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THE NEW CAREER ECONOMY® GERRI SEFI SELF-EMPLOYMENT COACH

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Canadian workers face job uncertainty The job market is changing. The time to explore your options Is NOW

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OUR PRESENT ECONOMY <ul><li>Recession: Defined as two consecutive quarters of decline in real GDP </li></ul><ul><li>1929 – recession lasted 22 months </li></ul><ul><li>Aftermath of 9/11 – almost 12 months. </li></ul><ul><li>Second recession in a decade </li></ul><ul><li>started in December of 2007 </li></ul><ul><li>36 months later - is it over? </li></ul><ul><li>Is it really still a recession or is it a jobless recovery? </li></ul>Source: StatsCan

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“ I NEVER THOUGHT IT WOULD HAPPEN TO ME” <ul><li>The length of time to find new employment has grown. </li></ul><ul><li>Competition is fierce – the rise of social media an networking events is evidence that everyone is trying to find an “edge”. </li></ul>

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WHO GETS HIT THE HARDEST? <ul><li>Good News : In a typical economy, unemployment rate for people with college degrees is approximately half for those with no degree. </li></ul><ul><li>Bad News : This economy is anything but typical. </li></ul><ul><li>In fact, senior executives are among the hardest hit. </li></ul>

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CAN BEING AN EMPLOYEE GIVE YOU THE LIFE YOU WANT? <ul><li>Nearly all of us must work for a living </li></ul><ul><li>Can working as an employee finance your family’s dreams? </li></ul>For many, a reliable career in Canada is becoming a thing of the past. Why?

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WHO REALLY BENEFITS FROM OUR LABOUR? <ul><li>North American workers labor longer hours than anyone else in the industrialized world. </li></ul><ul><li>For what? </li></ul>Are we out of our minds?

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WHO HAS CONTROL OVER YOUR FUTURE? There could be a storm on your horizon Increasing consumer debt Longer work, less money Company downsizing Enormous corporate bankruptcies Lengthy lay-offs Massive pension deficits The elimination of benefits Old Age Security insolvency

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“ Careers” in the New Career Economy ® ? <ul><li>The lifetime of a typical New Career Economy employee: </li></ul><ul><ul><li>6 to 8 job changes </li></ul></ul><ul><ul><li>at least 3 changes in profession </li></ul></ul>

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DENIAL WON’T CHANGE YOUR FUTURE

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EVERYONE WANTS TO STEER THEIR OWN SHIP <ul><li>Know your OPTIONS! </li></ul><ul><li>Break free from the traditional employer- employee relationship </li></ul><ul><li>Learn what successful people are doing </li></ul>Successful people DO steer their own ship

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IS IT TIME TO WORK FOR THE PERFECT EMPLOYER … YOU! <ul><li>Successful people work to build their own future, not someone else’s </li></ul><ul><li>What are your options for self-sufficiency? </li></ul>

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WHAT DO THESE COMPANIES HAVE IN COMMON? <ul><li>Hyatt Corp </li></ul><ul><li>Burger King </li></ul><ul><li>IHOP Corp </li></ul><ul><li>The Jim Henson Company </li></ul><ul><li>FedEx Corp </li></ul><ul><li>HP </li></ul><ul><li>Microsoft Corp </li></ul><ul><li>CNN </li></ul><ul><li>MTV Networks </li></ul><ul><li>Wikipedia Foundation Inc. </li></ul><ul><li>Sports Illustrated </li></ul><ul><li>GE </li></ul>

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THEY WERE ALL STARTED DURING A RECESSION <ul><li>Hyatt Corp - 1957 </li></ul><ul><li>Burger King - 1954 </li></ul><ul><li>IHOP Corp - 1958 </li></ul><ul><li>The Jim Henson Company - 1958 </li></ul><ul><li>FedEx Corp - 1973 </li></ul><ul><li>HP – The Great Depression </li></ul><ul><li>Microsoft - 1975 </li></ul><ul><li>CNN - 1980 </li></ul><ul><li>MTV Networks - 1981 </li></ul><ul><li>Wikipedia Foundation Inc.- 2001 </li></ul><ul><li>Sports Illustrated - 1954 </li></ul><ul><li>GE – 1876 (6 year recession) </li></ul>

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SO IS SMALL BUSINESS THE ANSWER? <ul><li>97% of businesses in Canada are classified as “small”. </li></ul><ul><li>Small businesses contribute nearly 43% to Canada’s economic output. </li></ul><ul><li>75% of small businesses employ fewer than 5 people. </li></ul><ul><li>59% of small business owners are men – 41% are women. </li></ul>

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GOING TO ALONE = LOWER COST/HIGHER RISK <ul><li>A marketable product or service </li></ul><ul><li>Expertise to manage a business alone. </li></ul><ul><li>Vision and an executable, sustainable business plan </li></ul><ul><li>Cash and/or access to a friendly bank </li></ul><ul><li>The ability to take unquantifiable risk </li></ul><ul><li>Relationships and Good Luck </li></ul>

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Why most independently-owned small businesses don’t work <ul><li>Knowing how to bake a pie does not guarantee you success in owning a bakery. </li></ul><ul><li>Common belief says “do what you know and love and you will be successful” </li></ul><ul><li>Can you be an expert in every aspect of your business? </li></ul>

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REMEMBER THE F WORD… <ul><ul><li>Frustration </li></ul></ul><ul><ul><li>Fear of Failure </li></ul></ul><ul><ul><li>Financial Constraints </li></ul></ul><ul><ul><li>Family & Friends </li></ul></ul><ul><li>Keep your eye on the prize: FINANCIAL FREEDOM </li></ul>Which “F” words will you base your future on?

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GOALS – NEEDS - EXPECTATIONS <ul><li>Four crucial steps: </li></ul><ul><li>Define your goals </li></ul><ul><li>Map your course </li></ul><ul><li>Build a winning team </li></ul><ul><li>Explore your options </li></ul>Your business is the vehicle that will take you there.

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NEXT STEPS <ul><li>Take some time to consider your Goals, Needs and Expectations </li></ul><ul><li>Visualize Financial Freedom and your desired Lifestyle </li></ul><ul><li>Continue the process of exploring your options </li></ul><ul><li>Work with a professional coach who can help you objectively with the journey </li></ul><ul><li>Keep Fears in perspective. </li></ul><ul><li>Focus on the target </li></ul><ul><li>Call Gerri Sefi 416-681-3171 </li></ul>