the web
• Donation Forms – many possibilities
    – Guidestar/Network for Good,
      Google Checkout, Amazon Checkout, PayPal,
      Convio, Blackbaud
•   Trust plays a role
•   Only ask for information you need
•   Include opt-in language
•   Thank donors throughout the process
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Raising money on the web
• Consider:
  – Cost per transaction
  – Data security
  – What donor information will you be able to
    collect?
  – Will the donation form allow an opt-in?
  – Does the donation form allow tribute giving or
    designations?
  – Are you able to brand the form with your
    design?
Raising money on the web
• Email Campaigns
• Fundraising events with an online
  component
• Tribute pages
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Raising money on the web
• Thank your online donors
• Keep connection with them via email
  communications
  – Create a series of messages to reinforce
    relationship and bring them closer
  – Make sure the messages match their
    expectations
Not Just a Donation Button
• “Donate Now” button is just the first step
• Your website and communications should
  build trust, reinforce your mission and
  educate how a donation will make a
  difference.
Maximize your website
• Donation button – must be easy to find
• Content that engages visitors quickly
  – 5 second rule
  – Taglines
• Show visitors how their donation helps
• Each page should have a goal
  –   Click to read more
  –   Email signup
  –   Donate
  –   Etc.
Maximize your website
• Know your donors!
• Create content for them, not for you
• Provide easy pathways for them to find the
  information they seek
• Keep content short and relevant
  – Cut it in half, then cut it in half again
• Tell stories, show success
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Online Fundraising 101
Maximize your website
• Make sure potential constituents can find
  you online:
  – Search Engine Optimization
  – Keywords
  – Landing pages
  – Links from other websites
• Google Grants
• Google Analytics
Build Your List
• Offer email newsletter signups on every
  page, in the same place
• Make the offer relevant and interesting to
  the donor
• Don’t require too much information on the
  form (eliminate barriers)
• Make sure the communications you
  promise at sign-up match what you deliver
Online Fundraising 101
Online Fundraising 101
Free/low-cost online resources
•   www.fundraising123.org
•   www.nten.org
•   www.idealware.org
•   www.techsoup.org
•   www.justgive.org
•   www.guidestar.org
•   Even the “big guys” have lots of free helpful
    information:
    – www.convio.com
    – www.blackbaud.com
Free/low-cost online resources
•   www.networkforgood.com
•   www.goodsearch.com
•   www.goodsearch.com/goodshop.aspx
•   Facebook Causes
•   www.firstgiving.com
A word about “social”
• Facebook, Twitter, LinkedIn, etc.
  – Have specific plan, incremental goals
  – Not always a slam dunk for fundraising
  – A good way to reach constituents and have a
    conversation with them, strengthen
    relationships
  – Require significant staff resources to provide
    timely updates and immediate responses that
    users expect
Thank you!
      Questions?
stacy.clinton@lpfch.org
     650.724.2786

Mais conteúdo relacionado

Mais procurados

Tennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit ExcellenceTennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
 
Social Media for Fundraising
Social Media for FundraisingSocial Media for Fundraising
Social Media for FundraisingSusan Chavez
 
Fundraiser Campaign Webinar
Fundraiser Campaign WebinarFundraiser Campaign Webinar
Fundraiser Campaign WebinarGlobalGiving
 
Digital And Social Media Linked In
Digital And Social Media Linked InDigital And Social Media Linked In
Digital And Social Media Linked Incrmurray30
 
Can Crowd Funding Work in Higher Ed?
Can Crowd Funding Work in Higher Ed?Can Crowd Funding Work in Higher Ed?
Can Crowd Funding Work in Higher Ed?JeffTe
 
3 ways to diversify your online fundraising in 2014
3 ways to diversify your online fundraising in 20143 ways to diversify your online fundraising in 2014
3 ways to diversify your online fundraising in 2014FirstGiving
 
FirstGiving Fundraising Bootcamp week 3
FirstGiving Fundraising Bootcamp week 3FirstGiving Fundraising Bootcamp week 3
FirstGiving Fundraising Bootcamp week 3FirstGiving
 
