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i.school, The University of Tokyo "Foundation and methodology in creating innovation"

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i.school, The University of Tokyo "Foundation and methodology in creating innovation"

  1. 1. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 1 1©  UT  i.school,  All  rights  reserved  
  2. 2. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 2 School for Innovation, i.school,  The  University  of  Tokyo  
  3. 3. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 3   3 Innova6on   Design  /  Science  
  4. 4. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 4 Facilitators     Hayato  Shin   i.lab:  Researcher     Jun  Murakoshi   i.lab:  Product  Designer   Yu  Ogawa   i.school:  Assistant  Director   i.club:  Managing  Director   Yukinobu    Yokota   i.school:  Director   i.lab:  CEO      
  5. 5. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 5 Goals of this series:   Understand the en6re  process of creating innovation   Learn to provide a concept idea   Understand the process of coming up with a concept idea  
  6. 6. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 6 Format of this series   5 lectures   3  workshops     ①   4/16  [Founda6on  and  methodology  in   crea6ng  innova6on]   ②   4/23  [Understanding  1:  The  purposes   and  methods  of  interviews  and  field   work]   ③   4/30  [Understanding  2:  The  purposes   and  methods  of  technological  research   and  case  studies]   ④   5/7  [Crea6on:  Divergence,   convergence,  and  expression  of  ideas]   ⑤   5/14  [Realiza6on:  Methods  of  concept   designing  and  user  surveys]   ⑥   6/3  [Workshop  1:  Learn  from  everyday   robots  in  the  future]   ⑦   6/10  [Workshop  2:  Learn  from  services   in  India]   ⑧   6/17  [Workshop  3:  Learn  from  on-­‐   campus  services]  
  7. 7. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 7   7 Theory and practice  
  8. 8. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 8   8 Today's objectives:   ▶  Have  a  general  idea  of  what  innova6on  means  and  why  it's  necessary   ▶  Understand  the  whole  picture  of  the  process  and  methodology  of   crea6ng  innova6on  
  9. 9. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 9   9 Why innovate now?  
  10. 10. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 10   10 2050  
  11. 11. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 11   11 ①  “People”  made  of inorganic substances  
  12. 12. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 12 Intelligence  
  13. 13. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 13 Physicality  
  14. 14. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 14 What is the role human beings?  
  15. 15. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 15   15 Collaboration of   creativity  
  16. 16. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 16   16 →  Innova6on  
  17. 17. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 17   17 ② Matured society  
  18. 18. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 18   18 How do you maintain the status-quo?  
  19. 19. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 19   19 Humans and societies are in dynamic equilibrium.  
  20. 20. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 20   20 Active change to maintain the status-quo  
  21. 21. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 21   21 →  Innova6on  
  22. 22. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 22 2 2©  UT  i.school,  All  rights  reserved  
  23. 23. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 23   23 Recommended readings  
  24. 24. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 24   24 Sustaining innovation (improvement for high-end markets)   Disruptive innovation (low-end markets to new markets)     Current corporations used to start with disruptive innovation and gradually shifted toward sustaining innovation by listening to customers' needs. Their   innova6on  is  in  turn  replaced by disruptive innovation from other companies emerging from low-end markets in response to customers’  potential needs.     Management of disruptive innovation works well with small companies through quick and early-stage feedback.   The  Innovator’s  Dilemma  
  25. 25. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 25   25 IDEO, a design consulting firm advocates for human-centered design thinking rather than technology.     The essence of design thinking is that an innovator starts an idea creating process by empathizing with users through field work and consumer interviews.       The  Art  of  Innova4on  
  26. 26. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 26   26 Theory and practice  
  27. 27. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 27 Secret of Invention and Discovery (translated  4tle)  
  28. 28. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 28   28 50  Innova6ons   150  People  
  29. 29. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 29   29 Innova6on?  
  30. 30. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 30   30 What  are  some  examples  of   innova6on?  
  31. 31. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 31   31 Enjoy your classes by:   Using your brain and   Having a positive attitude  
  32. 32. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 32   32 Use your brain: Engage your logical mind and senses.   Prepare a pen and paper to think with your hands using keywords and pictures.   32
  33. 33. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 33   33 Have a positive attitude: Look at the bright side.   90%  impossible  means  10%  possible!   33
  34. 34. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 34   34 What  are  some  examples  of   innova6on?       Post and share your ideas!  
  35. 35. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 35   35 GT ARTS, IncJon Osborne Examples  introduced  in     Secret  of  Inven4on  and  Discovery   The Department for Culture, Media and Sport
  36. 36. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 36 The essence of innovation is to provide   new values for humans and society   and bring irreversible changes to   our actions and value systems   (even without technological innovations).  
  37. 37. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 37 3 7©  UT  i.school,  All  rights  reserved  
  38. 38. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 38   38 Yokota How do you   create innovation?    
