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i.school, The University of Tokyo "The purposes and methods of technological research and case studies"

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i.school, The University of Tokyo "The purposes and methods of technological research and case studies"

  1. 1. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1 1©  UT  i.school,  All  rights  reserved  
  2. 2. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2 School for Innovation, i.school,  The  University  of  Tokyo  
  3. 3. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3 Guest facilitator   Hayato  Shin   i.lab:   Researcher     Master's degree from Department of Mechanical Engineering and Intelligent Systems, University of Electro-Communications (received the President's Award as a vice-representative).   Hayato  Shin  was  invited  to  Loccioni,  Italy  for  research  and   development  of  industrial  autonomous  mobile  robots  as  a   government  sponsored  scholar  for  the  2010  "Vulcanus  in   Europe"  program  during  his  graduate  study. He currently provides consulting services on innovation originating from technological inspiration. He  has  obtained  8   patents  through  i.lab  projects.  
  4. 4. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4 Goals of this series:   Understand the entire process of creating innovation   Learn to provide a concept idea   Understand the process of coming up with a concept idea  
  5. 5. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5   5 Objectives  of the 3rd class:   ▶  Understand the purposes, targets and methods of technology- centered research   ▶  Turn everything surrounding you into hints for ideas right  away  
  6. 6. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 6   6 Review of   the 2nd class  
  7. 7. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 7   7 Objectives  of the 2nd class:   ▶  Understand the purposes, targets and methods of human-centered research   ▶  Turn your daily life into fieldwork right away  
  8. 8. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 8 Market    Tech-­‐ nolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     The objective of understanding:   Gain an insight into a society   Steps in the understanding phase   ① Collect miscellaneous factual information ② Group and abstract factual information   ③ Understand a situation structurally ④ Explore business opportunities   ①   Humans     ②  ③  ④   Society     Market    
  9. 9. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 9 No   Yes   You   Others   No  Yes   Aim here  Secrets   Common sense   Need to study   The objective of understanding people:   To understand social situations that neither you nor others understand   (You  might  come  up  with  an  innovaMve  idea  on  this  stance)  
  10. 10. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 10   10 Questions received after the 2nd class:   ▶ Thank you for your participation!   ▶ Tamura and Yokota responded to all of the questions.  
  11. 11. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 11 1 1©  UT  i.school,  All  rights  reserved  
  12. 12. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 12   12 Objectives  of the 3rd class:   ▶  Understand the purposes, targets and methods of technology- centered research   ▶  Turn everything surrounding you into hints for ideas right  away  
  13. 13. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 13 Society     Market     Human s     Technolo gy     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human-centered approach     Technology-centered approach     Market-­‐centered  approach     •  New business development through corporate planning, strategic consulting, think tanks   •  Business development through R&D, strategic consulting, MOT expertise   •  Design consulting, design research  
  14. 14. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 14 The focus of this class is ② Exploring new values of technologies   ① Functional improvement of existing values   • Research and analyze competing ideas • Collect information on leading- edge products/cases (for direct use) ② Explore new values of technologies   • Explore the usage of specific technologies   • Collect information on existing products/cases (for analogical use)   Technology-centered approach has two types:   Society     Market     Humans     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Technolog y    
  15. 15. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 15 Latest   Existing   Value perceived by people   Technological maturity   Novel  Existing   Aim here   Functional improvements   Cost reduction   The objective of understanding technologies/cases:   Explore  new  values  as  perceived  by  people  
  16. 16. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 16 Market    Techno -­‐logy     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     The objective of understanding technologies: To explore new values of technologies   Steps in the understanding phase   ① Collect existing ideas ② Analyze means and ends   ③ Group and abstract by means/ends   ①   Human s     ②   ③   Society     Market    
  17. 17. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 17 ① Collect existing ideas: The  "Roomba" is a house cleaning robot equipped with various sensors to detect room conditions.
  18. 18. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 18   18 - Electrified wire glows   The essence of creating ideas is to seek new links between existing knowledge on ends and existing knowledge on means.   Means   (Function, shape, mechanism)   Ends   (Provided value, challenge)   - Light up a dark place  
  19. 19. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 19 ② Analyze ends and means:   Analyze the relationship between the ends and means of existing products/cases   Means   (Function, shape, mechanism)   Ends   (Provided value, challenge)   • Keeps the floor clean  • Sucks up air like a vacuum cleaner • Moves around by itself
  20. 20. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 20 What are the   Roomba's other "provided values"     as  perceived  by  people?   Post and share your ideas!  
