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2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of...
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i.school, The University of Tokyo "The purposes and methods of interviews and field work"

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i.school, The University of Tokyo "The purposes and methods of interviews and field work"

  1. 1. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1 1©  UT  i.school,  All  rights  reserved  
  2. 2. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2 School for Innovation, i.school,  The  University  of  Tokyo  
  3. 3. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3 Guest facilitators     Hayato  Shin   i.lab:   Researcher     Jun  Murakoshi   i.lab:   Product  Designer   Yu  Ogawa   UTokyo  i.school:   Assistant  Director   i.club   Managing Director    Hiroshi  Tamura   UTokyo  i.school:   Founder/ExecuJve  Fellow   Re:public:   Co-founder      
  4. 4. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4 Goals of this series:   Understand the entire process of creating innovation   Learn to provide a concept idea   Understand the process of coming up with a concept idea  
  5. 5. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5 Format of this series   5 lectures   3  workshops     ①   4/16  [FoundaJon  and  methodology  in   creaJng  innovaJon]   ②   4/23  [Understanding  1:  The  purposes   and  methods  of  interviews  and  field   work]   ③   4/30  [Understanding  2:  The  purposes   and  methods  of  technological  research   and  case  studies]   ④   5/7  [CreaJon:  Divergence,   convergence,  and  expression  of  ideas]   ⑤   5/14  [RealizaJon:  Methods  of  concept   designing  and  user  surveys]   ⑥   6/3  [Workshop  1:  Learn  from  everyday   robots  in  the  future]   ⑦   6/10  [Workshop  2:  Learn  from  services   in  India]   ⑧   6/17  [Workshop  3:  Learn  from  on-­‐   campus  services]  
  6. 6. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 6   6 Objectives  of the 2nd class:   ▶  Understand the purposes, targets and methods of human-centered research   ▶  Turn your daily life into field work right away  
  7. 7. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 7   7 Review of   the 1st class  
  8. 8. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 8   8 Objectives of the 1st class:   ▶  Have  a  general  idea  of  what  innovaJon  means  and  why  it's  necessary   ▶  Understand  the  whole  picture  of  the  process  and  methodology  of   creaJng  innovaJon  
  9. 9. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 9 Society     Market     Humans     Technolo gy     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human-centered approach     Technology-centered approach     Market-­‐centered  approach     •  New business development through corporate planning, strategic consulting, think tanks   •  Business development through R&D, strategic consulting, MOT expertise   •  Design consulting, design research  
  10. 10. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 10   10 We  discussed the pros and cons   of each approach.  
  11. 11. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 11 Society     Market     Humans     Technolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   i.school's   integrated  approach  
  12. 12. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 12   12 Questions  received  after the 1st class:   ① "How do you maintain the status-quo in a matured society? I didn't quite understand the connection between people and societies in dynamic equilibrium and innovation." "Does innovation always make us happy? What is the significance of continuing to innovate?"   ② "Is this a study on meaning, process and future of creating innovation? If so, what is the goal?" "Any idea how to make everyone in Japan an innovator? I want to make that happen."   ③ "I understand the theoretical approach but not everyone who follows the theory becomes an innovator. Just knowing the theory does not mean that you can put it into practice. What makes the difference?"   ④  "There  must  be  so  many  failures  behind  any  successful  innovaJon.    So,  it's  important  to   create  a  corporate  culture  that  accepts  failures  as  part  of  the  game.    However,  if  a   company  expects  new  projects  to  be  profitable  on  their  own  from  the  start  and   immediately  disconJnues  and  breaks  up  projects  once  they  are  deemed  unsaJsfactory,   how  can  we  try  to  innovate?"   ⑤ "Please give us a comprehensive picture of different schools of innovative design thinking."  
