The Scientific Marketing Group corporate presentation.
Our mision: To understand, quantify and forecast customer behavior by optimizing strategic decisions and generating sustainable unique competitive advantages
2. MISSION
To understand, quantify and forecast
customer behavior by optimizing
strategic decisions and generating
sustainable unique competitive
advantages The Scientific Marketing Group
viernes, 26 de octubre de 12
3. Analysis and diagnosis Customer strategies
Data aggregation and simplified visualization (Big Data). Defining value propositions based on customer
Quantification and prediction of behavior and value drivers. strategies.
INTEGRATION OF INFORMATION SOURCES CUSTOMER JOURNEY MAP
METHODOLOGY
TSMG™ model combines predictive analytics and
experimental economics, integrating information
sources that enable internal and external
understanding and measuring of customer behavior
to define customer-focused marketing strategies. The Scientific Marketing Group
viernes, 26 de octubre de 12
5. What is experimental economics?
IT IS A SCIENCE
that applies laboratory methods
for understanding how people
behave when making their
purchase decisions based on
rational and irrational variables and
quantification of this impact. The Scientific Marketing Group
viernes, 26 de octubre de 12
6. EXPERIMENTAL ECONOMICS
·· Consumers make decisions in a controlled environment (laboratory, mobile or online).
·· All the consequences affect them, such as cash payments or purchase of products.
·· They react as they would do in real situations.
·· We analyze and anticipate consumer behaviour in front of different marketing mix proposals.
·· We identify purchase process key variables (Value Drivers).
·· We quantify the impact of each variable.
·· We carryout demand forecasts and estimates based on changes in the studied variables.
The Scientific Marketing Group
viernes, 26 de octubre de 12
7. What is predictive analysis?
SELECTION, HARMONIZATION,
EXPLORATION AND MODELING
process for large volumes of internal and external data
to generate empirical evidence on the behavior of
different customer segments and predict how they will
react to potential action by the company and its
competitors, as well as changes in the environment.
The Scientific Marketing Group
viernes, 26 de octubre de 12
8. PREDICTIVE ANALYSIS
How we do it?
·· Integrating business data with external data ·· Using quantitative tools for decision making and
from reliable sources (official statistics) and optimization to integrate the obtained
dynamic environment (social media). information in the process of business decision.
·· Applying advanced segmentation techniques ·· Visualizing the results in an interactive and
from relational history between the customers friendly way.
and the company.
·· Developing statistical models, predicting
consumer behavior and actions in different
environments from a probabilistic manner.
The Scientific Marketing Group
viernes, 26 de octubre de 12
9. PREDICTIVE ANALYSIS
What is the purpose?
·· To develop advanced segmentation strategies, ·· To generate consumer-insights and integrate
identifying and developing key segments and them into strategic planning and decision making
being able to provide customized offers. processes of the company.
·· To anticipate and understand patterns of ·· To carry out sales projections and use them for
customer behavior: churns prevention, etc.. optimizing logistics decisions.
·· To identify the main reasons that defines ·· To convert unstructured information into real
consumer behavior. and useful knowledge.
·· To determine the most significant market
trends.
The Scientific Marketing Group
viernes, 26 de octubre de 12
10. Customer strategies
CUSTOMER EXPERIENCE
MANAGEMENT (CEM)
is the set of processes for monitoring, supervising
and organizing all the interactions between a client
and the company through all the channels and
throughout the life cycle of the customer.
The Scientific Marketing Group
viernes, 26 de octubre de 12
11. CUSTOMER STRATEGIES
How we do it? What is the purpose?
·· Using the Customer Journey Map we identify all ·· To establish effective customer loyalty programs.
the touch-points between the the customers and
the company to design experiences based not ·· To enhance brand positioning.
only on functional variables, but also on
emotional variables. ·· To create brand ambassadors.
·· Both types of variables set the optimal ·· To obtain feedback from the client.
customer experience which converts satisfied
customers into loyal customers, being more ·· To develop anti-churn programs.
profitable for the company.
·· To optimize the creation of the product / service portfolio.
The Scientific Marketing Group
viernes, 26 de octubre de 12
13. SOLUTIONS FOR
DECISION MAKING
through the combination of
evidence-based techniques
(predictive analysis and
experimental economics) and
customer marketing strategies. The Scientific Marketing Group
viernes, 26 de octubre de 12
14. SERVICES
The Scientific Marketing Group
viernes, 26 de octubre de 12
15. SERVICES
The Scientific Marketing Group
viernes, 26 de octubre de 12
16. 1. Marketing + Science: Unique model of knowledge combining experimental economics
and predictive analysis to define customer marketing strategies.
2. Multidisciplinary team of scientific experts on behavior and experimental economics as
well as strategic marketing and business implementation consultants.
3. Academic and business expertise: over 10 years with more than 200 experimental
sessions for 60 research projects and application to companies worldwide.
4. Output based on the analysis of empirical data.
5. Projects with high ROI and quick payback.
6. Worldwide implementable projects.
7. With the guarantee of Lineex: Laboratory for Research in Experimental Economics
(Valencia University).
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