Is Your Website Helping or Hurting Your Business?
Is Your Website Helping or Hurting Your Business?Is Your Website Helping or Hurting Your Business?
Is Your Website Helping or Hurting Your Business?AudienceView
 
Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Jordan Brown
 
Charity Fraud Awareness - How to Communicate More Effectively With Your Donors
Charity Fraud Awareness - How to Communicate More Effectively With Your DonorsCharity Fraud Awareness - How to Communicate More Effectively With Your Donors
Charity Fraud Awareness - How to Communicate More Effectively With Your DonorsCanadaHelps / MyCharityConnects
 
8 Online Strategies to Grow Your Downtownsh course
8 Online Strategies to Grow Your Downtownsh course8 Online Strategies to Grow Your Downtownsh course
8 Online Strategies to Grow Your Downtownsh coursestevendaily
 
How a nonprofit can survive and thrive in the world of crowd collaboration
How a nonprofit can survive and thrive in the world of crowd collaborationHow a nonprofit can survive and thrive in the world of crowd collaboration
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social MediaStan Robinson, Jr.
 

Mais procurados (19)

Women in development
Women in developmentWomen in development
Women in development
 
Tennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit ExcellenceTennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit Excellence
 
Social Media for Fundraising
Social Media for FundraisingSocial Media for Fundraising
Social Media for Fundraising
 
Fundraiser Campaign Webinar
Fundraiser Campaign WebinarFundraiser Campaign Webinar
Fundraiser Campaign Webinar
 
Digital And Social Media Linked In
Digital And Social Media Linked InDigital And Social Media Linked In
Digital And Social Media Linked In
 
Can Crowd Funding Work in Higher Ed?
Can Crowd Funding Work in Higher Ed?Can Crowd Funding Work in Higher Ed?
Can Crowd Funding Work in Higher Ed?
 
Oxfam
OxfamOxfam
Oxfam
 
Future Focus Presentation: Crowdfunding
Future Focus Presentation: CrowdfundingFuture Focus Presentation: Crowdfunding
Future Focus Presentation: Crowdfunding
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
3 ways to diversify your online fundraising in 2014
3 ways to diversify your online fundraising in 20143 ways to diversify your online fundraising in 2014
3 ways to diversify your online fundraising in 2014
 
FirstGiving Fundraising Bootcamp week 3
FirstGiving Fundraising Bootcamp week 3FirstGiving Fundraising Bootcamp week 3
FirstGiving Fundraising Bootcamp week 3
 
Is Your Website Helping or Hurting Your Business?
Is Your Website Helping or Hurting Your Business?Is Your Website Helping or Hurting Your Business?
Is Your Website Helping or Hurting Your Business?
 
Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016Great Apes Giving Day - Fundraising Training 2016
Great Apes Giving Day - Fundraising Training 2016
 
Charity Fraud Awareness - How to Communicate More Effectively With Your Donors
Charity Fraud Awareness - How to Communicate More Effectively With Your DonorsCharity Fraud Awareness - How to Communicate More Effectively With Your Donors
Charity Fraud Awareness - How to Communicate More Effectively With Your Donors
 
8 Online Strategies to Grow Your Downtownsh course
8 Online Strategies to Grow Your Downtownsh course8 Online Strategies to Grow Your Downtownsh course
8 Online Strategies to Grow Your Downtownsh course
 
Get Social with your Peer-to-Peer Fundraising Events
Get Social with your Peer-to-Peer Fundraising EventsGet Social with your Peer-to-Peer Fundraising Events
Get Social with your Peer-to-Peer Fundraising Events
 
How a nonprofit can survive and thrive in the world of crowd collaboration
How a nonprofit can survive and thrive in the world of crowd collaborationHow a nonprofit can survive and thrive in the world of crowd collaboration
How a nonprofit can survive and thrive in the world of crowd collaboration
 
Scoop.it sm4 np
Scoop.it sm4 np Scoop.it sm4 np
Scoop.it sm4 np
 
Growing Your Business with Social Media
Growing Your Business with Social MediaGrowing Your Business with Social Media
Growing Your Business with Social Media
 