  13. 13. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 13 1 3©  UT  i.school,  All  rights  reserved  
  14. 14. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 14   14 Objectives  of the 2nd class:   ▶  Understand the purposes, targets and methods of human-centered research   ▶  Turn your daily life into field work right away  
  15. 15. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 15 Society     Market     Human s     Technolo gy     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human-centered approach     Technology-centered approach     Market-­‐centered  approach     •  New business development through corporate planning, strategic consulting, think tanks   •  Business development through R&D, strategic consulting, MOT expertise   •  Design consulting, design research  
  16. 16. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 16 Society     Market     Technolo gy     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human s     The focus of this class is   ② Insight into society   ① Get inspired with ideas directly     •  Improve existing products   •  Discover new ways to use them   •  Joint development involving users   ② Gain an insight into society   •  Better impression of future societies   •  Understand the structures of social situations and popular beliefs   •  Explore potential business opportunities   Human-centered approach   has two types:  
  17. 17. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 17 No   Yes   You   Where do we aim at when trying to understand society?     Essential understanding of society?   Others   No  Yes   Aim here  Secrets   Common sense   Need to study  
  18. 18. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 18   18 By the way...   our  target  is   0   Knowledge   1   Concept  
  19. 19. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 19   19 - Field work   - Consumer interviews   - Case studies and analysis   - Establish a business   opportunity   - Concept design   -­‐  Prototyping   - Business design   Under-­‐ stand Create Realize How  this  is  interpreted  in  the   framework  of  i.school programs   0   1  
  20. 20. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 20 Abstract Detailed Process   Degree of   Abstraction ① Collect miscellaneous factual information   ③ Understand a situation structurally   ④ Explore business opportunities   ② Group and abstract   factual information   ⑥ Create ideas   ⑦ Select an idea   ⑨ Refine the idea   ・・・・   ・・・・   ・・・・   ⑤ Establish a business opportunity   ⑧ Put the idea into shape   0   1   Understand Create Realize
  21. 21. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 21 Abstract Detailed Process   Degree of   Abstraction ① Collect miscellaneous factual   information   ③ Understand a situation   structurally   ④ Explore business   opportunities   ② Group and abstract   factual information   ⑥ Create ideas   ⑦ Select an idea   ⑨ Refine the idea   ・・・・   ・・・・   ・・・・   ⑤ Establish a business opportunity   ⑧ Put the idea into shape   0   1   Understand
  22. 22. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 22 Market     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     The objective of understanding:   Gain an insight into a society   Steps in the understanding phase   ① Collect miscellaneous factual information ② Group and abstract factual information   ③ Understand a situation structurally ④ Explore business opportunities   ①   Human s     ②  ③  ④   Society     Market     Techn o-­‐logy    
  23. 23. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 23   23 The objective of understanding people:   To understand social situations that neither you nor others understand   (You  might  come  up  with  an  innovaJve  idea  on  this  stance.)  
  24. 24. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 24   24 Look at the photos and descriptions.   What do you notice about them?   Post and share your ideas!  
  25. 25. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 25   25 ・・・   What do you notice about them?   Post and share your ideas!
  26. 26. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 26   26 What do you notice about them?   Post and share your ideas!
  27. 27. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 27   27 Abstract implications   on the project theme   Nature of information   Implication Abstraction level   of  informaJon   Facts unique to the target   General facts of society   High   Low   General   Unique   1.   QuanJtaJve   2.   QualitaJve   3.  AcJon   4.  Value   ① Collect miscellaneous factual information and     ②  Guide implications   Field work   Interview  Statistical analysis   Case/topic   e.g.) The elderly as the majority of society.   e.g.) Don't want to be seen as "the elderly."    
  28. 28. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 28   28 Changing:   Values, actions and situations Unchanging:   The values, actions and situations that don't change or people don't want to change. Time  Current   Future   lifestyles   Changed Unchanged ② Guide implications and   ③ Structurally understand them   ▶  e.g.) Future lifestyles consist of "changing" and "unchanging" elements.  
  29. 29. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 29   29 5  unchanging  Jtles   5  changing  Jtles   Scenes from and ideas for lifestyles in the future           Business opportunities    A   Business opportuni-­‐ ties      B   ▶  A:  (Unchanging)  Need  for  fresh  food  ×  (Changing)  The  elderly  increase  in  ciJes   ⇒  (Opportunity)  Community  building  through  purchasing  produce   ▶  B:  (Unchanging)  Want  to  stay  in  best  condiJon  ×  (Changing)  Physical  ability  goes  down   ⇒  (Opportunity)  Personalized  health  and  study  programs  to  maintain  the  current   condiJons  become  popular.   ③ Structurally understand the implications and   ④ Explore business opportunities   ▶  A:  Business  opportuniJes  in  which  changes  shed  light  on  unchanging  values  and  acJons.   ▶  B:  Business  opportuniJes  in  which  changes  undermine  unchanging  values  and  acJons.  
  30. 30. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 30 Market     Tech-­‐ nolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     Steps in the understanding phase   ① Collect miscellaneous factual information ② Group and abstract factual information   ③ Understand a situation structurally ④ Explore business opportunities   ①   Human s     ②  ③  ④   Society     Market    
  31. 31. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 31 No   Yes   You     Essential understanding of society?   Others   No  Yes   Aim here  Secrets   Common sense   Need to study   The objective of understanding people:   To understand social situations that neither you nor others understand   (You  might  come  up  with  an  innovaJve  idea  on  this  stance.)  
