Pr One On One For Start Ups Expeditionpr 092209
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Basic introdution to the range of public relations tools for entrepreneurs and start-ups. The presentation includes do's and don'ts to help small and medium size companies have a focused and successful public relations strategy in place. Particular attention is given to social media, which is now an integral component of public relations programs.
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Pr One On One For Start Ups Expeditionpr 092209
- 1. Public Relations 1:1 for Start-Ups Social Media Media Academia Customers/ Prospects Industry Analysts Industry Associations Investors Partners Employees Katja Schroeder, Expedition PR, LLC, schroek@expeditionpr.comSeptember 22, 2009
- 2. PR Tool Kit Press Releases/ Multimedia Newsroom Trade Shows/Events/Webinars Case Studies/ White Papers/ Bylines Awards Editorial Calendars Speaking Opportunities Proactive Story Development Social Media/ Blog/Podcast Media Interviews/Tours
- 4. Header, Subhead
- 5. Location, Date, Lead paragraph
- 6. Quote
- 7. Details in subsequent paragraphs
- 8. Boilerplate
- 12. Search engine optimization
- 14. Press Release Wire Comparison Source: ereleases, http://www.ereleases.com/welcome8.html?gclid=COCQhY2OgZ0CFdVL5Qod4kR-aw
- 15. Platforms Used By B2B Marketers Your own website Email marketing SEO - organic Online ads/banners/etc. SEM - paid keyword Webinars Social networks/social media RSS feeds Viral video Podcasts Wiki Video-on-demand Blogs Mobile Gaming Second Life Source: Association of National Advertisers and B2B Marketer Magazine Study June 2009
- 16. Social Network Use Source: Association of National Advertisers and B2B Marketer Magazine Study June 2009
- 17. Tools Used in Reporting by Media
- 18. Top 10 Tips To Get You Started Avoid buzzwords/ tech lingo Focus on 3 key messages There is no “off-the-record” Show market relevance Repurpose results (marketing/retweet) Focus on key influencer network Compile corporate one-pager (LinkedIn/site) Develop a “story calendar” SEO releases and use releases for hard news only (GoogleAdwork) Pre-pitch byliners
- 19. Sources InstituteforPR.org PRSA.org/resources http://www.press-release-writing.com/press-release-writing-tips-sample-press-release/ http://www.prwebdirect.com/pressreleasetips.php Social Media Release: http://www.pr-squared.com/2008/04/social_media_release_template.html