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Do’s and Don’ts of Online Newsletter Marketing<br />
What we will cover today<br /><ul><li>Newsletter design aesthetics
Targeting newsletters
Timing newsletters
Newsletters & spam</li></li></ul><li>What is bad DESIGN?<br />
This is a bad newsletter design<br />http://www.saveralphsbay.org/images/uploads/April2007_newsletter_thumb.jpg<br />
What is Good Design?<br />
http://www.flickr.com/photos/deneyterrio/303687525<br />Good Design Should be simple<br />
http://cache.jalopnik.com/assets/images/jalopnik/2008/09/Ten-Conf-Montreal.jpg<br />Don’t confuse your visitors<br />
Examples of Good Design<br />
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. C...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried ove...
Newsletters – more than an email<br />
People want to hear from you<br />http://www.flickr.com/photos/mwkw/310223707/<br />
Make it easy to stay in touch<br />
Wizards need not apply<br />http://www.flickr.com/photos/dunechaser/1228011889/<br />
Newsletter to Landing Page<br />Don’t leave it up to the user to figure things out. Your business is not a puzzle<br />
Give people what they want<br />http://www.flickr.com/photos/soggydan/3587602667/<br />
It makes them happy<br />http://www.flickr.com/photos/xanboozled/3197826939/<br />
And that will make you happy!<br />http://www.flickr.com/photos/rosengrant/3370782464/<br />
IT’S ALL ABOUT TIMING<br />
Schedule your newsletters<br />http://www.flickr.com/photos/don3rdse/3209281471/<br />
Event follow-up<br />http://www.flickr.com/photos/eschipul/3305122874/<br />
SPAM IS EVIL<br />Spammers are making marketers do their job better!<br />
Why is my newsletter going to spam?<br />http://www.flickr.com/photos/hollyclark/465593675<br />
Subject lines <br />BAD:<br />Win a FREE home in our home giveaway today!!!!<br />GOOD: <br />Enter The Wayne Osteen raffl...
Trigger words & phrases<br />free<br />trail<br />no cost<br />no catch<br />take action now<br />charges<br />save<br />w...
Heavy Formatting<br />This is what really bad heavy formatting looks like in a newsletter and this<br />will cause your ne...
You need clean HTML<br />
Don’t send just an image<br />
Check for junk code<br />
Test your newsletters<br />
What did we learn?<br />http://www.flickr.com/photos/naztrida/2862505972<br />
Dos and don’ts of newsletter design<br />http://www.flickr.com/photos/jamiemckerral/3210027714/<br />
Targeting newsletters<br />http://www.flickr.com/photos/geoffeg/175558343/<br />
Timing newsletters<br />http://www.flickr.com/photos/daveduke/3567204954/<br />
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Do’s and Don’ts of Online Newsletter Marketing

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Kim Hodgson and Jason McElweenie of Schipul break down the importance of keeping your members in the know with Newsletters in this presentation. They review good design, newsletter timing and a few important Do's and Don'ts on online marketing.

Publicada em: Negócios, Tecnologia
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Do’s and Don’ts of Online Newsletter Marketing