  39. 39. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 39
  40. 40. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 40   40 Focus on the process   leading  to  innovation  
  41. 41. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 41   41 1 Concept   10 Market   introduction  
  42. 42. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 42   42 100 Market penetration   10 Market introduction  
  43. 43. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 43   43 Steps toward innovation   1   Concept   10   Market   introduc6on   100   Market penetration  
  44. 44. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 44   44 Famous quotes  
  45. 45. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 45   45   "Because the purpose of business is to create a customer, the business enterprise has only two functions: marketing and innovation."     Peter F.  Drucker  
  46. 46. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 46   46 “Theory without practice is empty and   practice without theory is blind.”   Peter F.  Drucker   One more quote:  
  47. 47. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 47   47     "Because the purpose of business is to create a customer, the business enterprise has only two functions: marketing and innovation."     Peter F.  Drucker  
  48. 48. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 48   48 1   Concept   10   Market   introduc6on   100   Market penetration   ①  Innovation functions   ②  Marketing functions   Business activity   (=object of management)  
  49. 49. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 49   49 "Innovation management"   as an academic field  
  50. 50. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 50   50 1   Concept   10   Market   introduc6on   100   Market penetration   Innovation management   Analytics of technology management   (MOT)   Analytics of business administration   (MBA)  
  51. 51. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 51   51 In terms of roles in a company...  
  52. 52. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 52   52 1   Concept   10   Market   introduc6on   100   Market penetration   Planning, engineering,   designing   Marketing, sales     Operational process of corporations  
  53. 53. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 53   53 Is this enough?  
  54. 54. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 54
  55. 55. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 55   55 0   Knowledge   1   Concept  
  56. 56. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 56   56 0   Knowledge   1   Concept   This is the one thing we were missing!  
  57. 57. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 57   57 The innovation industry (industry?) today   focuses on this 0⇒1 domain.  
  58. 58. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 58   58 Our  target   0   Knowledge   1   Concept  
  59. 59. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 59   59 Tips for getting   from 0 to 1  
  60. 60. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 60   60 Just do it NOW!  
  61. 61. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 61 Come up with an idea!   - Try to think of ideas for future consumer electronics or furniture!   - Make sure you come up with an idea. You can do it in your own way.   - Post your favorite idea and share it with us.   - Silly ideas are welcome!     -­‐  You have 3 minutes.  
  62. 62. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 62 Next, recall your thought process.   - How did you come up with the idea?   - Describe the process by which you came up with the idea in detail.    Example)Cleanup Robot:First, I tried to think of what I find bothersome in my everyday life and visualized that scene, which made me think of cleaning up my room. I  wanted  to  build  a  robot   that  cleans  up  rooms  for  me.  I  didn't  want  it  to  be  bulky,  and  thought   it  should  be  shaped  like  a  person  so  it  matches  my  room.  So  I   decided  to  design  a  small,  humanoid  cleanup  robot.   - Post your thought process.     - You have 3 minutes to think.  
  63. 63. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 63   63 In short, there is a process   in this domain, too!   0   Knowledge   1   Concept  
  64. 64. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 64   64 Understanding and controlling your   subconscious inspiration process   could  be  the  key  to  coming  up  with     good  ideas  effec6vely.  
  65. 65. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 65   65 "I’m no genius because I can explain how I am able to get a hit."   "I need to be more conscious of what I do subconsciously."    
  66. 66. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 66   66 What approaches   are out there in general?   0   Knowledge   1   Concept  
  67. 67. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 67 ③ Human-centered approach     ① Technology-centered approach     ②  Market-­‐centered  approach     •  Business development through corporate planning, marketing, strategic consulting, think tanks, blue ocean strategy, "Break  the  Bias"   •  Business development through R&D, strategic consulting, MOT expertise, technology roadmap   •  Design research, design consulting, design thinking     "What is the essential value felt by users of this product/service?"   "How are people's lifestyles going to change?"     "What kind of product can you develop with this basic technology?"   "What technological field is going to be hot in the future?"   "Which market is going to grow?"   "What region or consumer groups have potential?"   "Are there any other values or experiences that could compete with yours?"  
  68. 68. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 68   68 Discuss the pros and cons   of each approach.  
  69. 69. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 69   69 Post  your  ideas  on  the  pros  and  cons   of  a  technology-centered approach.    
  70. 70. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 70   70 Post  your  ideas  on  the  pros  and   cons  of  a  market-centered approach.      
  71. 71. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 71   71 Post  your  ideas  on  the  pros  and   cons  of  a  human-centered approach.      