  21. 21. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 21   21 Examples of other provided values:   ① Object of affection   ② Increases free time   ③ Floor  is  kept  clean  without  the  Roomba  
  22. 22. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 22 ① Object of affection   ② Increases free time   ③ Floor  is  kept  clean  without  the  Roomba     What are the functions and shape that make these happen? Post and share your opinions!     Indicate clearly when you post:     e.g.) "Functions for ①: ○○ and △△"  
  23. 23. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 23 Market    Techn ology     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     The objective of understanding technologies: To explore new values of technologies   Steps in the understanding phase   ① Collect existing ideas ② Analyze means and ends   ③ Group and abstract by means/ends   ①   Humans     ②   ③   Society     Market    
  24. 24. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 24   24 ③ Group and abstract by means/ends   Case  A  : More restricted to certain means   Research results on technologies are grouped by means and given abstract titles.   e.g.) Theme: Everyday robots in the future   Case  B  : More restricted to certain ends   Research results on technologies are grouped by ends and given abstract titles.   e.g.) Theme: Urban sustainable infrastructure in emerging countries  
  25. 25. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 25   25 "Ends" and "means" have different levels of   importance but there is no single defining relationship.   Seeking a better combination of the two is good training to find hints for ideas.  
  26. 26. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 26 2 6©  UT  i.school,  All  rights  reserved  
  27. 27. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 27   27 School for innovation     UTokyo students     Cultivation of future innovators     Leading-edge wisdom     Workshop   Innovation consulting     Companies     Creation of new businesses     Practical wisdom     Project   Societal role     Target     Mission     Advantage     Format  
  28. 28. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 28   28 Breaking through "1" is   the biggest challenge for the recent innovation industry.   1  Concept   0  Knowledge   1  Concept   10  Market   introducMon  
  29. 29. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 29   29 1.1  Feasible   concept   0  Knowledge   Instead of just trying to breaking through "1,"   why not reconsider the process by looking at "0⇒1.1"?  
  30. 30. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 30 3 0©  UT  i.school,  All  rights  reserved  
  31. 31. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 31   31 Purposes and methods of   technological  research  and  case studies   i.lab  Researcher   Hayato  Shin  
  32. 32. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 32   32   What are the tricks to   move from 0 to 1.1?     Anything is fine but be specific.   Post and share your ideas!   1.1  Feasible   Concept   0  Knowledge  
  33. 33. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 33   33 Purpose   Target   Method   Example research on technologies  
  34. 34. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 34   34 The purpose  of  research  on  technologies:     ▶  1.  Understand the values of technologies/products as perceived by people   ▶  2.  Use the research as a foundation for specific technological discussion for actualizing the idea   ▶  3.  Induce a situation that ensures your company's existing technologies are utilized in the idea  
  35. 35. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 35   35 Location   Outside   Inside   Close   Distant   Proximity to the project theme   Your company's   technologies/   products   What is the target of research on technologies?   Useful mechanisms   Latest technologies,   fun products/   services   CompeMtor's   technologies/   products   ① Technologies/   products   ② Analogy   ③ Inspiration  
  36. 36. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 36   36 ① Research on technologies/products existing inside or outside your company ▶  Intention: Uncover the technologies your company has and use them to create ideas   ▶  Example of a deliverable:   2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 33 概要� 提供価値(=目的)� 価値を生み出している機能や形状(=手段)� 各種センサーで部屋の状態を 検知し、人の代わりに掃除して くれるロボット「Roomba」� ‣ ルンバは人工知能を搭載したロボット掃除機。部屋の形状、広 さ、汚れ具合などを判断し、人間が操作しなくても勝手に掃除 してくれる。� ‣ 本体に内蔵された、壁センサー、段差センサー、ゴミセンサー、 など数十に及ぶセンサーが部屋の状態を検知して効率よく掃 除してくれる。� ‣ http://www.irobot-jp.com/roomba/technology.html� ‣ 床を勝手にきれいにしてくれる� ‣ ペットを可愛がるような気持ちにしてくれる� ‣ 平面なら四方八方に動き回る� ‣ 空気を吸い込む� ‣ 床の汚れ具合を検知し調整� ‣ 壁や段差などの障害物を検知し調整� ‣ 何かあったら感情的な音を出す� ‣ リモコンで操作可能�
  37. 37. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 37 Overview� Provided values (= ends)� Functions and shape that create the values (= means)� The  "Roomba" is a house cleaning robot equipped with various sensors to detect room conditions. � ‣ The  Roomba is a house-cleaning robot equipped with artificial intelligence. It detects the size and shape of the room as well as dirt and debris on the floor and cleans the area autonomously without human operation.   ‣ It has numerous sensors to detect walls, bumps, and dirt to sense the condition of the room and clean the area efficiently.   ‣ h]p://www.irobot-­‐jp.com/roomba/technology.html   ‣ Cleans the floor by itself   ‣ Attracts affection like a pet   ‣ Moves in all directions over a flat surface   ‣ Sucks up air   ‣ Detects dirt and makes adjustments   ‣ Detects obstacles like walls and bumps and makes adjustments   ‣ Makes an emotional sound when something goes wrong   ‣ Controllable with a remote  
  38. 38. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 38   38 Structural similarity   Earth Sun Nucleus Electron  e-­‐   Solar system Atomistic model What is an analogy?   A  structural similarity exists between concepts despite   the lack of direct relationship  
  39. 39. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 39   39 ② What is research on analogy ▶  Intention: Borrow mechanisms from other fields when creating ideas   ▶  Example of a deliverable:   2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 44 解説 水分の乏しいオーストラリアの砂漠 に住むモロクトカゲ。 体中に刻まれたシワが全て口へとつ ながっていて、体に触れたすべての 水分を口へと自動的に集めることが できる。 微細なエネルギーを集積す る構造 画像出典:http://labaq.com/archives/51196569.html