  1. 1. Do’s and Don’ts of Online Newsletter Marketing<br />
  2. 2. What we will cover today<br /><ul><li>Newsletter design aesthetics
  3. 3. Targeting newsletters
  4. 4. Timing newsletters
  5. 5. Newsletters & spam</li></li></ul><li>What is bad DESIGN?<br />
  6. 6. This is a bad newsletter design<br />http://www.saveralphsbay.org/images/uploads/April2007_newsletter_thumb.jpg<br />
  7. 7. What is Good Design?<br />
  8. 8. http://www.flickr.com/photos/deneyterrio/303687525<br />Good Design Should be simple<br />
  9. 9. http://cache.jalopnik.com/assets/images/jalopnik/2008/09/Ten-Conf-Montreal.jpg<br />Don’t confuse your visitors<br />
  10. 10. Examples of Good Design<br />
  11. 11. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  12. 12. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  13. 13. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  14. 14. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  15. 15. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  16. 16. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  17. 17. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  18. 18. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  19. 19. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />Videos cannot be<br />embedded in a <br />newsletter <br />
  20. 20. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  21. 21. Factory Direct Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Visual Media Markers. Client Spotlight. Brand recognition carried over.<br />
  22. 22. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  23. 23. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  24. 24. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  25. 25. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  26. 26. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  27. 27. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  28. 28. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  29. 29. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  30. 30. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />Editing the photos<br />to look like Polaroid <br />photos are a nice touch. These types of photos have a sense of familiarity to them<br />
  31. 31. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  32. 32. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  33. 33. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  34. 34. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  35. 35. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  36. 36. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  37. 37. Virtuosa Newsletter<br />Clear calls to action. Links to Social Media. Short section titles. Brand recognition carried over. Employee spotlight<br />
  38. 38. Newsletters – more than an email<br />
  39. 39. People want to hear from you<br />http://www.flickr.com/photos/mwkw/310223707/<br />
  40. 40. Make it easy to stay in touch<br />
  41. 41. Wizards need not apply<br />http://www.flickr.com/photos/dunechaser/1228011889/<br />
  42. 42. Newsletter to Landing Page<br />Don’t leave it up to the user to figure things out. Your business is not a puzzle<br />
  43. 43. Give people what they want<br />http://www.flickr.com/photos/soggydan/3587602667/<br />
  44. 44. It makes them happy<br />http://www.flickr.com/photos/xanboozled/3197826939/<br />
  45. 45. And that will make you happy!<br />http://www.flickr.com/photos/rosengrant/3370782464/<br />
  46. 46. IT’S ALL ABOUT TIMING<br />
  47. 47. Schedule your newsletters<br />http://www.flickr.com/photos/don3rdse/3209281471/<br />
  48. 48. Event follow-up<br />http://www.flickr.com/photos/eschipul/3305122874/<br />
  49. 49. SPAM IS EVIL<br />Spammers are making marketers do their job better!<br />
  50. 50. Why is my newsletter going to spam?<br />http://www.flickr.com/photos/hollyclark/465593675<br />
  51. 51. Subject lines <br />BAD:<br />Win a FREE home in our home giveaway today!!!!<br />GOOD: <br />Enter The Wayne Osteen raffle for a new home drawing!<br />
  52. 52. Trigger words & phrases<br />free<br />trail<br />no cost<br />no catch<br />take action now<br />charges<br />save<br />winner<br />mailto <br />http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm<br />
  53. 53. Heavy Formatting<br />This is what really bad heavy formatting looks like in a newsletter and this<br />will cause your newsletter to get stuck in the queue or go <br />straight to a spam folder. <br />This is not good because you really want to get your<br />message out and change the world, RIGHT? <br />Loremipsum dolor sit amet, consecteturadipiscingelit.<br />Praesentlaoreetfaucibusorcielementumcursus. Phasellus<br />sapienmassa, posuere vitae porttitorvel, mollis ac felis.<br />Fusceviverranulla id liEetnunceros. Nullameuismodposuereaugueut<br />lobortis.gulamalesuadaullamcorper. Sed<br />Craspellentesque ante necligulaconsectetur<br />Fringilla. <br />
  54. 54. You need clean HTML<br />
  55. 55. Don’t send just an image<br />
  56. 56. Check for junk code<br />
  57. 57. Test your newsletters<br />
  58. 58. What did we learn?<br />http://www.flickr.com/photos/naztrida/2862505972<br />
  59. 59. Dos and don’ts of newsletter design<br />http://www.flickr.com/photos/jamiemckerral/3210027714/<br />
  60. 60. Targeting newsletters<br />http://www.flickr.com/photos/geoffeg/175558343/<br />
  61. 61. Timing newsletters<br />http://www.flickr.com/photos/daveduke/3567204954/<br />
  62. 62. What Triggers spam filters?<br />http://www.flickr.com/photos/sammy-naas/2292433070<br />
  63. 63. QUESTIONS?<br />Kim Hodgson / Jason McElweenie Schipul – The Web Marketing Company<br />Kim’s Personal Brand<br />http://www.inkoluv.com and http://www.facebook.com/inkoluv<br />Jason’s Personal Brand <br />http://www.canerican.com/ and http://www.lowendtheory.net/<br />

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