  72. 72. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 72 Society     Market     Human s     Technolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human-centered approach   Technology-centered approach     Market-­‐centered  approach     •  New business development through corporate planning, strategic consulting, think tanks   •  Business development through R&D, strategic consulting, MOT expertise   •  Design consulting, design research  
  73. 73. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 73   73 Approach   Pros (+)   Cons (-)   Features   Ratings  ①   (product development)   Ratings ②   (service   development) Ratings ③   (business creation)   Technology-centered   ▶Easier to differentiate business as the business ideas are based on unique or advanced technologies.   ▶Compatible with existing o p e r a t i o n a n d i d e a inspiration process. ▶Ideas are practically less stable and in low demand. Specific follow-up needs surveys are required for discussing the possibility of starting a business.   ▶Probably one of the most common approaches used in existing product and business development processes.   ○   △   △/◎   S o c i e t y / m a r k e t - centered   ▶The risk of making a fatal business related mistake are lower as promising markets are identified.   ▶Novel business ideas are rare as they are the social events and promising markets that everybody pays attention to.   ▶Uses macro data and mainly makes quantitative analysis.   △   ○   ○   Human-centered   (= design thinking)   ▶Allows coming up with business ideas of not only the product itself but also the usage environment.   ▶Consumers are likely to see novelty in the idea.     ▶Engineers are unlikely to f i n d n o v e l t y o r differentiating factors and a competitive edge is hard to ensure.   ▶ The process often r e q u i r e s n o n - l i n e a r thinking and the quality of the idea depends on the processing proficiency and capacity of an individual.   ▶Qualitative analysis and hypothesis building based o n o b s e r v a t i o n a n d interview are main.   ▶ M o s t l y t h e s a m e approach as "design thinking."   ◎   ○   △   i.school/i.lab   ▶Both consumers and engineers see a certain level of potential and possibility.   ▶Compatible with business thinking as it is based on a logical thinking process.   ▶Sometimes hard to a c c e s s a d v a n c e d technological information for environmental reasons.   ▶ T h e l e v e l o f u n d e r s t a n d i n g a n d potential utilization of advanced technological information depend on individual background and competence.   ▶ A h y b r i d a p p r o a c h combining strengths of both human-centered and technology-centered approaches.   ▶Verifies constructed hypothesis including quantitative data based on qualitative analysis and hypothesis building.   ○   ○   ◎   Features and ratings
  74. 74. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 74 Society     Market     Human s     Technology     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   i.school's   integrated  approach  
  75. 75. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 75   75 Next classes are dedicated to research on   people and technologies.   We'll learn a method of coming up with ideas   by combining those research results.  
  76. 76. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 76 Society     Market     Human s     Technolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   The next class is dedicated to research on people  
  77. 77. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 77 Guest facilitator for the next class   Hiroshi  Tamura   The University of Tokyo i.school:   Founder/Execu6ve  Fellow   Re:public:   Co-founder      
  78. 78. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 78   78 Review  
  79. 79. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 79   79 Why innovate now?  
  80. 80. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 80   80 2050  
  81. 81. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 81   81 ①  “People”  made  of     inorganic substances  
  82. 82. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 82   82 ② Matured society  
  83. 83. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 83   83 What  are  some  examples  of   innova6on?  
  84. 84. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 84   84 GT  ARTS,  Inc  Jon  Osborne   Doesn't always require technological innovation   The  Department  for  Culture,  Media  and  Sport  
  85. 85. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 85 Secret of Invention and Discovery  
  86. 86. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 86   86 Steps toward innovation   1   Concept   10   Market   introduc6on   100   Market penetration  
  87. 87. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 87   87 0   Knowledge   1   Concept  
  88. 88. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 88   88 Our  target   0   Knowledge   1   Concept  
  89. 89. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 89   89 Understanding and controlling your   subconscious inspiration process   could  be  the  key  to  coming  up  with     good  ideas  effec6vely.  
  90. 90. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 90 Society     Market     Humans     Technolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   Human-centered approach     Technology-centered approach     Market-­‐centered  approach     •  New business development through corporate planning, strategic consulting, think tanks   •  Business development through R&D, strategic consulting, MOT expertise   •  Design consulting, design research  
  91. 91. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 91 Society     Market     Human s     Technolog y     Idea    Technology People I d e a m a k e r Idea   (Product, service, experience)   IDEA   i.school's   integrated  approach  
  92. 92. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 92   92 Today's objectives:   ▶  Have  a  general  idea  of  what  innova6on  means  and  why  it's  necessary   ▶  Understand  the  whole  picture  of  the  process  and  methodology  of   crea6ng  innova6on  
  93. 93. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 93   93 Q&A  
  94. 94. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 94   94 Thank  you!  
  95. 95. 2014 i.school All Rights Reserved. This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not be used for any other purpose nor disclosed to any other party without i.school’s written consent. 95 9 5©  UT  i.school,  All  rights  reserved  

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