7. APPLES
Apples : Oranges : : Facebook : Your Business
You cannot use Facebook
as a tool to take transactions
for your business or organization.
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14. LOCATION-BASED
MARKETING
Foursquare, Gowalla, SCVNGR,
Facebook Places, Google Places, etc.
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15. LOCATION-BASED
MARKETING
“Where I go and what I do
is part of my story.”
“It allows me to ask or people
to ask me about places
I’ve been.”
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16. THE WEB AS AN
APPLICATION
The next generation website
looks like what we conventionally
know as a computer application.
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21. WILL APPS EVEN
EXIST IN THE FUTURE?
“Content-specific device apps are,
at best, going to be disrupted and,
at worst, going to be phased out
entirely.”
—Jim Kerr, Mashable
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