Destaque

#Agile4Agencies - Agile2014 Orlando, FL
#Agile4Agencies - Agile2014 Orlando, FL#Agile4Agencies - Agile2014 Orlando, FL
#Agile4Agencies - Agile2014 Orlando, FLHiroshi Hiromoto
 
cinco mentes para la poesía y matematicas
cinco mentes para la poesía y matematicascinco mentes para la poesía y matematicas
cinco mentes para la poesía y matematicasRocío Cerón
 
Basisinformationen zu SaW2
Basisinformationen zu SaW2Basisinformationen zu SaW2
Basisinformationen zu SaW2Do Wel
 
Methodenlehrplan GWG 9 KvFG
Methodenlehrplan GWG 9 KvFGMethodenlehrplan GWG 9 KvFG
Methodenlehrplan GWG 9 KvFGDo Wel
 
Taller 3 parte 2-juliana becerra
Taller 3 parte 2-juliana becerraTaller 3 parte 2-juliana becerra
Taller 3 parte 2-juliana becerraveronicaserpa
 
Proyección del Uptime Institute hacia Latinoamérica
Proyección del Uptime Institute hacia LatinoaméricaProyección del Uptime Institute hacia Latinoamérica
Proyección del Uptime Institute hacia LatinoaméricaData Center Consultores
 
Optimization of physical parameters of α amylase
Optimization of physical parameters of α amylaseOptimization of physical parameters of α amylase
Optimization of physical parameters of α amylaseeSAT Publishing House
 
Stakeholder platforms to guide N2Africa business clusters in Tanzania
Stakeholder platforms to guide N2Africa business clusters in TanzaniaStakeholder platforms to guide N2Africa business clusters in Tanzania
Stakeholder platforms to guide N2Africa business clusters in TanzaniaILRI
 
Developers Transflex Installation
Developers Transflex InstallationDevelopers Transflex Installation
Developers Transflex Installationguest470ea8
 
Studies and mechanical tries regarding the cutting
Studies and mechanical tries regarding the cuttingStudies and mechanical tries regarding the cutting
Studies and mechanical tries regarding the cuttingeSAT Publishing House
 
Ping Pigeon Yoshi
Ping Pigeon YoshiPing Pigeon Yoshi
Ping Pigeon Yoshide-pe
 
July 22, 2010 Signs Now Hollywood 151 - Portfolio
July 22, 2010      Signs Now Hollywood 151 - PortfolioJuly 22, 2010      Signs Now Hollywood 151 - Portfolio
July 22, 2010 Signs Now Hollywood 151 - PortfolioSignsNowHollywood151
 
Dissemination of ILRI-CSISA concentrate feed: A study of Samastipur and Muza...
Dissemination of ILRI-CSISA concentrate feed: A study  of Samastipur and Muza...Dissemination of ILRI-CSISA concentrate feed: A study  of Samastipur and Muza...
Dissemination of ILRI-CSISA concentrate feed: A study of Samastipur and Muza...ILRI
 
Web Basierter Religionsunterricht
Web Basierter ReligionsunterrichtWeb Basierter Religionsunterricht
Web Basierter Religionsunterrichtjtriepel
 
Lauretano Sign Group Overview
Lauretano Sign Group OverviewLauretano Sign Group Overview
Lauretano Sign Group Overviewyaronlew
 
Daily mcx newsletter 10 sep2014
Daily mcx newsletter 10 sep2014Daily mcx newsletter 10 sep2014
Daily mcx newsletter 10 sep2014snehastocktips
 

Destaque (19)

#Agile4Agencies - Agile2014 Orlando, FL
#Agile4Agencies - Agile2014 Orlando, FL#Agile4Agencies - Agile2014 Orlando, FL
#Agile4Agencies - Agile2014 Orlando, FL
 
cinco mentes para la poesía y matematicas
cinco mentes para la poesía y matematicascinco mentes para la poesía y matematicas
cinco mentes para la poesía y matematicas
 
Basisinformationen zu SaW2
Basisinformationen zu SaW2Basisinformationen zu SaW2
Basisinformationen zu SaW2
 
Methodenlehrplan GWG 9 KvFG
Methodenlehrplan GWG 9 KvFGMethodenlehrplan GWG 9 KvFG
Methodenlehrplan GWG 9 KvFG
 
