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Isidro F. Aguillo - Web Identity and positioning: Non-citation metrics for the SciELO journals

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One of the basic functions of the SciELO Publishing Model is to follow up the performance of journals, national collections, the network and the overall program. In the context of national collections, which in most cases are financed by public resources and are highly selective regarding indexing, the good performance of journals is expected in line with the specific objectives of SciELO to contribute to their sustainable increase of editorial quality, visibility, use and impact. In addition to the specific objectives that apply to the entire network, national collections are governed by priorities determined by national policies and conditions.

The performance of journals and SciELO collections are evaluated by the following criteria:

• Institutionality, which refers to institutions responsible for the journals and their respective research communities as indicators of credibility and operational sustainability of journals;

• Good practices of editing and scholarly communication, which refers to the adherence to the SciELO indexing criteria that implies in adherence to the good practices of scholarly communication and adoption of innovations;

• Visibility, Use and Impact, which refer to the following contexts:
◦ Access and downloads indicators to articles’ full text files in HTML and PDF formats;
◦ Citations indicators or metrics considering different journal indexes;
◦ Web presence indicators or altmetrics.

The scope proposed for this working group encompasses the analysis of journals performance in accordance with the above criteria, taking into account the specificities of different thematic areas and different countries. The analysis and discussion of these three dimensions will be conducted by scholarly communication and bibliometrics experts with the support of representatives of national collections, journal editors and specialists.

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Isidro F. Aguillo - Web Identity and positioning: Non-citation metrics for the SciELO journals

  1. 1. Web Identity and positioning Non-citation metrics for the SciELO journals Isidro F. Aguillo isidro.aguillo@csic.es
  2. 2. 2  JOURNAL IDENTITY – The problem of individual identity in the Latin America Portals of journals: Scielo, Redalyc, OJS (PKP)  POSITIONING – The problem with the URLs pseudo-hierarchy – SEO major issues – A proposal for increasing web visibility  NON CITATION METRICS – Full Picture • Altmetrics • Usagemetrics • Webometrics – Proposal for adding web indicators to Scielo AGENDA
  3. 3. 3 Uniformity of the contents (OJS/PKP) INDIVIDUAL JOURNAL IDENTITY LOST
  4. 4. 4 Rich Hypertextual Contents NO EXTRA CONTENTS
  5. 5. 5 Consequences: Journal identity lost in citations INDIVIDUAL JOURNAL IDENTITY LOST
  6. 6. 6  Journal profile – Journal unit at Scielo br – Competitors: Homepage and mirrors – Visibility in the search engines  Positioning and SEO facts – Structure of URLs: Confusing directory system – Lack of semantic content • URLs length. Not needed redirs • Incomplete Titles – Formal metadata y PDF properties  Metrics – Comments on the current scenario – Adding webometrics indicators: Feasibility and options Scielo.br
  7. 7. 7 Visibility in Google 1st 2nd HIGHER PORTAL PR OR BETTER CONTENTS? …
  8. 8. 8 Homepage at Scielo.br NO EXTRA CONTENTS
  9. 9. 9 Homepage of the Journal http://www.revistaabcd.com.br/ NO EXTRA CONTENTS
  10. 10. 10 Homepage of the Editor http://www.cbcd.org.br/publicacao_abcd_cbcd.html NO EXTRA CONTENTS
  11. 11. 11 Competitors: Extra info at DOAJ http://www.scielo.br/scielo.php?script=sci_ serial&pid=0102-6720&lng=en&nrm=iso https://doaj.org/toc/0102-6720 NO EXTRA CONTENTS
  12. 12. 12 Competitors: Mirror at PMC https://www.ncbi.nlm.nih.gov/pmc/journals/2852/ NO EXTRA CONTENTS
  13. 13. 13 Visibility in Bing 1st 2nd … HIGHER SCIELO PORTAL VISIBILITY
  14. 14. 14 Different indexing: Google vs Google Scholar http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext&tlng=es http://www.scielo.br/scielo.php?pid=S0004-27302014000800802&script=sci_arttext http://submission.scielo.br/index.php/abem/article/view/131251 pdf NO PDF
  15. 15. 15 Complex hierarchy in the scielo.br domain DIFFERENT SUBDOMAINS DIFFERENT DIRECTORIES
  16. 16. 16 Bad practices in Positioning URLs and <Title> No semantic content 34 useless characters codes 12 useless characters No mention to Scielo WHY?
  17. 17. 17 Metadata of the Journals NO METADATA
  18. 18. 18 Metadata of the papers (pdf version) NO METADATA
  19. 19. 19  Re-organize structure – More hierarchical organized URL naming – Shorter, semantic URLs for journals (URLs and Titles) – Focus on paper information (URLs and Titles)  Improve semantic scores – More web pages • Extra material • Open (moderated) comments – Metadata (rich properties in pdf)  Improve hypertextual scores – Larger density of internal links – Analysis of the referring domains – Glocal strategies A Proposal
  20. 20. 20  Preferred – A integrated Dashboard – Multiple sources, diversity of indicators – Customizable by users  Concerns about Metrics – Bibliometrics: Low figures in the number of citations (minority or mediocrity) – Altmetrics: Mostly ALM, extended citations meaning unclear – Usagemetrics: Unreliable, lack of standards  Webometrics (Cybermetrics) – Problems with search engines – Good practices in URL naming required – High volatility – Data manipulation is possible A Personal Point of View about Metrics Options
  21. 21. 21 A full picture of Metrics WEBOMETRICS Number of times the URL of a document/author webpage is linked from another webpage ALTMETRICS Number of times the elements are mentioned (shared) in websites, wikis, blogs, social bookmarks and networks (incl. Twitter) or search engines USAGEMETRICS Number of times the document is read/visited/downloaded from its publishing place (incl. websites) BIBLIOMETRICS Number of times the bibliographic record (identifier) of a paper/book is cited in another similar formally published paper Document-level metrics Title Source:Journal/Book/Patent Publication Year Citations Identifier: URL/DOI/Handle Subject/Tags Author-level metrics Author(s) Institution (Affiliation) Publication Year Discipline/Tags Web profiles Web 2.0 profiles
  22. 22. 22 Bibliometrics LOW FIGURES ARE USELESS
  23. 23. 23 Dspace Modules for statistics. Is it reliable? USAGE DATA ARE UNRELIABLE
  24. 24. 24 A few comparative figures: 2013 vs 2018 ALTMETRICS MEANING UNCLEAR
  25. 25. 25 Web indicators (according to Ahrefs) A NEW RICH SOURCE
  26. 26. 26 Indicators for Journal and Papers (Ahrefs) BAD PRACTICES IMPACT
  27. 27. 27  Major revamping of the portal website – Improving design and usability • Attractive homepage: News • Open for user customization – Positioning (SEO) specific actions • Kill codes • More and better metadata • More and better linked contents  Adoption of new (supplementary) Metrics – Usage metrics to both journal and paper-level • Standard reliable transparent solution – Web based metrics • Ahrefs API for journals – Visual integrated Dashboard Recommendations
  28. 28. 28 Open forum THANKS! QUESTIONS?