  32. 32. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 32 3 2©  UT  i.school,  All  rights  reserved  
  33. 33. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 33   33 *Session facilitated   by Mr. Tamura  
  34. 34. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 34 3 4©  UT  i.school,  All  rights  reserved  
  35. 35. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 35   35 Recommended  readings  for   knowledge  seekers  
  36. 36. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 36   36 Thoughtless Acts?   A  book or rather a photo collection published by a person from IDEO.     This book introduces casual everyday scenes and people's behaviors with brief descriptions.   It will make you want to turn your daily life into field work.    
  37. 37. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 37   37 Ordinary scenes transform if you look at them from a different perspective. That's the purpose of interview and field work, as indicated in the class. This method of research is called design research.   One of the renowned researchers in this field, Jan   Chipchase  wrote  this  book.   This book is packed with his experiences and the technologies they endorse. The more you read, the more interesting it gets. Highly recommended for both beginners and experienced professionals. Hidden in Plain Sight  
  38. 38. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 38   38 Review  
  39. 39. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 39 Society     Market     Human s     Technolo gy     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   The focus of this class is   ② Insight into society   ① Get inspired with ideas directly     •  Improve existing products   •  Discover new ways to use them   •  Joint development involving users   ② Gain an insight into society   •  Better impression of future societies   •  Understand the structures of social situations and popular beliefs   •  Explore potential business opportunities   Human-centered approach   has two types:  
  40. 40. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 40 No   Yes   You     Essential understanding of society?   Others   No  Yes   Aim here  Secrets   Common sense   Need to study   The objective of understanding people:   To understand social situations that neither you nor others understand   (You  might  come  up  with  an  innovaJve  idea  on  this  stance)  
  41. 41. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 41 Abstract Detailed Process   Degree  of   AbstracDon   ① Collect miscellaneous factual   information   ③ Understand a situation   structurally   ④ Explore business   opportunities   ② Group and abstract   factual information   ⑥ Create ideas   ⑦ Select an idea   ⑨ Refine the idea   ・・・・   ・・・・   ・・・・   ⑤ Establish a business opportunity   ⑧ Put the idea into shape   0   1   Understand
  42. 42. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 42   42 Abstract implications   on the project theme   Nature of information   Implication Abstraction level   of  informaJon   Facts unique to the target   General facts of society   High   Low   General   Unique   1.   QuanJtaJve   2.   QualitaJve   3.  AcJon   4.  Value   ① Collect miscellaneous factual information and     ②  Guide implications   Field work   Interview  Statistical analysis   Case/topic   e.g.) The elderly as the majority of society.   e.g.) Don't want to be seen as "the elderly."    
  43. 43. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 43 Market    Techn o-­‐logy     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Society     The objective of understanding:   Gain an insight into a society   Steps in the understanding phase   ① Collect miscellaneous factual information ② Group and abstract factual information   ③ Understand a situation structurally ④ Explore business opportunities   ①   Human s     ②  ③  ④   Society     Market    
  44. 44. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 44   44 Objectives  of the 2nd class:   ▶  Understand the purposes, targets and methods of human-centered research   ▶  Turn your daily life into field work right away  
  45. 45. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 45   45 Q&A  
  46. 46. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 46 4 6©  UT  i.school,  All  rights  reserved  
  47. 47. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 47   47 Technology People !   Create ideas by combining   information on people and technologies  
  48. 48. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 48 Society     Market     Human s     Technolog y     Idea     Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   The next class is dedicated to research on technologies  
  49. 49. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 49 Guest facilitator for the next class   Hayato  Shin   i.lab:   Researcher     Master's degree from Department of Mechanical Engineering and Intelligent Systems, University of Electro- Communications (received the President's Award as a vice- representative). He  was  invited  to  Loccioni,  Italy  for  research   and  development  of  industrial  autonomous  mobile  robots  as  a   government  sponsored  scholar  for  the  2010  "Vulcanus  in   Europe"  program  during  his  graduate  study.   He currently provides consulting services on innovation originating from technological inspiration. Through  i.lab   projects,  he  pursued  15  applicaJons  for  patents,  of  which  8   were  granted.  
  50. 50. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 50   50 Thank  you!  
  51. 51. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 51 5 1©  UT  i.school,  All  rights  reserved  

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