Taller 3 parte 2-juliana becerra
Taller 3 parte 2-juliana becerraTaller 3 parte 2-juliana becerra
Taller 3 parte 2-juliana becerra
 
Proyección del Uptime Institute hacia Latinoamérica
Proyección del Uptime Institute hacia LatinoaméricaProyección del Uptime Institute hacia Latinoamérica
Proyección del Uptime Institute hacia Latinoamérica
 
basalto
basaltobasalto
basalto
 
Optimization of physical parameters of α amylase
Optimization of physical parameters of α amylaseOptimization of physical parameters of α amylase
Optimization of physical parameters of α amylase
 
Stakeholder platforms to guide N2Africa business clusters in Tanzania
Stakeholder platforms to guide N2Africa business clusters in TanzaniaStakeholder platforms to guide N2Africa business clusters in Tanzania
Stakeholder platforms to guide N2Africa business clusters in Tanzania
 
Developers Transflex Installation
Developers Transflex InstallationDevelopers Transflex Installation
Developers Transflex Installation
 
Trip of a LIfetime
Trip of a LIfetimeTrip of a LIfetime
Trip of a LIfetime
 
Studies and mechanical tries regarding the cutting
Studies and mechanical tries regarding the cuttingStudies and mechanical tries regarding the cutting
Studies and mechanical tries regarding the cutting
 
Ping Pigeon Yoshi
Ping Pigeon YoshiPing Pigeon Yoshi
Ping Pigeon Yoshi
 
July 22, 2010 Signs Now Hollywood 151 - Portfolio
July 22, 2010      Signs Now Hollywood 151 - PortfolioJuly 22, 2010      Signs Now Hollywood 151 - Portfolio
July 22, 2010 Signs Now Hollywood 151 - Portfolio
 
Dissemination of ILRI-CSISA concentrate feed: A study of Samastipur and Muza...
Dissemination of ILRI-CSISA concentrate feed: A study  of Samastipur and Muza...Dissemination of ILRI-CSISA concentrate feed: A study  of Samastipur and Muza...
Dissemination of ILRI-CSISA concentrate feed: A study of Samastipur and Muza...
 
Web Basierter Religionsunterricht
Web Basierter ReligionsunterrichtWeb Basierter Religionsunterricht
Web Basierter Religionsunterricht
 
Makers mark bottles
Makers mark bottlesMakers mark bottles
Makers mark bottles
 
Lauretano Sign Group Overview
Lauretano Sign Group OverviewLauretano Sign Group Overview
Lauretano Sign Group Overview
 
Daily mcx newsletter 10 sep2014
Daily mcx newsletter 10 sep2014Daily mcx newsletter 10 sep2014
Daily mcx newsletter 10 sep2014
 

Semelhante a Online Fundraising 101

Women in development
Women in developmentWomen in development
Women in developmentguest1945e7ca
 
The Changing Face of Philanthropy
The Changing Face of PhilanthropyThe Changing Face of Philanthropy
The Changing Face of PhilanthropyJocelyn Harmon
 
Tennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit ExcellenceTennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
 
Nonprofits and Technology: Fundraising in the Digital Age
Nonprofits and Technology: Fundraising in the Digital AgeNonprofits and Technology: Fundraising in the Digital Age
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
 
Online Fundraising for Goodwill Mission Advancement
Online Fundraising for Goodwill Mission AdvancementOnline Fundraising for Goodwill Mission Advancement
Online Fundraising for Goodwill Mission AdvancementKathryn Hall
 
Using Social Media to Increase Donations
Using Social Media to Increase DonationsUsing Social Media to Increase Donations
Using Social Media to Increase DonationsAbila
 
Online Marketing in the 21st Century
Online Marketing in the 21st CenturyOnline Marketing in the 21st Century
Online Marketing in the 21st Centuryrobertwalkermarketing
 
Online Fundraising 101
Online Fundraising 101Online Fundraising 101
Online Fundraising 101Abila
 