  40. 40. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 40 Description The thorny dragon lives in the dry Australian desert.     Grooves on its body guide water to its mouth by drawing moisture caught on the body.   Structure to accumulate microscopic energy   Photo provided at: h]p://labaq.com/archives/51196569.html  
  41. 41. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 41   41 ③ What is research on inspiration? ▶  Intention: Encourage discovery of new combinations of existing knowledge   ▶  Example of a deliverable:   2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 40 特徴 ▶  ちゃぶ台に温熱器具を合体させ、 足を温める。 ▶  布団と共に用いて、保温性を確保 する。 ▶  人だけではなく、猫も集いたくな る心地良さ。 こたつ
  42. 42. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 42 Features   ▶  A low table equipped with a heating device to warm the lower body   ▶  Use with bedding to keep warm   ▶  People, and a cat gather at the kotatsu.   Kotatsu
  43. 43. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 43   43 Case study:     Mitsubishi Heavy Industries    K3  -­‐  a  project  for  creaMng  new  business  
  44. 44. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 44   44 Future water/sanitation infrastructure:   "Private Water System (PWS)"     Concept:   An urban water recycling project for buildings and residential lands to accommodate several thousand people     Result:   Pursued 15 applications of patents, of which 8 were already granted  
  45. 45. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 45   45 Technology People !   “Technology”   International Space Station   "Business domain"   Urban social infrastructure   in emerging countries   "Analogy"   Structure to accumulate microscopic energy   Idea  
  46. 46. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 46   46 Functions/shape that create the values   (= means)   ▶  A mechanism to circulate 100% of the water   ▶  Purification capacity to meet drinkable standards   ▶  …   A water recycling system at the International Space Station   Provided values   (= ends)   ▶  Enables sustainable living without worrying about the absolute amount of water in an isolated environment   Photo provided at: h]p://iss.jaxa.jp/iss/ulf2/mission/payload/mplm/  
  47. 47. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 47 Description The thorny dragon lives in the dry Australian desert.     Grooves on its body guide water to its mouth by drawing moisture caught on the body.   Structure to accumulate microscopic energy   Photo provided at: h]p://labaq.com/archives/51196569.html  
  48. 48. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 48   48 Tips for research on technologies:   ▶  Set the granularity of the research target according to themes and team members' expertise   ▶  Encourage engineering people to focus on values and sales people to focus on functions/shape when analyzing   ▶  List the most important functions/shapes first as they are numerous   ▶  Prepare inputs from an analyzer's perspective on the project theme as well   ▶  Remind yourself that this task is for uncovering information to create ideas not just for organizing information  
  49. 49. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 49 4 9©  UT  i.school,  All  rights  reserved  
  50. 50. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 50   50 Recommended  readings  for   knowledge  seekers  
  51. 51. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 51   51 Teaches past results and challenges of technological management approach (= MOT).     A method of managing existing projects (including upgrades) is different from that of managing the creation of new projects. Companies need both existing and new projects (two wheels) to innovate.     MOT has been mainly about analytical studies based on successful examples in the past. What we need is to raise awareness of that fact that MOT is a practical study that has the potential to create future projects.   Innova'on  Strategy     (Kiyoshi Niwa)  
  52. 52. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 52   52 This book introduces methodology adopted by Keio University Graduate School of System Design Management (Keio SDM)  that  offers  innovaMon  educaMon.       Many of the authors have engineering backgrounds. It's a great book for readers with engineering expertise to learn about a human-centered approach.     i.lab projects are featured as well.   Systems × Design Thinking Transform the World (translated  'tle)   (Keio University SDM)  
  53. 53. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 53   53 Objectives of the 3rd class:   ▶  Understand the purposes, targets and methods of technology- centered research   ▶  Turn everything surrounding you into hints for ideas right  away    
  54. 54. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 54   54 Q&A  
  55. 55. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 55 5 5©  UT  i.school,  All  rights  reserved  
  56. 56. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 56   56 Technology People !   Create ideas by combining   information on people and technologies  
  57. 57. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 57 Society     Market     Humans     Techn o-­‐logy     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Next time we'll learn how to create ideas  
  58. 58. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 58 Guest facilitator for the next class   Jun  Murakoshi   i.lab:   Product  Designer     Master's degree from the Design and Science Course, Chiba University Graduate School of Engineering.   Master's degree from Royal College of Art (RCA)  Design   Products in the U.K. Murakoshi was a specially appointed researcher at the Graduate School of Engineering at Chiba University and worked as a specially appointed associate professor at the Center for International Research and Education of the same university before joining i.lab. He has a number of award-winning works that are exhibited in Japan and Europe.  
  59. 59. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 59   59 Thank  you!  

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