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Don't Forget the Milk

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A high level reminder that your websites are important for discovery and positioning.

Your web site is probably your lowest cost expense with your highest return on investment.

Publicada em: Negócios
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Don't Forget the Milk

  1. 1. DON’T FORGET the MILK BECAUSE YOU WILLFORGET YOUR WEBSITE DAVID STAGG Creative Director @dstagg schipul.com
  2. 2. THE WEB AS AN AFTERTHOUGHT What’s the first thing you dowhen I tell you who I work for? schipul.com
  3. 3. IT HAS TO BE ANINTEGRAL PART OF YOUR MARKETING PLAN It’s literally the most cost-effective way to market your business. schipul.com
  4. 4. COST COMPARISON: ONE YEAR Web site on Schipul’smost expensive plan, including two custom designs: $12,340 Billboard on I-10: $72,000 schipul.com
  5. 5. SO LET’S DO IT RIGHT schipul.com
  7. 7. CLEAR, DIRECT HEADLINE Users judge your site inthree seconds and decide whether or not to stay. schipul.com
  8. 8. DESIGN WITH A CLEAR IDEA OF YOUR USER “A true designer is only satisfied with their work once the intended audience’s needs are met.” -- Whitney Hess schipul.com
  9. 9. THE START-UP CONUNDRUM1. Flexible environments are good. 2. Good design takes time.3. The design process of start-ups becomes universally hamstrung. 4. I call this “Cooks in the kitchen.” (Paraphrased, -- Andrew Maier) schipul.com
  10. 10. YOU ARE SMART.YOU HAVE STRONG IDEAS. Realize that design and user experience may not be your forte. schipul.com
  11. 11. “EAT YOUR OWN DOG FOOD” Take a flight on American Airlines. schipul.com
  12. 12. DAVID STAGG @dstaggfacebook.com/davidstagg davidstagg.com