Social Media For Business: 31 Stats and Anecdotes

Social Media for Business: 31 Stats & Anecdotes,[object Object],January 15, 2010,[object Object]

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR.,[object Object],2,[object Object]

That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category,[object Object],3,[object Object]

86% of Marketers plan to increase Social Media budgets in 2010 and 13% are planning to keep the same level of budget,[object Object],4,[object Object]

Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!),[object Object],5,[object Object]

Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative,[object Object],6,[object Object]

In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. ,[object Object],(Traditional media as the supporting channel and Social Media as the core channel?!),[object Object],7,[object Object]

Comcast has at least 11 full-time employees dedicated to customer service via Social Media.,[object Object],8,[object Object]

Dell has attributed over $6.5M in revenue directly to Twitter,[object Object],9,[object Object],+,[object Object],=,[object Object]

99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page,[object Object],10,[object Object]

Social Media played a major role in 2009 Holiday Shopping – 28% of US shoppers say Social Media influenced their purchases,[object Object],11,[object Object]

JetBlue website visitors who also visited Twitter in July 2009 were 35% more likely to complete a booking than visitors who did not visit Twitter,[object Object],12,[object Object]

In 2009, 91% of Inc. 500 companies report using at least one Social Media channel, compared with 77% of companies surveyed in 2008,[object Object],13,[object Object]

In 2009, 52% of the Inc. 500 companies used Twitter, the 2nd most common channel. It wasn't even present in 2007.,[object Object],14,[object Object]

53% of the Fortune 500 have at least one active Twitter account,[object Object],15,[object Object]

57% of the Fortune 100 have at least one active Twitter account,[object Object],16,[object Object]

And they’re starting to expand... 13% of the Fortune 100 have at least 2 active Twitter accounts,[object Object],17,[object Object]

83% of CMOs are tracking their number of fans in Social Media,[object Object],18,[object Object]

72% of CMOs plan to attach revenue expectations to their Social Media spending in 2010,[object Object],19,[object Object]

81% of CMOs plan to link up to 10% of their company’s revenues to Social Media investment next year, up from just 44% in 2009,[object Object],20,[object Object]

88% of execs at US non-profit organizations are currently experimenting with Social Media,[object Object],21,[object Object]

Small Businesses are catching on too... 68% will increase their Social Media marketing efforts in the next year,[object Object],22,[object Object]

56% of Twitter users say they use the micro-blogging & communication service for business purposes,[object Object],23,[object Object]

Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks,[object Object],24,[object Object]

Over 40% of people have "friended" a brand on Facebook or MySpace,[object Object],25,[object Object]

20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives,[object Object],26,[object Object]

46% of Facebook users say they would talk about or recommend a product on Facebook.,[object Object],27,[object Object]

44% of Twitter users have recommended a product.,[object Object],28,[object Object]

58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment ,[object Object],29,[object Object]

Foursquare's estimated valuation is $6 Million,[object Object],30,[object Object]

Twitter's estimated valuation is $1 Billion,[object Object],31,[object Object]

Facebook's estimated valuation is $10 Billion,[object Object],32,[object Object]

About 20 Decibels,[object Object],We’re developing the Twitter campaign management solution that Social Media Managers & Agencies have been asking for. 20 Decibels makes it easy to manage Twitter campaigns and collect actionable performance data.,[object Object], Join our free private beta at: http://www.20dbs.com,[object Object],Tweets: @20dbs,[object Object],Contact: Adam Schoenfeld,[object Object],Email: bizdev@cheddrmedia.com,[object Object],33,[object Object]

Sources:,[object Object],Visit this blog entry for links to all sources: http://blog.20dbs.com/Social-Media-for-Business-31-Stats-Anecdotes/2010/01,[object Object],34,[object Object]

Social Media For Business: 31 Stats and Anecdotes

Social Media For Business: 31 Stats and Anecdotes

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Social Media For Business: 31 Stats and Anecdotes