Festival 2016 - Usando o online e mobile para conseguir novos doadores
Festival 2016 - Usando o online e mobile para conseguir novos doadoresFestival 2016 - Usando o online e mobile para conseguir novos doadores
Festival 2016 - Usando o online e mobile para conseguir novos doadoresABCR
 
Beyond the Donation Form
Beyond the Donation FormBeyond the Donation Form
Beyond the Donation FormAbila
 
Making your Website Work for You - eTapestry User Group 2013
Making your Website Work for You - eTapestry User Group 2013Making your Website Work for You - eTapestry User Group 2013
Making your Website Work for You - eTapestry User Group 2013Blackbaud
 
Optimizing multi channel fundraising with etapestry 2014
Optimizing multi channel fundraising with etapestry 2014Optimizing multi channel fundraising with etapestry 2014
Optimizing multi channel fundraising with etapestry 2014Pam Dechert
 
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteersbelugasocial
 
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...Allegra Marketing Print Mail Corona, CA
 
Websites for donations and sponsorship
Websites for donations and sponsorshipWebsites for donations and sponsorship
Websites for donations and sponsorshipAndrew Killen
 
AFP Summer Institute 2012, Charleston, SC
AFP Summer Institute 2012, Charleston, SCAFP Summer Institute 2012, Charleston, SC
AFP Summer Institute 2012, Charleston, SCTina Arnoldi, MA, LPC
 
Inbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap UpInbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap UpHighRoad Solution
 
School Direct Fundraising Program Description
School Direct Fundraising Program DescriptionSchool Direct Fundraising Program Description
School Direct Fundraising Program Descriptionschooldirectfundraising
 

Semelhante a Online Fundraising 101 (20)

E-philanthropy
E-philanthropyE-philanthropy
E-philanthropy
 
Women in development
Women in developmentWomen in development
Women in development
 
The Changing Face of Philanthropy
The Changing Face of PhilanthropyThe Changing Face of Philanthropy
The Changing Face of Philanthropy
 
Tennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit ExcellenceTennessee Valley Institute for Nonprofit Excellence
Tennessee Valley Institute for Nonprofit Excellence
 
Nonprofits and Technology: Fundraising in the Digital Age
Nonprofits and Technology: Fundraising in the Digital AgeNonprofits and Technology: Fundraising in the Digital Age
Nonprofits and Technology: Fundraising in the Digital Age
 
Online Fundraising for Goodwill Mission Advancement
Online Fundraising for Goodwill Mission AdvancementOnline Fundraising for Goodwill Mission Advancement
Online Fundraising for Goodwill Mission Advancement
 
Using Social Media to Increase Donations
Using Social Media to Increase DonationsUsing Social Media to Increase Donations
Using Social Media to Increase Donations
 
Online Marketing in the 21st Century
Online Marketing in the 21st CenturyOnline Marketing in the 21st Century
Online Marketing in the 21st Century
 
Online Fundraising 101
Online Fundraising 101Online Fundraising 101
Online Fundraising 101
 
Festival 2016 - Usando o online e mobile para conseguir novos doadores
Festival 2016 - Usando o online e mobile para conseguir novos doadoresFestival 2016 - Usando o online e mobile para conseguir novos doadores
Festival 2016 - Usando o online e mobile para conseguir novos doadores
 
Beyond the Donation Form
Beyond the Donation FormBeyond the Donation Form
Beyond the Donation Form
 
Making your Website Work for You - eTapestry User Group 2013
Making your Website Work for You - eTapestry User Group 2013Making your Website Work for You - eTapestry User Group 2013
Making your Website Work for You - eTapestry User Group 2013
 
Ten Tips to Improve Your Website
Ten Tips to Improve Your WebsiteTen Tips to Improve Your Website
Ten Tips to Improve Your Website
 
Optimizing multi channel fundraising with etapestry 2014
Optimizing multi channel fundraising with etapestry 2014Optimizing multi channel fundraising with etapestry 2014
Optimizing multi channel fundraising with etapestry 2014
 
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers
2.0 Volunteers: Adapting & Communicating with the Latest Version of Volunteers
 
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...
Six Simple Strategies for Nonprofit Success Allegra Marketing Print Mail Coro...
 
Websites for donations and sponsorship
Websites for donations and sponsorshipWebsites for donations and sponsorship
Websites for donations and sponsorship
 
AFP Summer Institute 2012, Charleston, SC
AFP Summer Institute 2012, Charleston, SCAFP Summer Institute 2012, Charleston, SC
AFP Summer Institute 2012, Charleston, SC
 
Inbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap UpInbound Lunch Bunch- 2016-2017 Wrap Up
Inbound Lunch Bunch- 2016-2017 Wrap Up
 
School Direct Fundraising Program Description
School Direct Fundraising Program DescriptionSchool Direct Fundraising Program Description
School Direct Fundraising Program Description
 

Último

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..mathiasanna557
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEl Estrecho Digital
 

Último (8)

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surcharges
 

Online Fundraising 101

  • 1. Online Fundraising 101 Stacy Clinton July 15, 2009
  • 2. Today’s discussion • Overview of different approaches to raising money on the web • Maximize your website • Free/low-cost online resources • Goal: provide a basic understanding of the options and a set of tools to get started in online fundraising
  • 3. Some stats • Reasons people visit nonprofit sites are: – news and events (40%) – to stay informed about the cause the organization addresses (40%) – Almost one in five (18%) website visitors are there specifically to make a financial contribution* • Younger generations are very comfortable online, especially in social media • The number of people over 70 years old online increased 60% in the past year** *from “Trends in Constituent Satisfaction with Nonprofit Websites” report by ForeSee Results 2009 ** from “Generations Online in 2009” by Fox & Jones, Pew Internet & American Life Project
  • 4. Raising money on the web • Donation Forms – many possibilities – Guidestar/Network for Good, Google Checkout, Amazon Checkout, PayPal, Convio, Blackbaud • Trust plays a role • Only ask for information you need • Include opt-in language • Thank donors throughout the process
  • 8. Raising money on the web • Consider: – Cost per transaction – Data security – What donor information will you be able to collect? – Will the donation form allow an opt-in? – Does the donation form allow tribute giving or designations? – Are you able to brand the form with your design?
  • 9. Raising money on the web • Email Campaigns • Fundraising events with an online component • Tribute pages
  • 15. Raising money on the web • Thank your online donors • Keep connection with them via email communications – Create a series of messages to reinforce relationship and bring them closer – Make sure the messages match their expectations
  • 16. Not Just a Donation Button • “Donate Now” button is just the first step • Your website and communications should build trust, reinforce your mission and educate how a donation will make a difference.
  • 17. Maximize your website • Donation button – must be easy to find • Content that engages visitors quickly – 5 second rule – Taglines • Show visitors how their donation helps • Each page should have a goal – Click to read more – Email signup – Donate – Etc.
  • 18. Maximize your website • Know your donors! • Create content for them, not for you • Provide easy pathways for them to find the information they seek • Keep content short and relevant – Cut it in half, then cut it in half again • Tell stories, show success
  • 29. Maximize your website • Make sure potential constituents can find you online: – Search Engine Optimization – Keywords – Landing pages – Links from other websites • Google Grants • Google Analytics
  • 30. Build Your List • Offer email newsletter signups on every page, in the same place • Make the offer relevant and interesting to the donor • Don’t require too much information on the form (eliminate barriers) • Make sure the communications you promise at sign-up match what you deliver
  • 33. Free/low-cost online resources • www.fundraising123.org • www.nten.org • www.idealware.org • www.techsoup.org • www.justgive.org • www.guidestar.org • Even the “big guys” have lots of free helpful information: – www.convio.com – www.blackbaud.com
  • 34. Free/low-cost online resources • www.networkforgood.com • www.goodsearch.com • www.goodsearch.com/goodshop.aspx • Facebook Causes • www.firstgiving.com
  • 35. A word about “social” • Facebook, Twitter, LinkedIn, etc. – Have specific plan, incremental goals – Not always a slam dunk for fundraising – A good way to reach constituents and have a conversation with them, strengthen relationships – Require significant staff resources to provide timely updates and immediate responses that users expect
  • 36. Thank you! Questions? stacy.clinton@lpfch.org 650.724.2786